Hootsuite vs. Social Data Intelligence SM2
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Hootsuite | Score7.9 out of 10 | N/A | Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from… | $149 per month Starts at 1 user, 5 social accounts |
 Social Data Intelligence SM2 | Score5.1 out of 10 | N/A | Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. After SDL acquired Alterian, they divested Social Data Intelligence and SM2 in 2017. Social Data Intelligence (formerly SM2) was a listening platform that competed directly with Radian6 and Sysomos. It is used by both enterprises and PR/marketing agencies. | $400 per month |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Plans can be paid monthly or annually, with a discount for annual pricing. | — | ||||||||||||||
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| Hootsuite | Social Data Intelligence SM2 | |
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| Likelihood to Recommend | 8.0 | - |
| Likelihood to Renew | 8.6 | - |
| Usability | 9.0 | - |
| Availability | 9.8 | - |
| Performance | 9.8 | - |
| Support Rating | 7.0 | - |
| In-Person Training | 6.0 | - |
| Online Training | 9.0 | - |
| Implementation Rating | 8.0 | - |
| Configurability | 7.2 | - |
| Ease of integration | 7.6 | - |
| Product Scalability | 8.1 | - |
| Vendor post-sale | 8.9 | - |
| Vendor pre-sale | 8.3 | - |