IBM Cognos Analytics vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 7.0 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Tableau Desktop
Score 8.1 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$75
per month per user
Pricing
IBM Cognos AnalyticsTableau Desktop
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Tableau
$75
per month per user
Tableau Enterprise
$115
per month per user
Offerings
Pricing Offerings
IBM Cognos AnalyticsTableau Desktop
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll pricing plans are billed annually.
More Pricing Information
Community Pulse
IBM Cognos AnalyticsTableau Desktop
Features
IBM Cognos AnalyticsTableau Desktop
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
6.9
Ratings
17% below category average
Tableau Desktop
8.3
Ratings
2% above category average
Pixel Perfect reports6.70 Ratings8.80 Ratings
Customizable dashboards7.20 Ratings8.40 Ratings
Report Formatting Templates6.90 Ratings7.80 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.3
Ratings
10% below category average
Tableau Desktop
8.7
Ratings
8% above category average
Drill-down analysis7.30 Ratings8.60 Ratings
Formatting capabilities7.00 Ratings9.20 Ratings
Integration with R or other statistical packages7.80 Ratings7.70 Ratings
Report sharing and collaboration7.30 Ratings9.20 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
7.8
Ratings
6% below category average
Tableau Desktop
8.1
Ratings
2% below category average
Publish to Web8.30 Ratings7.40 Ratings
Publish to PDF7.00 Ratings7.90 Ratings
Report Versioning8.60 Ratings8.20 Ratings
Report Delivery Scheduling6.90 Ratings9.20 Ratings
Delivery to Remote Servers8.10 Ratings8.00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
6.7
Ratings
17% below category average
Tableau Desktop
8.4
Ratings
5% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)6.80 Ratings9.00 Ratings
Location Analytics / Geographic Visualization7.00 Ratings8.20 Ratings
Predictive Analytics6.40 Ratings8.60 Ratings
Pattern Recognition and Data Mining6.60 Ratings8.00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.3
Ratings
15% below category average
Tableau Desktop
8.7
Ratings
3% above category average
Multi-User Support (named login)7.90 Ratings9.00 Ratings
Role-Based Security Model7.70 Ratings8.00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.10 Ratings8.80 Ratings
Report-Level Access Control7.20 Ratings9.00 Ratings
Single Sign-On (SSO)7.70 Ratings8.80 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
7.5
Ratings
5% below category average
Tableau Desktop
8.0
Ratings
1% above category average
Responsive Design for Web Access7.50 Ratings8.20 Ratings
Mobile Application7.90 Ratings7.00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.90 Ratings8.80 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.7
Ratings
1% below category average
Tableau Desktop
9.0
Ratings
14% above category average
REST API7.40 Ratings9.20 Ratings
Javascript API8.50 Ratings9.00 Ratings
iFrames8.30 Ratings9.20 Ratings
Java API6.90 Ratings10.00 Ratings
Themeable User Interface (UI)7.10 Ratings8.40 Ratings
Customizable Platform (Open Source)7.80 Ratings8.50 Ratings
User Ratings
IBM Cognos AnalyticsTableau Desktop
Likelihood to Recommend
7.1
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
8.9
(0 ratings)
Usability
8.1
(0 ratings)
8.6
(0 ratings)
Availability
8.6
(0 ratings)
8.0
(0 ratings)
Performance
9.0
(0 ratings)
6.1
(0 ratings)
Support Rating
10.0
(0 ratings)
7.0
(0 ratings)
In-Person Training
8.7
(0 ratings)
9.4
(0 ratings)
Online Training
8.0
(0 ratings)
8.0
(0 ratings)
Implementation Rating
7.0
(0 ratings)
8.0
(0 ratings)
Configurability
7.0
(0 ratings)
8.1
(0 ratings)
Ease of integration
6.0
(0 ratings)
10.0
(0 ratings)
Product Scalability
8.2
(0 ratings)
7.0
(0 ratings)
Vendor post-sale
7.0
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
IBM Cognos AnalyticsTableau Desktop
Likelihood to Recommend
I use predictive analytics techniques, which can help me predict my future sales based on collected data, giving me insight into my market's trends.This market data can be analyzed, giving me the opportunity to gain in-depth insight into my market's competition and positioning it competitively, aided by developing strategies to improve my marketing approach.
