IBM Cognos Analytics vs. Klipfolio Klips

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 6.9 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Pricing
IBM Cognos AnalyticsKlipfolio Klips
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Base
$90
per month
Grow
$190
per month
Team
$350
per month
Offerings
Pricing Offerings
IBM Cognos AnalyticsKlipfolio Klips
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.
More Pricing Information
Community Pulse
IBM Cognos AnalyticsKlipfolio Klips
Considered Both Products
IBM Cognos Analytics
Chose IBM Cognos Analytics
Tableau, Power BI, QlikView were the other options considered. Tableau lacked the following key components of business intelligence and analytics. Some other statistical functions that are available on the platform were not matched by Power BI. QlikView lacked robust …
Chose IBM Cognos Analytics
We selected IBM Cognos Analytics based on the following. The scalable and robust features for large organizations allowing it to grow as we do. The nest feature is the strong data governance and security features. It also supports a wide variety of data sources. Lastly, it …
Chose IBM Cognos Analytics
It was due to trust in IBM. Very good support provide by IBM. Response time is pretty good
Product is proven in past & well robust feature
Many good enterprises have used this product
Chose IBM Cognos Analytics
My company selected IBM Congos Analytics because of its advanced features and data representation for data analysis. Its row and column features are very effective for creating dashboards and reports to visualize data. It's chart representation and view format are very …
Chose IBM Cognos Analytics
Not to be compared. Completely different products.
Chose IBM Cognos Analytics
It does well however, we need more user friendly interfaces, integration options and visualizations.
Chose IBM Cognos Analytics
IBM Cognos Analytics is our legacy BI solution. It hadn't stacked up well against its modern contemporaries. We are thinking of replacing it with Microsoft BI.
Chose IBM Cognos Analytics
Cognos provides very advanced analytics functionalities, maybe even more advanced than the competition, and works great when used in collaboration with Watson. However, Tableau and other newer products are much better regarding overall usability.
Chose IBM Cognos Analytics
We looked at Qlik Sense, SAP Analytics Cloud, and IBM Cognos Analytics for our financial brand's needs. Qlik Sense is super user-friendly, great for quick data digging. SAP Analytics is perfect when we're working with other SAP stuff; it just clicks. But for our big project, …
Chose IBM Cognos Analytics
IBM Cognos comes close to Data Central. It has some pros & cons over Data Central. Pros: 1. We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very much in line with real-life scenarios. 2. Has a mobile application that works …
Chose IBM Cognos Analytics
IBM Cognos has a lot more deep, robust, AI-driven Business Intelligence features that remove some of the manual work. Automation is a lot more seamless and ease of making data available and digestible by several non-technical business partners.
Chose IBM Cognos Analytics
Cognos Analytics provides wide range for reporting, data visualization, and self service analytics. Cognos has strong security and governance features. Sigma computing is purely cloud native approach and has spreadsheet like interface and doesn't provide many customization …
Chose IBM Cognos Analytics
I feel like IBM Cognos Analytics offers a more in depth look into the business’ analytics and data and has more functionalities with AI.
Chose IBM Cognos Analytics
While all of them have their own advantages. IBM Cognos Analytics is highly scalable and have unmatched data analytics capabilities which makes the data from IBM Cognos Analytics of very high quality and data governance also makes sure your data is safe and protected.
Chose IBM Cognos Analytics
IBM Cognos Analytics is a relatively late entrant in the BI space - dominated by Tableau and Qlik. it works well for 80% of our use cases and is easy for a non technical user to start using. Also due to enterprise licensing, its easier to distribute internally.
Chose IBM Cognos Analytics
In the past Management had used Excel and Workiva capabilities to create the reporting dashboards that were being used to make decisions. Since switching to IBM Cognos Analytics the Company has been much more efficient and decision making has been streamlined. IBM Cognos …
Chose IBM Cognos Analytics
I like the cloud native character and ease of deployment with Sigma and ThogthSpot, I also like the metadata modelling capabilities of Power BI. I prefer the ability of Cognos to create and publish a metadata model that provides both ad hoc access and managed reporting and …
Chose IBM Cognos Analytics
They are better in Dashboarding and performance analysis.
