TrustRadius

Influ2 vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Influ2
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
TechTarget Priority Engine
Score 9.8 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
Influ2TechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Influ2TechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on the number of people targeted by a client.—
More Pricing Information
Community Pulse
Influ2TechTarget Priority Engine
Considered Both Products
Influ2
Verified User
Anonymous
Chose Influ2
Great for creative ad management, as their high-quality creative studio helps you match the most effective creative assets with campaign KPIs on a platform-by-platform basis.
Anal Patel | TrustRadius Reviewer
Anal Patel
Account Based Marketing Intern
Chose Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign …
TechTarget Priority Engine
Verified User
Anonymous
Chose TechTarget Priority Engine
Intentsify Intelligence Activation Platform, Demandbase One, ZoomInfo Marketing and HG Insights Platform
Verified User
Anonymous
Chose TechTarget Priority Engine
We recently switched from techtarget to 6sense and I like it a lot more when it comes to account intent and helping you prioritize / recommend actions to take
Verified User
Anonymous
Chose TechTarget Priority Engine
I was not the decision maker on why the company chose Tech Target. Personally, I could have used more training on how to get the most out of the platform, but I didn't know what I didn't know
Verified User
Anonymous
Chose TechTarget Priority Engine
TechTarget has much more specific information. You can see actual names and titles of prospect engaging with content. This makes a cold call a little more warm.
Verified User
Anonymous
Chose TechTarget Priority Engine
TTPE is a more robust and complete tool for our requirements. Onboarding and ease of use is another area where it comes out on top.
Verified User
Anonymous
Chose TechTarget Priority Engine
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read …
Verified User
Anonymous
Chose TechTarget Priority Engine
TechTarget Priority Engine integrates well with Salesforce. I'm able to keep track of all the prospects and it gives me valid contact data.
JG
Jerry Glascock
Business Development Rep
Chose TechTarget Priority Engine
I didn't select TechTarget, but I do appreciate the content information that it provides.
Verified User
Anonymous
Chose TechTarget Priority Engine
TTPE in my mind is a blend of the two. It has pretty accurate contact info, and also great at sending the reports that I mentioned. While demandbase uses a scoring system for targets, TechTarget Priority Engine just sends the name. so it's nice to check it against DB and get a …
Verified User
Anonymous
Chose TechTarget Priority Engine
They are different tools and don't directly compete.
John Bachner | TrustRadius Reviewer
John Bachner
Senior Account Executive
Chose TechTarget Priority Engine
Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current …
Features
Influ2TechTarget Priority Engine
Engagement
Comparison of Engagement features of Product A and Product B
Influ2
8.9
Ratings
9% above category average
TechTarget Priority Engine
-
Ratings
Automated routing and prioritization10.00 Ratings00 Ratings
Customer interaction histories7.30 Ratings00 Ratings
Engagement data tracking9.60 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Influ2
9.7
Ratings
22% above category average
TechTarget Priority Engine
-
Ratings
Ad campaign creation9.70 Ratings00 Ratings
Display advertising10.00 Ratings00 Ratings
Social advertising9.70 Ratings00 Ratings
Ad reporting and analytics9.30 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Influ2
10.0
Ratings
20% above category average
TechTarget Priority Engine
-
Ratings
Behavioral visitor segmentation10.00 Ratings00 Ratings
ABM sales intelligence10.00 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Influ2
10.0
Ratings
18% above category average
TechTarget Priority Engine
-
Ratings
Automated workflow & orchestration10.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Influ2
-
Ratings
TechTarget Priority Engine
7.3
Ratings
11% below category average
Contact information00 Ratings7.60 Ratings
Company information00 Ratings7.70 Ratings
Industry information00 Ratings6.60 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Influ2
-
Ratings
TechTarget Priority Engine
6.1
Ratings
22% below category average
Web Personalization00 Ratings7.00 Ratings
3rd party intent signals00 Ratings6.80 Ratings
Downstream intent signals00 Ratings5.70 Ratings
Account identification00 Ratings7.70 Ratings
Buyer journey tracking00 Ratings6.20 Ratings
Revenue forecasts00 Ratings4.00 Ratings
Audience segmentation00 Ratings5.50 Ratings
Conversion optimization00 Ratings5.30 Ratings
Content Syndication00 Ratings6.90 Ratings
Best Alternatives
Influ2TechTarget Priority Engine
Small Businesses
Dealfront
Dealfront
Score 8.6 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 7.9 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
6sense
6sense
Score 8.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
6sense
6sense
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Influ2TechTarget Priority Engine
Likelihood to Recommend
9.7
(0 ratings)
7.7
(0 ratings)
Support Rating
-
(0 ratings)
7.7
(0 ratings)
User Testimonials
Influ2TechTarget Priority Engine
Likelihood to Recommend
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Tinesh Kumar | TrustRadius Reviewer
Tinesh Kumar
Internet Marketing Manager
Read full review
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Verified User
Anonymous
Read full review
Pros
  • Account Based Marketing Ads
  • Impressions recording
  • Detailed report of each ads and campaign
  • Campaign tracking
  • Easy UI
Anal Patel | TrustRadius Reviewer
Anal Patel
Account Based Marketing Intern
Read full review
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
JG
Jerry Glascock
Business Development Rep
Read full review
Cons
  • We don’t see the real time spend in the product and need to work with a custom LookerStudio
Verified User
Anonymous
Read full review
  • The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
  • I would like to be able to make calls directly from TechTarget Priority Engine.
  • Give real time notification when a prospect is on our site.
Verified User
Anonymous
Read full review
Usability
No answers on this topic
Usability is great, we would love to see how strong the intent is for every keywords
Verified User
Anonymous
Read full review
Support Rating
No answers on this topic
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Kyle Scagnelli | TrustRadius Reviewer
Kyle Scagnelli
Enterprise Sales Development Representative
Read full review
Alternatives Considered
Great for creative ad management, as their high-quality creative studio helps you match the most effective creative assets with campaign KPIs on a platform-by-platform basis.
Verified User
Anonymous
Read full review
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Verified User
Anonymous
Read full review
Return on Investment
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Verified User
Anonymous
Read full review
  • I personally did not see a return on investment, but I believe others in the organization are having success with the platform
  • On a positive note, the insights into search behaviors and interest trends is great.
  • I recommend they develop better training for first time users specific to a variety of use cases
Verified User
Anonymous
Read full review
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience. Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience. The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners. Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos. Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns. Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance. Campaign engagements are monitored from a dashboard.