IFTTT vs. Zapier

IFTTT

54 Reviews and Ratings

Zapier

770 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
IFTTT	Score6.7 out of 10	N/A	IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.	N/A
Zapier	Score9.1 out of 10	N/A	The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.	$29.99 per month 750 tasks per month

Pricing

IFTTT

Zapier

No answers on this topic

Starter: $29.99
per month 750 tasks per month
Professional: $73.50
per month 2k tasks per month
Team: $103.50
per month 2k tasks per month
Company: Contact Sales

Pricing Offerings
IFTTT	Zapier
Free Trial
Yes	No
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
Yes	No

No setup fee

No setup fee

—

33% discount for annual pricing.

Community Pulse
Key User Insights
	IFTTT	Zapier
Considered Both Products	IFTTT Verified User Chose IFTTT I initially was using Zapier for some of my simple integrations but started using IFTTT for some of our project work as it allowed me to do logical connections between applications. While it's great in some areas, it can be improved upon to allow for more deep configurations. Incentivized Helpful? Verified User Chose IFTTT On inspection, it did not seem as simple to use. In fairness I was very happy with IFTTT and did not spend much time looking into Zapier Incentivized Helpful? Benjamin Hale Digital Marketing Analyst in Marketing at Orbis Education (Education Management, 51-200 employees) Chose IFTTT IFTTT is free and easy to use, where Zapier has a freemium business model. We actually use both platforms for different things. I prefer Zapier for more complicated connections, where IFTTT allows us to have more connections without the added fee. Additionally, IFTTT allows us … Incentivized Helpful? Marcelo de Vasconcellos Senior Visual Designer in Research & Development at Oswaldo Cruz Foundation (Fundação Oswaldo Cruz) — Fiocruz (Research, 10,001+ employees) Chose IFTTT As IFTTT, Zapier also helps users to connect apps and services, but it seems more directed to the corporative world. While IFTTT provides support for home devices (as lighting and security systems) and voice assistants (Alexa, Cortana, Google Assistant, and Siri), Zapier … Incentivized Helpful? Verified User Chose IFTTT Honestly I use both, since Zapier is a bit more robust. However, IFTTT is much easier to use and configure. It is much more friendly. Incentivized Helpful? Jared DeLong DIrector of Engagement in Marketing at Kindful (Non-Profit Organization Management, 1-10 employees) Chose IFTTT I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for … Incentivized Helpful? Chelsea Baldwin Founder at Copy Power, LLC (Marketing and Advertising, 1-10 employees) Chose IFTTT Basically the same, though it seems Zapier can do more complex things. Incentivized Helpful? Jared Whitley SaaS Administrator in Sales at Word of Life Fellowship (Religious Institutions, 501-1000 employees) Chose IFTTT IFTTT has more "end user" connections that Zapier thus making it more for users and less for power-users. Incentivized Helpful? Verified User Chose IFTTT Zapier is a more in-depth if-then statement builder with way more detailed integrations to hundreds of applications as well as different tasks that can get implemented within your if then, then that statements. Way cooler and there are certification options that help you get to … Incentivized Helpful? Andrew Rincon MBA, LUTCF Insurance Advisor in Professional Services at Frost Insurance Agency (Insurance, 11-50 employees) Chose IFTTT Truthfully I use both of these products. IFTTT is a very robust app but it does not get any where near as robust as Zapier. But although Zapier is more robust, for simpler tasks IFTTT is not only easier to set up, but gets the job done just as well. And now that IFTTT is … Incentivized Helpful? Elaine Foster Customer Success Manager in Customer Service at StudySoup (E-Learning, 11-50 employees) Chose IFTTT IFTTT is great for personal, home-life use, as it targets social media, personal email preferences, and home-automation devices. Zapier is much more business-oriented and does not provide integrations with Amazon Alexa or WeMo home devices. Incentivized Helpful? Verified User Chose IFTTT Less programmatic capabilities, somewhat simpler design interface. More sophisticated events supported per task. Ultimately, the kinds of tasks that need automation are simple, and a simple/easily maintainable user interface ensures no more time than is needed is spent on this … Incentivized Helpful? Josephine Stafford Owner at Sixpence Events & Planning, LLC (Hospitality, 1-10 employees) Chose IFTTT I like that IFTTT is free and it’s just what I need for my business currently. Incentivized Helpful? Mudassir Malik Oracle Certified HCM Cloud Consultant in Professional Services at Evosys (Computer Software, 501-1000 employees) Chose IFTTT While other paid services might give your a little extra features and possibly a connectivity with enterprise application, it's nearly impossible to beat IFTTT with the cost factor, ease of use, hundreds of channels and a great community of users. Incentivized Helpful? Justin Strachan Business Owner in Information Technology at Firmsecure Canada (Computer & Network Security, 11-50 employees) Chose IFTTT IFTTT has the most integrations, the least bug recipes and it is the cheapest alternative. IFTTT has also been in the game for years. Automation for the people! You cannot get the kind if ideas from any other integration site, and many are missing key apps like Instagram or … Incentivized Helpful?	