Chose IBM Cognos Analytics
Microsoft Power BI has a more user friendly interface and it is integrated very well with the other Microsoft products but IBM Cognos Analytics has a more advanced reporting and complex data analysis capabilities.
Chose IBM Cognos Analytics
We have alot of resources already invested in Cognos and it would be a humongous effort to migrate. CA is more inline with Power BI and Tableau now that there are dashboarding capabilities.
Chose IBM Cognos Analytics
We could deliver a corporate wide solution with Cognos, it is an end-to-end platform. No other option provided the same breadth of scope. I can't think of a feature that the others provide that Cognos lacks, but the others do not provide the same features and governance of …
Chose IBM Cognos Analytics
No need to physically share data with developers, users. All we need is to send the server URL.
Chose IBM Cognos Analytics
IBM Cognos Analytics with Watson is an enterprise ready tool and could provide end to end functionality expected from a BI tool. Provides integration with custom applications as well as provides not just high end visualizations that Tableau or PowerBI provides but also the very …
Klipfolio Klips
Chose Klipfolio Klips
It was clear that Klipfolio had the edge in terms of the number of third-party connectors and templates available, allowing us to quickly be up and running with various API integrations and visually stunning designs in only an hour. It was a no-brainer for us, and we're glad we …
Chose Klipfolio Klips
Compared to other tools, Klipfolio is a more versatile one. These features allow us to create a dashboard that can incorporate data from several sources. In many
Chose Klipfolio Klips
The responsive and friendly design of the website caught my attention first, after that I realized that the whole site is the same and it is very easy to enter the metrics of each site.
Chose Klipfolio Klips
Google Data Studio and Microsoft Power BI
Chose Klipfolio Klips
Klipfolio is a more flexible tool when we consider its many functions. These functions allows the us to create a dashboard which can combine multiple data sources. These combinations of data sources often provide deeper insights when compared with other visualization tools. …
Chose Klipfolio Klips
Not quite as close but a lot of the data one uses goes to Klipfolio. It would be great if they were to connected more seamlessly. Sometimes using the data in Google Sheets and Google Slides is the easiest option, despite corporate wanting us to use the program more.
Chose Klipfolio Klips
Klipfolio had by the far most user-friendly interface with the best visualization I found. The price was below average on the software I compared to when I first purchased Klipfolio back in 2018. Today I primarily use Microsoft Power BI, because it is part of the Microsoft …
Chose Klipfolio Klips
Over the years, I have been required to work with other platforms to collect and analyze data for a variety of ad agencies and clients that I have worked with. It really came down to a Goldilocks comparison where we consistently found that dashboard platforms were bloated with …
Chose Klipfolio Klips
I chose Klipfolio for its low-cost-of-entry, the easy to use designer/editor and multitude of data sources expecting to outgrow it 'someday', but have yet to encounter any significant limitations that would make me want to switch. Power BI and Tableau both have much larger …
Chose Klipfolio Klips
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run …
Chose Klipfolio Klips
Klipfolio had the best API. We could connect more MarTech with Klipfolio than any other BI tool we used. Klipfolio's API was also the most stable. We ran into connectivity issues with some of the competitors. The metrics wouldn't refresh because the API lost the connection …
Chose Klipfolio Klips

Klipfolio is certainly the best solution for dashboards. Compared to Power BI, Power BI is more of an analyst tool to build deep analysis and reports. Making and sharing dashboards in Power BI is a pain. Tableau is great but cost way more. Also, the skills needed to build …

Chose Klipfolio Klips
We used Redash before. It isn't as friendly, easy to use and with a great customer support as Klipfolio.

Klipfolio simply has way more features available that won't require you to hard-code.
Chose Klipfolio Klips
They are all based on a similar methodology (Excel) but I felt Klipfolio had better integrations and their support team has been the difference maker. For a company that needs some hand-holding and guidance, Klipfolio is the right choice.
