HubSpot Content Hub vs. Unbounce

HubSpot CMS HUB is a great fit for $1 Million+ orgs looking to take the next step in their online marketing and presence. If you need a more streamlined approach to your website, with more purposeful tools to convert online visitors, HubSpot CMS HUB is definitely at the top of the list. The only scenario where HubSpot CMS HUB would not work well is for e-commerce sites looking to sell directly on their main site. HubSpot does not cater to e-commerce and would be a poor fit for online stores selling their products

Incentivized

As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.

Incentivized

• Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
• It is fully equipped with marketing tools.
• We give much importance to reporting features and HubSpot CMS Hub reports are very useful.

Incentivized

• AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
• Tracking code is easy to add. Follow the straightforward instructions in the back end
• Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire

Incentivized

• Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
• There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
• It's expensive.

Incentivized

• The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
• Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.

Incentivized

I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)

Incentivized

Please see comparison information and other areas of my review. We have no need for Unbounce since all of its features are available in Pardot. We would have happily continued using Unbounce if we had not purchased Marketing Automation Software

HubSpot CMS Hub provides small, medium and even large companies with the basic requirements to launch their marketing business, but to provide an all-in-1 solution will take some more time and creativity to avoid the necessity of working with competitors to complete the package.

Incentivized

unbounce is a really good landing page builder and is fairly easy to use and navigate. It empowers to create and see the performance of landing pages quickly and easily, so it is ideal for marketing agencies running paid media campaigns. The landing page builder, like all of these apps, can be a little slow, but I have not found a landing builder that isnt.

Incentivized

As of now we didn't face any application errors and unplanned outages.

Incentivized

Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.

Incentivized

They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours

Incentivized

Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.

Incentivized

Pretty easy and resources available at fingertips.

Incentivized

Yes, recreation of landing pages, forms and email templates.

Incentivized

Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.

Incentivized

it is a much much simpler tool to use, the pick up and go nature of the software lends well to a busy team. with minimal training almost everyone can figure out the software just playing around with it. and if you want to learn more complex parts of the system there is the academy to help

Incentivized

Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.

Incentivized

Because it aligns with our goals and streamlined all the hubspot at one place.

Incentivized

• When I was using it I couldn't see the direct return on investment since I was only seeing web development.
• Practicality when creating articles and content
• Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
• Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
• Practicidad al momento de crear artículos y contenido
• Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero

Incentivized

• We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved.
• With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process.

Incentivized