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The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
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Pros
  • Data Visualization: Plenty of options exist for multiple use cases, and dashboards are easy to implement and customize.
  • Integration with IBM Watson: makes it easy to use Watson AI features (NLP etc.) on your data.
  • Its advanced analytics functionalities with powerful pattern detection/prediction models.
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  • The Visualizations graphics are really good and the color options help in designing attractive charts. They help to convey more information and can be made interactive.
  • You can add filters with offer you to plug and play with values and understand different outcomes.
  • You can drag and drop options while creating charts and dashboards. also it is a very fluid layout.
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Cons
  • API integration is not upto the mark with very limited options.
  • Laptops get overheated when the tool is used from moderate to heavy use. Also, there is a lag in the tool times.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
  • Lot of scope to improve the customer support & its not upto the industry standards.
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  • Formatting the data to work correctly in graphical presentations can be time consuming
  • Daily data extracts can run slowly depending on how much data is required and the source of the data
  • The desktop version is required for advanced functionality, editing on [the] Tableau server allows only limited features
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Likelihood to Renew
It took my BI team one year to become productive at developing useful content on the IBM Cognos platform. After this year, the reports being developed for a client were stale and no longer relative to the ever changing needs of the business client. Given the same opportunity, I would select a platform that allows the team to quickly produce BI content. Fail fast and recover quickly!
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Because right now its the best option out there (disclosure: I haven't used Qlikview or some of the other direct competitors of Tableau). The big investment is in Tableau Server not desktop. For the cost of the license of Tableau desktop, its a pretty good deal. You can hook it up to pretty much any data source easily. You can easily share the visualizations with your team/colleagues easily. Tableau Desktop is generally easy to use for business users. But the more advanced stuff is better suited for a analyst or someone with a IT/CS background.
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Usability
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
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Reliability and Availability
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
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Performance
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
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Support Rating
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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The Tableau Desktop's support team has been very helpful and tend to response very quickly. After all you have paid very premium price for the product and it goes to the services. This makes using the tool much easier for these who doesn't have such experience to get help quickly.
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In-Person Training
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
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Online Training
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
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Implementation Rating
The implementation was handled very well. The initial implementation exposed a lot of disagreement between our campuses and departments as to how we define data. This was not entirely unexpected, but I thought that we did a nice job as a team to work through some of these challenges.
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Time needs to be spent ahead of implementation to make sure data sources are set up and ready. Consultants need to understand the data sources and the goals before setting foot on-site. Installation is easy, learning to use it takes time. The training resources available are great.
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Alternatives Considered
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
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Tableau Desktop is clearly one of the best in the business. It has incredible capabilities, and many features are extremely useful. The intuitiveness of the dashboards and the graphical nature of the visualizations are widely used features and super helpful. One of the other benefits is that both programmers and non-programmers can equally explore and create their own opportunities, and seamless integration is possible.
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Scalability
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
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Return on Investment
  • The platform can be pretty pricey.
  • Convoluted contracts and they fine you for any breach during audits.
  • Things are changed between releases without any warning and break.
  • It is second to none at being able to customize list and crosstab type reports.
  • You can easily set up a report to be emailed out every day and even have it export the report to a shared folder.
  • On-prem environments can be scaled up pretty much as much as you would like.
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  • Easy to share and manage viewer access on a different level to help identify fraud.
  • Faster report generation, increased revenue, better decision-making, and data storytelling.
  • One-click access to business health and the ability to build/maintain more effective and efficient reports.
  • It's easy to share and even manage access to viewers on a different level, and reports are done in a more visual and storytelling manner.
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ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.