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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pricing
    HubSpot Marketing Hub
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Offerings
    Pricing Offerings
    HubSpot Marketing Hub
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeRequired
    Additional Details
    More Pricing Information
    Community Pulse
    HubSpot Marketing Hub
    Considered Both Products
    HubSpot
    Chose HubSpot Marketing Hub
    I think HubSpot Marketing Hub is more intuitive - with workflows, with reporting, with creation of landing pages and emails. It felt like everything was more complicated and required more steps with Pardot, leaving more room for error. And while Pardot is natively integrated …
    Incentivized
    Chose HubSpot Marketing Hub
    While they are good in their own ways, I've always found them incomplete for implementing an all-round marketing strategy. This is the tool that integrates marketing and sales services making it easier for teams to collaborate and bring in good results. Additionally, I really …
    Incentivized
    Chose HubSpot Marketing Hub
    The HubSpot Marketing Hub is much easier to use, previews are more accurate, allows for easy preview text. Virtuous is clunky for building out emails and automations.
    Incentivized
    Chose HubSpot Marketing Hub
    I have used and evaluated Marketo, Pardot, and Mailchimp alongside HubSpot Marketing Hub.
    Marketo offers a deeper automation but it's tougher to use.
    Pardot integrates well with Salesforce but not much useful for B2C. Mailchimp is great for simple email marketing but lacks …
    Incentivized
    Chose HubSpot Marketing Hub
    We and our clients have used all of these platforms and where they fall short is ...
    - Usability: they are generally built for operation and not the typical marketer. HubSpot is by far the best experience for the user.
    - All in one: other platforms are bolt-ons whereas HubSpot is …
    Incentivized
    Chose HubSpot Marketing Hub
    It is an all in one solution that makes it possible to just work with one system for CRM, marketing, sales, etc. Better reports this way and this supports the customer journey. The contact/customer data is at the center of everything so no sales calls, emails, etc. will be sent …
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot Marketing Hub is preferred because it is all in one, and you are able to view all your marketing data in one place. You can see all the interactions your contacts make with your marketing efforts versus diving into various point solutions and 'guessing.'
    Incentivized
    Chose HubSpot Marketing Hub
    I was not responsible for evaluating the tools.
    Incentivized
    Chose HubSpot Marketing Hub
    I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.

    Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
    Incentivized
    Chose HubSpot Marketing Hub
    In my opinion, it does not stack up at all.
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot Marketing Hub stacks up well against competitive platforms. If you have used something else it's not that hard to transition but make sure you read the documentation and the help files and try to go through some of the free trainings to ramp up. As the product suite …
    Incentivized
    Chose HubSpot Marketing Hub
    I have not used other such products
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot Marketing Hub stacks up against Salesforce Ad Studio when online training is involved HubSpot Marketing Hub provides excellent online training and support resources are available for getting new team members up to speed and for diving deeper into learning discrete …
    Incentivized
    Chose HubSpot Marketing Hub
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you …
    Incentivized
    Chose HubSpot Marketing Hub
    we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as …
    Incentivized
    Chose HubSpot Marketing Hub
    I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I …
    Incentivized
    Chose HubSpot Marketing Hub
    Initially we were just started with Free version of hubspot and we were offered many features with the free version with support!! After exploring we thought that would help if we have a professional version to improve our business and opted to it. And Yes! it helped us in …
    Incentivized
    Chose HubSpot Marketing Hub
    I love the simple workflow on Keap, it's very streamlined and can easily connect different aspects on the marketing. However, HubSpot Marketing Hub has so much more with the ads, social media, campaigns, & SEO. I started off with HubSpot over 10 years ago but tried Keap for a …
    Incentivized
    Chose HubSpot Marketing Hub
    Hubspot quickly became the preferred tool for our Marketing Manager across to our resident in-house Hubspot guru. Integrating the sales and marketing tools in one place in Hubspot rather than third parties just made total sense to us.
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot is an intuitive tool that is easy to implement if a business has a straightforward sales and contact segmentation approach. For businesses with more complicated setups, HubSpot's free CRM offering might not provide the advanced features required to meet all of their …
    Incentivized
    Chose HubSpot Marketing Hub
    Better support.
    User experience.
    Friendly UI.
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot Marketing Hub has a communication flow thanks to the different and complete tools it includes.
    Incentivized
    Chose HubSpot Marketing Hub
    HubSpot [Marketing Hub] hands down! From the user interface all the way down to programmatic details, HubSpot [Marketing Hub] is leaps ahead over Pardot. I mean, what kind of system can't handle prospect time-zone sending? Pardot, that's who. HubSpot [Marketing Hub] is …
    Incentivized
    Chose HubSpot Marketing Hub
    Haven't really used many other alternatives to Hubspot Marketing Hub though we use a similar tool that does not provide much of the marketing & abm campaign capabilities
    Incentivized
    Chose HubSpot Marketing Hub
    I've worked with web developers and data engineers in previous roles, so this is really the first time I've had to work as both a content provider and deal with the interface and CRM.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    HubSpot Marketing Hub
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub
    Feature
    HubSpot Marketing Hub
    8.4
    372 Ratings
    WYSIWYG email editor9.1335 Ratings
    Dynamic content8.4335 Ratings
    Ability to test dynamic content7.5311 Ratings
    Landing pages8.5365 Ratings
    A/B testing5.8288 Ratings
    Mobile optimization7.8358 Ratings
    Email deliverability reporting8.6366 Ratings
    List management10.0367 Ratings
    Triggered drip sequences10.0279 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub
    Feature
    HubSpot Marketing Hub
    9.5
    363 Ratings
    Lead nurturing automation9.3359 Ratings
    Lead scoring and grading9.6327 Ratings
    Data quality management9.2333 Ratings
    Automated sales alerts and tasks10.0302 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub
    Feature
    HubSpot Marketing Hub
    7.1
    323 Ratings
    Calendaring7.3308 Ratings
    Event/webinar marketing6.9254 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub
    Feature
    HubSpot Marketing Hub
    9.4
    349 Ratings
    Social sharing and campaigns8.7345 Ratings
    Social profile integration10.0334 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub
    Feature
    HubSpot Marketing Hub
    9.2
    372 Ratings
    Dashboards9.2369 Ratings
    Standard reports9.2365 Ratings
    Custom reports9.1327 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub
    Feature
    HubSpot Marketing Hub
    9.0
    344 Ratings
    API9.0253 Ratings
    Role-based workflow & approvals8.9283 Ratings
    Customizability8.3306 Ratings
    Integration with Salesforce.com10.0229 Ratings
    Integration with Microsoft Dynamics CRM10.097 Ratings
    Integration with SugarCRM7.790 Ratings
    User Ratings
    HubSpot Marketing Hub
    Likelihood to Recommend
    8.4
    (657 ratings)
    Likelihood to Renew
    9.0
    (371 ratings)
    Usability
    8.6
    (109 ratings)
    Availability
    9.1
    (25 ratings)
    Performance
    8.9
    (17 ratings)
    Support Rating
    8.4
    (88 ratings)
    In-Person Training
    9.1
    (8 ratings)
    Online Training
    9.1
    (26 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    Configurability
    7.3
    (2 ratings)
    Ease of integration
    8.9
    (5 ratings)
    Product Scalability
    7.3
    (7 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)