Zapier Ramón Carmona Medina Co-Founder and CMO in Marketing at Bussi (Transportation/Trucking/Railroad, 11-50 employees) Chose Zapier In case of IFTTT at the very begining you could use any of them to solve the same problem but with the time IFTTT became more hardware automation and Zapier more software services automation so eventually I end up moving 100% to Zapier and I still think IFTTT has its own use … Incentivized Helpful? Quentin Aisbett Digital Strategist in Marketing at OnQ Marketing (Marketing and Advertising, 1-10 employees) Chose Zapier Zapier seemed better positioned to do what we need to do from a business perspective. I may be wrong but IFTTT seemed more personal/home use. Incentivized Helpful? Verified User Chose Zapier IFTTT is much more open and extensible but doesn't come with nearly the amount of pre-baked integrations and pre-built workflows that Zapier does. When we first used Zapier years ago, IFTTT was more of a hobbyist/tinkerer platform and not primarily aimed at the enterprise … Incentivized Helpful? James E. Heyward CPA Principal in Corporate at Heyward CPA PLLC (Accounting, 1-10 employees) Chose Zapier Zapier is more robust than the other options - PieSync is more of a database normalization application; IFTTT seems to be more focused towards individual use. Incentivized Helpful? Verified User Chose Zapier I use Zapier for business-related tasks because their collection of apps is more conducive to this. I would use IFTTT for more consumer-related stuff like smart home automation, personal projects, etc. Incentivized Helpful? Josephine Stafford Owner at Sixpence Events & Planning, LLC (Hospitality, 1-10 employees) Chose Zapier They are different in look and feel, I like IFTTT for social media sharing (as an alternative to Edgar) but for logistics, email marketing, and lead acquisition, I prefer Zapier. Actually, I do use both, because I'm a small business I like to take advantage of free help and … Incentivized Helpful? Verified User Chose Zapier IFTTT I would compare to consumer software. Zapier is much more robust and has many more professional integrations. Incentivized Helpful? Verified User Chose Zapier While IFTTT provides some of the same functionality as Zapier, it is much less robust and doesn't have the same support or library of resources available. If you have any quantity of tasks you need to automate, Zapier is far superior and the price point is very reasonable for … Incentivized Helpful? Verified User Chose Zapier Zapier is a one of a kind product. It's the only SMB product that provides these kinds of integrations. A few other products do similar things (Segment, IFTTT), but those are a little different. Segment is a little more enterprise focused, and IFTTT is a free product for users, … Incentivized Helpful? Malcolm Colman-Shearer Co Founder at Optimi Ltd (Information Technology and Services, 1-10 employees) Chose Zapier IFTTT just doesn't have enough power to be useful for us. It doesn't connect to tools we want to use and doesn't provide the kinds of triggers and actions we need. PieSync is going to be useful for a different kind of workflow, where you need to keep two or more systems in sync … Incentivized Helpful? Kai Crow Head Of Marketing in Marketing at AskNicely (Computer Software, 51-200 employees) Chose Zapier Better range of integrations. Easier workflow building. More B2B focus than IFTTT and faster time from trigger to action. The Zapier utilities like formatter and data storage also have become a big differentiator for us - they've evolved since we started using but have become … Incentivized Helpful? Matthew Veil Marketing Broker in Marketing at Atlas Internet Marketing LLC (Marketing and Advertising, 1-10 employees) Chose Zapier Zapier versus IFTTT, in my opinion Zapier was much easier to get up and running faster without a lot of deep technical background especially with their zap making tool. Other API programs I have looked into had a higher cost, so that also made an impact with trying Zapier. We … Incentivized Helpful? Michael Ball-Marian Intrapreneur, Internal Startup Co-Founder at CA Technologies (Computer Software, 10,001+ employees) Chose Zapier It has been a while since I looked at IFTTT, but I recall that Zapier was easier to use, more powerful and had