Chose Klipfolio Klips
Klipfolio is much more user friendly and the staff is much quicker at response and will take whatever time is needed to figure out the solutions.
Chose Klipfolio Klips
Klipfolio is cloud-based, allows for customization, reliable, and intuitive. The competitors were all lacking in one or more areas.
Chose Klipfolio Klips
Klipfolio is the better choice, because they have a better price and upgraded flexible plans, many more data connectors, and a good support from the technical team. The Klip constructor is better in graphs, formulas and they have a "snippet code" for programmers. Works better …
Chose Klipfolio Klips
I have not personally tried any other products like Klipfolio, but based on my personal experience Klipfolio has a strong foundation for their platform and I feel its only going to get better over time as they grow. I would encourage people to give a few platforms a try and I …
Chose Klipfolio Klips
They have good support, forums, tutorials, webinars, agents to track your progress, klipfolio university, klipfolio gallery and klipfolio insiders with all the rewards.
Features
IBM Cognos AnalyticsKlipfolio Klips
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.0
Ratings
15% below category average
Klipfolio Klips
9.0
Ratings
7% above category average
Pixel Perfect reports6.70 Ratings9.10 Ratings
Customizable dashboards7.30 Ratings8.90 Ratings
Report Formatting Templates6.90 Ratings9.10 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.4
Ratings
8% below category average
Klipfolio Klips
8.6
Ratings
8% above category average
Drill-down analysis7.30 Ratings8.30 Ratings
Formatting capabilities7.00 Ratings7.80 Ratings
Integration with R or other statistical packages7.80 Ratings9.10 Ratings
Report sharing and collaboration7.40 Ratings9.10 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
7.8
Ratings
6% below category average
Klipfolio Klips
9.4
Ratings
11% above category average
Publish to Web8.30 Ratings8.90 Ratings
Publish to PDF7.00 Ratings9.20 Ratings
Report Versioning8.60 Ratings00 Ratings
Report Delivery Scheduling6.90 Ratings10.00 Ratings
Delivery to Remote Servers8.10 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
6.7
Ratings
17% below category average
Klipfolio Klips
9.3
Ratings
13% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)6.80 Ratings8.90 Ratings
Location Analytics / Geographic Visualization7.00 Ratings9.10 Ratings
Predictive Analytics6.40 Ratings10.00 Ratings
Pattern Recognition and Data Mining6.60 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.4
Ratings
14% below category average
Klipfolio Klips
-
Ratings
Multi-User Support (named login)8.00 Ratings00 Ratings
Role-Based Security Model7.80 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.10 Ratings00 Ratings
Report-Level Access Control7.30 Ratings00 Ratings
Single Sign-On (SSO)7.70 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
7.5
Ratings
5% below category average
Klipfolio Klips
-
Ratings
Responsive Design for Web Access7.50 Ratings00 Ratings
Mobile Application7.90 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.90 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.7
Ratings
1% below category average
Klipfolio Klips
-
Ratings
REST API7.40 Ratings00 Ratings
Javascript API8.50 Ratings00 Ratings
iFrames8.30 Ratings00 Ratings
Java API6.90 Ratings00 Ratings
Themeable User Interface (UI)7.10 Ratings00 Ratings
Customizable Platform (Open Source)7.80 Ratings00 Ratings
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IBM Cognos AnalyticsKlipfolio Klips
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Score 10.0 out of 10
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Reveal
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Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
IBM Cognos AnalyticsKlipfolio Klips
Likelihood to Recommend
7.2
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
-
(0 ratings)
Usability
8.1
(0 ratings)
9.5
(0 ratings)
Availability
8.6
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
8.7
(0 ratings)
-
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
7.0
(0 ratings)
8.2
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
6.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
IBM Cognos AnalyticsKlipfolio Klips
Likelihood to Recommend
I use predictive analytics techniques, which can help me predict my future sales based on collected data, giving me insight into my market's trends.This market data can be analyzed, giving me the opportunity to gain in-depth insight into my market's competition and positioning it competitively, aided by developing strategies to improve my marketing approach.
