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HubSpot Content Hub vs. Optimizely Content Marketing Platform

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HubSpot Content Hub

117 Reviews and Ratings

Optimizely Content Marketing Platform

81 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Content Hub

    Score8.5 out of 10
    		N/AHubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

    $20

    per month

    Optimizely Content Marketing Platform

    Score7.1 out of 10
    		N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    HubSpot Content HubOptimizely Content Marketing Platform
    Editions & Modules
    Starter
    $20
    per month per seat
    Content Hub Professional
    $500
    per month 3 seats included, $50 for each additional seat
    Content Hub Enterprise
    $1500
    per month 5 seats included, $75 for each additional seat
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Content HubOptimizely Content Marketing Platform
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsAnnual commitment required. A discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    HubSpot Content HubOptimizely Content Marketing Platform
    Considered Both Products
    HubSpot
    No answer on this topic
    Optimizely
    Verified User
    Chose Optimizely Content Marketing Platform
    Reporting is easy to access and use with Optimizely Content Management System, HubSpot is used as our CRM.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HubSpot Content HubOptimizely Content Marketing Platform
    Content Creation
    Comparison of Content Creation features of HubSpot Content Hub and Optimizely Content Marketing Platform
    Feature
    HubSpot Content Hub
    -
    Ratings
    Optimizely Content Marketing Platform
    7.1
    37 Ratings
    Ideation00 Ratings8.026 Ratings
    Approval workflows00 Ratings7.334 Ratings
    Content collaboration00 Ratings8.133 Ratings
    Content calendar00 Ratings6.130 Ratings
    Network for content licensing/production00 Ratings6.017 Ratings
    Content Publishing
    Comparison of Content Publishing features of HubSpot Content Hub and Optimizely Content Marketing Platform
    Feature
    HubSpot Content Hub
    -
    Ratings
    Optimizely Content Marketing Platform
    6.7
    33 Ratings
    Content hub00 Ratings7.326 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings8.019 Ratings
    Content distribution00 Ratings8.227 Ratings
    Content promotion00 Ratings6.021 Ratings
    Content automation00 Ratings7.822 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of HubSpot Content Hub and Optimizely Content Marketing Platform
    Feature
    HubSpot Content Hub
    -
    Ratings
    Optimizely Content Marketing Platform
    7.5
    27 Ratings
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings6.620 Ratings
    Content performance analytics00 Ratings6.924 Ratings
    Campaign optimization dashboard00 Ratings7.120 Ratings
    Competitive analytics00 Ratings8.512 Ratings
    User Ratings
    HubSpot Content HubOptimizely Content Marketing Platform
    Likelihood to Recommend
    8.9
    (11 ratings)
    7.3
    (38 ratings)
    Usability
    10.0
    (1 ratings)
    6.4
    (33 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.0
    (1 ratings)