more integrations. I started using Zapier and never looked back. The free version allowed me to build a couple of simple integrations and test it out. I used it for … Incentivized Helpful? Sean Thompson Head of Marketing at Snaptrip.com (Hospitality, 11-50 employees) Chose Zapier I don't know of anything else that does what zapier does. Some people compare IFTTT but that's like comparing a laptop to an abacus. (zapier is the laptop and IFTTT the abacus). Zapier is fantastic, and the pricing also means you pay little when you use it little, and pay more … Incentivized Helpful? Josh Gibson Founder & Chief Educator in Corporate at 360 Video Academy (Media Production, 1-10 employees) Chose Zapier Zapier beats IFTTT for the shear customization and flexibility it has. If you want something simple, like IFTTT, Zapier can do that – no problem. But if you want complexity like running scripts on data points, converting time/date formats, multi-step zaps ("recipes" in IFTTT,) … Incentivized Helpful? Jon Ackerman Creative Director in Marketing at Ada Bible Church (Religious Institutions, 51-200 employees) Chose Zapier Although IFTTT was the original web services connector, I have always felt that Zapier bested them with their preset templates. Zapier also connected more business web services than IFTTT when I signed up for Zapier. The product that Zapier delivered has always felt more … Incentivized Helpful? Kyle Crocker Online Marketing Analyst in Marketing at The Karcher Group (TKG) \| Online Marketing & Web Development (Internet, 11-50 employees) Chose Zapier On the surface it is easy to group IFTTT and Zapier together because they both make it possible to connect web applications together through a simple interface. But Zapier is a much more powerful business tool, better suited for connecting information platforms and data. IFTTT … Incentivized Helpful? Tammy Bjelland Owner in Social Media at Learning in Bloom (E-Learning, 1-10 employees) Chose Zapier Zapier integrates with many more apps than IFTTT and I find it does not have as many glitches. For some reason, not all my "applets" in IFTTT would work all the time, whereas with Zapier I have not run into the same issue. If you are a business, invest in Zapier over IFTTT to … Incentivized Helpful? Andrew Rincon MBA, LUTCF General Manager at Frost Insurance Agency (Food & Beverages, 11-50 employees) Chose Zapier I love Zapier, but have also been an avid user of IFTTT. One thing i do enjoy about IFTTT is its price structure. Meaning it is free. Zapier charges after you have created so many ZAPS but IFTTT does not. Zapier does have much more functionality which i do like quite a bit. Incentivized Helpful? Atilla Vekony Vice President in Marketing at Wheatmark, Inc. (Publishing, 1-10 employees) Chose Zapier Probably IFTTT comes closest to covering the features of Zapier. However, Zapier appears to have a lot more apps that can be connected and they provide a lot more educational support on their blog and emails. Incentivized Helpful? Thomas (TC) Riley Senior Director, Information Services at MarketScale (Media Production, 51-200 employees) Chose Zapier We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working … Incentivized Helpful? Malessa Brisbane Web Marketing Consultant at Webporter (Internet, 1-10 employees) Chose Zapier I found Zapier easier to use, and it had more integrations for the apps that I use. Incentivized Helpful? Andy Abramson CEO and Founder in Corporate at Comunicano, Inc. (Marketing and Advertising, 11-50 employees) Chose Zapier Zapier is better but Tray had the ability to be more customizable. Incentivized Helpful? Bart Caylor President & Founder in Corporate at Caylor Solutions, Inc. (Marketing and Advertising, 1-10 employees) Chose Zapier Better, more professional, and easier to use. Incentivized Helpful? Eric Granata VP of Business Development in Professional Services at ROBYN Promotions (Marketing and Advertising, 11-50 employees) Chose Zapier I'd consider Zapier a "pro-sumer" solution. It's not as powerful as more expensive solutions out there. But it's definitely for the business minded user. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

IFTTT

Zapier

Comparison of Cloud Data Integration features of IFTTT and Zapier
Feature	IFTTT 6.7 24 Ratings	Zapier 8.6 105 Ratings
Pre-built connectors	7.824 Ratings	9.2102 Ratings
Connector modification	6.217 Ratings	7.990 Ratings
Support for real-time and batch integration	6.916 Ratings	8.389 Ratings
Data quality services	5.17 Ratings	8.770 Ratings
Data security features	7.610 Ratings	9.269 Ratings
Monitoring console	6.516 Ratings	8.278 Ratings

User Ratings
	IFTTT	Zapier
Likelihood to Recommend	8.7 (28 ratings)	9.4 (110 ratings)
Likelihood to Renew	10.0 (1 ratings)	10.0 (1 ratings)
Usability	7.0 (4 ratings)	9.0 (9 ratings)
Support Rating	8.0 (5 ratings)	1.0 (10 ratings)
Implementation Rating	10.0 (1 ratings)	- (0 ratings)