Read full review
It's
a piece of software that's capable of almost anything. Dynamic variables can be
changed in real-time via the interface's UI/UX and UI/UX customizations. As a
result, it can always keep its database up-to-date and obtain the most current
information from a variety of sources. The Klip customer service team is
extremely friendly and helpful. Every time a problem with the Klip setup
arises, they're there to help. As a result of their activities, they try to
work with the group's experience.
Read full review
Pros
  • Data Visualization: Plenty of options exist for multiple use cases, and dashboards are easy to implement and customize.
  • Integration with IBM Watson: makes it easy to use Watson AI features (NLP etc.) on your data.
  • Its advanced analytics functionalities with powerful pattern detection/prediction models.
Read full review
  • Dashboard design. Super simple and easy to set up, move and size components, and display.
  • Klip creation. This is report/chart creation. Klipfolio straddles the line well between ease-of-use and robust capability for data crunching and visualization.
  • Data sync. I have had very few data sync issues. The sync just works and it is very light-weight on API calls.
  • Multiple data source formats. You can make data sources in JSON, Summarized View, and Detailed View.
  • Modeled data sources. You can create modeled versions of any data source, which allows you to lock in data formats, add columns (including formula columns), and more.
  • Team permissions. I have been able to set team permission sets and use that to display the given dashboards around the office. With this, I can control who has access to which data.
  • Chart options. There is a great selection of chart types to choose from.
  • Great support. Their support staff has always been very responsive—almost always immediate. I have always been able to resolve my issues with them.
Read full review
Cons
  • API integration is not upto the mark with very limited options.
  • Laptops get overheated when the tool is used from moderate to heavy use. Also, there is a lag in the tool times.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
  • Lot of scope to improve the customer support & its not upto the industry standards.
Read full review
  • Onboarding. The process of setting up a new client for a dashboard can be a little tedious.
  • File size upload and third-party integrations. I have been limited to the size of the .csv file we were uploading but we were able to find a workaround.
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Likelihood to Renew
It took my BI team one year to become productive at developing useful content on the IBM Cognos platform. After this year, the reports being developed for a client were stale and no longer relative to the ever changing needs of the business client. Given the same opportunity, I would select a platform that allows the team to quickly produce BI content. Fail fast and recover quickly!
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No answers on this topic
Usability
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
Read full review
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
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Reliability and Availability
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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No answers on this topic
Performance
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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No answers on this topic
Support Rating
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
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In-Person Training
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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No answers on this topic
Online Training
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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No answers on this topic
Implementation Rating
The implementation was handled very well. The initial implementation exposed a lot of disagreement between our campuses and departments as to how we define data. This was not entirely unexpected, but I thought that we did a nice job as a team to work through some of these challenges.
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None at all; just be sure of what information you will need for working.
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Alternatives Considered
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
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It was clear that Klipfolio had the edge in terms of the number of third-party connectors and templates available, allowing us to quickly be up and running with various API integrations and visually stunning designs in only an hour. It was a no-brainer for us, and we're glad we went with them instead of the other options.
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Scalability
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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No answers on this topic
Return on Investment
  • The platform can be pretty pricey.
  • Convoluted contracts and they fine you for any breach during audits.
  • Things are changed between releases without any warning and break.
  • It is second to none at being able to customize list and crosstab type reports.
  • You can easily set up a report to be emailed out every day and even have it export the report to a shared folder.
  • On-prem environments can be scaled up pretty much as much as you would like.
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  • Klipfolio not only delivers great-looking dashboards, but it makes our agency look awesome to our clients!
  • Klipfolio is one of the few platforms that we have implemented where the minimal investment has consistently provided maximum results in the return on our investment.
  • Not only had Klipfolio proven to be a fiscally smart - money-saving - move, but has also proven to be a great time saver as well.
  • Thanks to Klipfolio we spend less time having to pull data and have more time to analyze and strategize for our reporting and recommendations to our clients.
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ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.

Klipfolio Klips Screenshots

Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.