TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score7.9 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Oktopost

    Score9 out of 10
    N/AOktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…

    $49

    per month

    Pricing
    HootsuiteOktopost
    Editions & Modules
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    HootsuiteOktopost
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.—
    More Pricing Information
    Community Pulse
    HootsuiteOktopost
    Considered Both Products
    Hootsuite
    Chose Hootsuite
    I only evaluated these products during our purchasing process, and therefore do not have hands-on experience with the products. Hootsuite is more powerful, comprehensive, and complete than Oktopost, as the add-on tools (depending on the bundles chosen) are easily integrated …
    Incentivized
    Chose Hootsuite
    We actually use Oktopost too. HootSuite is solid for team integration which is why we continue to use it. Frankly, it's easier to show people how to use. Oktopost takes some training, though once you get things rolling and understand the back end, it's fantastic. I foresee …
    Incentivized
    Chose Hootsuite
    I think it is on par with most of the ones I have used but I think there are better ones for agency specific needs in terms of pricing models. Great for in-house and so easy to use!
    Incentivized
    Oktopost
    Chose Oktopost
    We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was …
    Incentivized
    Chose Oktopost
    oktopost offered higher functionality and analytics capabilities, and eloqua integration, which was rare.
    Incentivized
    Chose Oktopost
    The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for …
    Incentivized
    Chose Oktopost
    I used Hootsuite for a few years. Hootsuite's look and feel are very cumbersome, especially when compared to the bright and user-friendly Oktopost. Plus, HS is very basic and for each added item (or report) you have to pay more, while in Oktopost you just get a full package …
    Chose Oktopost
    I've used HootSuite in the past. It can't compare. The message asset and autoposting feature are invaluable.
    Chose Oktopost
    Hootsuite, SproutSocial.
    Our social media marketing is based on content marketing campaigns in order to generate leads. Oktopost is the only tool that has the capabilities to enable us to do that.
    Chose Oktopost
    The pricing model is better. Also the new functionalities that they are implement are very useful for us. We wanted also a tool that our salesforce team were happy to integrate with and this is not easy. I think in general it was the perfect tool for us, we have no negative …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HootsuiteOktopost
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Oktopost
    Feature
    Hootsuite
    6.7
    275 Ratings
    Oktopost
    -
    Ratings
    Boolean keyword searches6.0185 Ratings00 Ratings
    Filtering out noise/spam6.0193 Ratings00 Ratings
    Sentiment analysis6.1187 Ratings00 Ratings
    Broad channel coverage8.5255 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Oktopost
    Feature
    Hootsuite
    7.5
    383 Ratings
    Oktopost
    -
    Ratings
    Content planning and scheduling8.9382 Ratings00 Ratings
    Audience targeting6.5260 Ratings00 Ratings
    Content optimization6.9312 Ratings00 Ratings
    Workflow management7.7322 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Oktopost
    Feature
    Hootsuite
    7.8
    308 Ratings
    Oktopost
    -
    Ratings
    Automated routing and prioritization7.4220 Ratings00 Ratings
    Customer interaction histories7.6237 Ratings00 Ratings
    Bulk actions8.3265 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Oktopost
    Feature
    Hootsuite
    7.4
    295 Ratings
    Oktopost
    -
    Ratings
    Lead generation6.3177 Ratings00 Ratings
    Content marketing8.1263 Ratings00 Ratings
    Paid media management7.6175 Ratings00 Ratings
    Campaigns and promotions7.6225 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Oktopost
    Feature
    Hootsuite
    9.2
    376 Ratings
    Oktopost
    -
    Ratings
    Twitter9.0344 Ratings00 Ratings
    Facebook9.7360 Ratings00 Ratings
    LinkedIn9.5314 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram9.8316 Ratings00 Ratings
    Pinterest9.2161 Ratings00 Ratings
    YouTube8.4149 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Oktopost
    Feature
    Hootsuite
    8.0
    306 Ratings
    Oktopost
    -
    Ratings
    Campaign success analytics8.4282 Ratings00 Ratings
    Real-time tracking7.5282 Ratings00 Ratings
    Competitor analysis8.0189 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Oktopost
    Feature
    Hootsuite
    7.8
    316 Ratings
    Oktopost
    -
    Ratings
    Role-based user permissions & privileges8.7268 Ratings00 Ratings
    Mobile access6.8294 Ratings00 Ratings
    User Ratings
    HootsuiteOktopost
    Likelihood to Recommend
    8.0
    (444 ratings)
    8.0
    (15 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    9.1
    (7 ratings)
    Usability
    9.0
    (83 ratings)
    8.0
    (1 ratings)
    Availability
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (263 ratings)
    6.4
    (1 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    7.3
    (1 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    -
    (0 ratings)