INFUSE vs. TechTarget Priority Engine

INFUSE

TechTarget Priority Engine

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
INFUSE	Score 8.9 out of 10	N/A	Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.	N/A
TechTarget Priority Engine	Score 9.8 out of 10	N/A	Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.	N/A

Pricing

INFUSE

TechTarget Priority Engine

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
INFUSE	TechTarget Priority Engine
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

INFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.

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More Pricing Information

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Community Pulse
	INFUSE	TechTarget Priority Engine
Considered Both Products	INFUSE Verified User Anonymous Chose INFUSE I use multiple vendors in my bench and make sure I can manage several campaigns at once. INFUSE makes sure we have defined goals, objectives and ROI. Every time I bring a new project we are able to work together to create a strategic plan. We work together to review the results … Incentivized Helpful? Verified User Anonymous Chose INFUSE INFUSE still has the ability to generate leads with a higher lead scoring compared to other vendors. Although pricing is a little steep, as long as budget allows, we will definitely go back to INFUSE for high quality leads instead of just quantity. Incentivized Helpful? Verified User Anonymous Chose INFUSE Personally, I have only worked with Infuse for content syndication. Incentivized Helpful? Verified User Anonymous Chose INFUSE INFUSE are much easier to work on in the briefing stage where other competitors often over complicate what should be a simple campaign. Incentivized Helpful? JS Jaime Santafé Head of B2B Marketing Chose INFUSE It's a solid competitor, with realiable performance and good reporting. Incentivized Helpful? Verified User Anonymous Chose INFUSE Content Creation Incentivized Helpful? Verified User Anonymous Chose INFUSE On par with INFUSE in terms of quality, both companies are pushing innovation and coming up with different products and services to better engage with prospects on behalf of clients. Incentivized Helpful? Matt Conway B2B Account Director Chose INFUSE Better quality of leads and support Incentivized Helpful? Verified User Anonymous Chose INFUSE Many content syndication vendors operate in the same way, but I have seen a higher conversion rate on INFUSE leads from past campaigns. Incentivized Helpful? Verified User Anonymous Chose INFUSE At the top of the list for quality, but somewhere in the middle on cost. Incentivized Helpful? CB Carla Bailey Senior Media Manager Chose INFUSE INFUSE stacks up well - leads are always delivered on time and we dont get negative feedback from clients. Previews are always well written and when a breif is sent over its understood rather than a lot of questions and extra detail needed Incentivized Helpful? SN Sam Ninh Sr. Digital Marketing Manager Chose INFUSE We are working with many content syndication and BANT lead gen companies. INFUSE is one of the top vendors we have seen some great success with. The targeting is all on point and accurate, the content and assets they help us create are all in line with our brand guidelines, and … Incentivized Helpful? Patricia Pouncey Principal Growth Marketer Chose INFUSE From a price point perspective, INFUSE delivered on our campaigns and programs at a lower cost point, allowing us to run many more campaigns, which improved our metrics and corporate KPIs. Their attention to detail was paramount, even with running multiple campaigns, which were … Incentivized Helpful? Verified User Anonymous Chose INFUSE They had better results overall. Incentivized Helpful? PM Patrick Mikolai Head of Marketing Americas Chose INFUSE Digitalzone Incentivized Helpful? Raleigh Gould Marketing Programs Manager Chose INFUSE I use Netline quite a bit, too, for lead generation. They are solid tool for promotion. However, I don't get as high of email opens and CTRs as I do with INFUSE. Incentivized Helpful? Julia Manoukian Director, Growth Marketing Chose INFUSE Existing relationship with vendor and record of performance. Incentivized Helpful? Janelle Amos Founder & Chief Strategist Chose INFUSE Better option all around. Incentivized Helpful? EJ Davis Manager, Demand Generation North America Chose INFUSE INFUSE mainly beat competitors with its ability to have quicker and more frequent responses. Their responsiveness wasn't just about speed, but also about the quality of communication. The INFUSE team took the time to understand our specific needs and goals, offering strategic … Incentivized Helpful? Verified User Anonymous Chose INFUSE We have used other competitors, but the pricing and service at INFUSE are hard to beat! Incentivized Helpful? Verified User Anonymous Chose INFUSE INFUSE has more program options compared to other vendors, in my experience (i.e., telemarketing and surveys). They will also customize the program based on your needs and budgets. They are pretty comparable cost wise to other vendors. Incentivized Helpful? Verified User Anonymous Chose INFUSE INFUSE is better suited for ABM. The managed service also beats the user-interfaces of other platforms. Incentivized Helpful? Santiago Cuba de Reed Head of Marketing, Australia & New Zealand Chose INFUSE There is a reason why SUSE has used INFUSE for multiple years now - other Lead Generation Companies do not compare. Incentivized Helpful? Verified User Anonymous Chose INFUSE n/a Incentivized Helpful? Verified User Anonymous Chose INFUSE I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up … Incentivized Helpful?	TechTarget Priority Engine Verified User Anonymous Chose TechTarget Priority Engine Intentsify Intelligence Activation Platform, Demandbase One, ZoomInfo Marketing and HG Insights Platform Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine We recently switched from techtarget to 6sense and I like it a lot more when it comes to account intent and helping you prioritize / recommend actions to take Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine I was not the decision maker on why the company chose Tech Target. Personally, I could have used more training on how to get the most out of the platform, but I didn't know what I didn't know Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TechTarget has much more specific information. You can see actual names and titles of prospect engaging with content. This makes a cold call a little more warm. Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TTPE is a more robust and complete tool for our requirements. Onboarding and ease of use is another area where it comes out on top. Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read … Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TechTarget Priority Engine integrates well with Salesforce. I'm able to keep track of all the prospects and it gives me valid contact data. Incentivized Helpful? JG Jerry Glascock Business Development Rep Chose TechTarget Priority Engine I didn't select TechTarget, but I do appreciate the content information that it provides. Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TTPE in my mind is a blend of the two. It has pretty accurate contact info, and also great at sending the reports that I mentioned. While demandbase uses a scoring system for targets, TechTarget Priority Engine just sends the name. so it's nice to check it against DB and get a … Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine They are different tools and don't directly compete. Incentivized Helpful? John Bachner Senior Account Executive Chose TechTarget Priority Engine Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current … Incentivized Helpful?

