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IBM Digital Data Exchange vs. Oracle Marketing

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IBM Digital Data Exchange

1 Reviews and Ratings

Oracle Marketing

649 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM DDX

    Score9 out of 10
    		N/AIBM Digital Data Exchange (DDX) application is IBM's tag management system and API data syndication platform, integrated with and thus acquirable through many of IBM's larger data management or marketing platforms: IBM Digital Analytics, IBM Tealeaf, IBM Interact, and IBM Silverpop... useful for speeding tag deployment.N/A

    Oracle Marketing

    Score7.1 out of 10
    		N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Pricing
    IBM DDXOracle Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IBM DDXOracle Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—CX Marketing pricing is a function of usage.
    More Pricing Information
    Features
    IBM DDXOracle Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of IBM Digital Data Exchange and Oracle Marketing
    Feature
    IBM Digital Data Exchange
    -
    Ratings
    Oracle Marketing
    9.3
    133 Ratings
    WYSIWYG email editor00 Ratings10.0117 Ratings
    Dynamic content00 Ratings9.0120 Ratings
    Ability to test dynamic content00 Ratings9.0116 Ratings
    Landing pages00 Ratings8.0124 Ratings
    A/B testing00 Ratings10.0118 Ratings
    Mobile optimization00 Ratings10.0113 Ratings
    Email deliverability reporting00 Ratings10.0127 Ratings
    List management00 Ratings9.0126 Ratings
    Triggered drip sequences00 Ratings9.0108 Ratings
    Lead Management
    Comparison of Lead Management features of IBM Digital Data Exchange and Oracle Marketing
    Feature
    IBM Digital Data Exchange
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    Lead nurturing automation00 Ratings10.0110 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings
    Data quality management00 Ratings8.0109 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings
    Campaign Management
    Comparison of Campaign Management features of IBM Digital Data Exchange and Oracle Marketing
    Feature
    IBM Digital Data Exchange
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    Calendaring00 Ratings9.094 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of IBM Digital Data Exchange and Oracle Marketing
    Feature
    IBM Digital Data Exchange
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    Social sharing and campaigns00 Ratings10.070 Ratings
    Social profile integration00 Ratings9.066 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of IBM Digital Data Exchange and Oracle Marketing
    Feature
    IBM Digital Data Exchange
    -
    Ratings
    Oracle Marketing
    8.3
    123 Ratings
    Dashboards00 Ratings9.0122 Ratings
    Standard reports00 Ratings8.0120 Ratings
    Custom reports00 Ratings8.0113 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of IBM Digital Data Exchange and Oracle Marketing
    Feature
    IBM Digital Data Exchange
    -
    Ratings
    Oracle Marketing
    9.5
    120 Ratings
    API00 Ratings9.0105 Ratings
    Role-based workflow & approvals00 Ratings10.089 Ratings
    Customizability00 Ratings9.0109 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings
    User Ratings
    IBM DDXOracle Marketing
    Likelihood to Recommend
    -
    (0 ratings)
    7.0
    (246 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (92 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (15 ratings)
    Availability
    -
    (0 ratings)
    8.1
    (9 ratings)
    Performance
    -
    (0 ratings)
    6.6
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    9.9
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Online Training
    -
    (0 ratings)
    7.6
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.8
    (10 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    2.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (120 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)