Ibexa DXP vs. Optimizely One

Ibexa is very good if you deal with content. It can be easily connected to other platforms. Also, the client support is awesome. You can easily reach out to Ibexa directly and they will listen to your needs and provide help.

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

• Block technology is by far one of my favorite features of the tool. This allows us to quickly layout content in a unique manner with a variety of display options.
• Micro Shareable content blocks allow users to quickly share our content across the web and drive more relevant traffic back to our site.
• Reusable content blocks allow for better management of content throughout the site, ensuring accuracy with a simple update.

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• Small number of development partners in North America.
• We find the editorial interface still a bit simplistic. Our editors are accustomed to very sophisticated “drag and drop” wysiwyg editing tools. Ibexa DXP still has a way to go to meet their expectations.
• Set up is bit complex. Spinning up a new site takes longer than you'd expect.

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

Very happy with current relationship and websites

Incentivized

A lot of great features, easy to jump in and use for experienced CMS editors. However, the more "page builder" type features are not up to par with other, newer and more modern CMS's. They receive an A for the effort to bring modern features into an older system, but they could have been handled better.

They are directly reachable and help you to deal with other services, e.g. if would like to set up a CDN for China or if you would like to integrate a tool like HubSpot. If there is anything you are missing, they help you to find a workaround until they can deliver such items - like local language versions.

The partner selected makes a significant impact on the usability and experience

Incentivized

Incentivized

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

• Overall, Ibexa DXP has met all of our business requirements. I can’t think of anything we haven’t been able to accomplish with Ibexa DXP.
• We do see it as a bit expensive to own and operate. Licensing is a bit pricey.
• Ibexa has stood by [its] product. They have been responsive to all of our requests. That's made a difference in the day-to-day support of the product.

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized