Influ2 vs. StackAdapt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Influ2
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
StackAdapt
Score 8.8 out of 10
N/A
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.N/A
Pricing
Influ2StackAdapt
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Influ2StackAdapt
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on the number of people targeted by a client.
More Pricing Information
Community Pulse
Influ2StackAdapt
Considered Both Products
Influ2
Chose Influ2
Great for creative ad management, as their high-quality creative studio helps you match the most effective creative assets with campaign KPIs on a platform-by-platform basis.
Chose Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign …
StackAdapt
Chose StackAdapt
With Google Ads you are able to set your budget and work within it. However, it is pay per click so the price does increase substantially. StackAdapt seems more budget friendly.
Chose StackAdapt
StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates …
Chose StackAdapt
I chose to continue with StackAdapt mainly because of the improvements it has made in the last few years.

Constant improvements and frequent feature releases created a sense of trust in building my business along with StackAdapt.
Chose StackAdapt
We have evaluated Criteo because we have many eCommerce clients. But we decided against it because StackAdapt seems to have much better and complete targeting options and ways to optimize campaigns post-launch, whereas Criteo feels more like a "spray & pray" approach. …
Chose StackAdapt
We selected StackAdapt because we thought they would provide us with a greater ROI for our prospecting campaigns and retargeting campaigns. Unfortunately, we had a problem with the prospecting campaigns which was that we had a very huge audience segment to target so it does not …
Chose StackAdapt
StackAdapt is significantly less expensive than the Trade Desk. StackAdapt doesn't have campaign minimums, unlike the Trade Desk, meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an …
Chose StackAdapt
Even though we find the StackAdapt UI clunky and not intuitive, it's a huge step up from the Basis UI. We previously used Basis and ran all the media ourselves, and there were spend thresholds we had to hit with Basis that often made it a constraining platform to use. …
Chose StackAdapt
The reason why we chose StackAdapt is their pricing and easy dashboards.
Chose StackAdapt
Much better in terms of audience definition and campaign control. We found AdRoll to be relatively easy to use, but light in terms of campaign parameters, whereas StackAdapt is also easy to use but allows us to be completely in the driver's seat.
Chose StackAdapt
StackAdapt has better pricing, customer support, and results.
Chose StackAdapt
I couldn't find Teads in the dropdown, but that's what I'd most compare StackAdapt too. Both generated strong results for our various clients and campaigns run on the platforms, but overall, I've been far more impressed with StackAdapt. Not only is StackAdapt's dashboard …
Chose StackAdapt
I've worked with the Trade Desk for six years. When it comes to native inventory they've always been my go to.
Chose StackAdapt
Basis is great for display ads. StackAdapt, however, is in a completely different world when it comes to NAtie ADvertising. Typical DSPs like Basis do not come close to comparing.
Chose StackAdapt
In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all …
Chose StackAdapt
StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have …
Chose StackAdapt
StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.
Chose StackAdapt
We've run native campaigns in other platforms and they just don't measure up to the performance we see coming from StackAdapt.
Features
Influ2StackAdapt
Engagement
Comparison of Engagement features of Product A and Product B
Influ2
8.9
Ratings
9% above category average
StackAdapt
-
Ratings
Automated routing and prioritization10.00 Ratings00 Ratings
Customer interaction histories7.30 Ratings00 Ratings
Engagement data tracking9.60 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Influ2
9.7
Ratings
22% above category average
StackAdapt
-
Ratings
Ad campaign creation9.70 Ratings00 Ratings
Display advertising10.00 Ratings00 Ratings
Social advertising9.70 Ratings00 Ratings
Ad reporting and analytics9.30 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Influ2
10.0
Ratings
20% above category average
StackAdapt
-
Ratings
Behavioral visitor segmentation10.00 Ratings00 Ratings
ABM sales intelligence10.00 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Influ2
10.0
Ratings
18% above category average
StackAdapt
-
Ratings
Automated workflow & orchestration10.00 Ratings00 Ratings
Best Alternatives
Influ2StackAdapt
Small Businesses
Dealfront
Dealfront
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Influ2StackAdapt
Likelihood to Recommend
9.7
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
9.5
(0 ratings)
User Testimonials
Influ2StackAdapt
Likelihood to Recommend
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Read full review
Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging.
Read full review
Pros
  • Account Based Marketing Ads
  • Impressions recording
  • Detailed report of each ads and campaign
  • Campaign tracking
  • Easy UI
Read full review
  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Read full review
Cons
  • We don’t see the real time spend in the product and need to work with a custom LookerStudio
Read full review
  • There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
  • Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
  • The reporting UI is definitely clunky and unintuitive.
Read full review
Likelihood to Renew
No answers on this topic
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Read full review
Usability
No answers on this topic
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
Read full review
Support Rating
No answers on this topic
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Read full review
Alternatives Considered
Great for creative ad management, as their high-quality creative studio helps you match the most effective creative assets with campaign KPIs on a platform-by-platform basis.
Read full review
StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong.
Read full review
Return on Investment
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Read full review
  • For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
  • Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.
Read full review
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.