Informatica Customer 360 for Salesforce vs. LiveRamp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Informatica Customer 360 for Salesforce
Score 8.0 out of 10
N/A
Informatica Customer 360 for Salesforce available on the Salesforce AppExchange, is used to automate data cleansing, consolidation, mastering, and hierarchy management within Salesforce for high-touch, highly tailored services.N/A
LiveRamp
Score 10.0 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
Pricing
Informatica Customer 360 for SalesforceLiveRamp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Informatica Customer 360 for SalesforceLiveRamp
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Informatica Customer 360 for SalesforceLiveRamp
Considered Both Products
Informatica Customer 360 for Salesforce

No answer on this topic

LiveRamp
Chose LiveRamp
I have not used any other products specifically like this as we already had this product when I began using it.
Chose LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and …
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User Ratings
Informatica Customer 360 for SalesforceLiveRamp
Likelihood to Recommend
-
(0 ratings)
7.7
(0 ratings)
User Testimonials
Informatica Customer 360 for SalesforceLiveRamp
Likelihood to Recommend
No answers on this topic
It is well suited if you are trying to track data and information across multiple platforms.
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Pros
No answers on this topic
  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
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Cons
No answers on this topic
  • Privacy information could be included better.
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Alternatives Considered
No answers on this topic
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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Return on Investment
No answers on this topic
  • Much better overall business view from improved analytics
  • More actionable insights gained from cross platform analytics
  • More holistic view of the user experience
Read full review
ScreenShots