Features

INFUSE

TechTarget Priority Engine

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	INFUSE - Ratings	TechTarget Priority Engine 7.3 Ratings 11% below category average
Contact information	00 Ratings	7.60 Ratings
Company information	00 Ratings	7.70 Ratings
Industry information	00 Ratings	6.60 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	INFUSE - Ratings	TechTarget Priority Engine 6.1 Ratings 22% below category average
Web Personalization	00 Ratings	7.00 Ratings
3rd party intent signals	00 Ratings	6.80 Ratings
Downstream intent signals	00 Ratings	5.70 Ratings
Account identification	00 Ratings	7.70 Ratings
Buyer journey tracking	00 Ratings	6.20 Ratings
Revenue forecasts	00 Ratings	4.00 Ratings
Audience segmentation	00 Ratings	5.50 Ratings
Conversion optimization	00 Ratings	5.30 Ratings
Content Syndication	00 Ratings	6.90 Ratings

Best Alternatives
	INFUSE	TechTarget Priority Engine
Small Businesses	Sitecore Send Score 10.0 out of 10	ZoomInfo Sales Score 7.9 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 9.8 out of 10	6sense Score 8.7 out of 10
Enterprises	TechTarget Priority Engine Score 9.8 out of 10	6sense Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	INFUSE	TechTarget Priority Engine
Likelihood to Recommend	8.9 (0 ratings)	7.7 (0 ratings)
Likelihood to Renew	8.6 (0 ratings)	- (0 ratings)
Usability	8.5 (0 ratings)	- (0 ratings)
Support Rating	8.4 (0 ratings)	7.7 (0 ratings)
Implementation Rating	9.1 (0 ratings)	- (0 ratings)

User Testimonials
	INFUSE	TechTarget Priority Engine
Likelihood to Recommend	From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future. Incentivized CO Chris OShea Strategic Marketing Read full review	TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency. Incentivized Verified User Anonymous Read full review
Pros	Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal. Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals. Providing high-quality leads that are aligned with our target personas. Incentivized Verified User Anonymous Read full review	Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution. I don't know of another alternative source, but TechTarget provides data on content that people are researching. TechTarget provides current tech stack for companies that I'm researching. Incentivized JG Jerry Glascock Business Development Rep Read full review
Cons	I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us. Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration? Incentivized Verified User Anonymous Read full review	The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen. I would like to be able to make calls directly from TechTarget Priority Engine. Give real time notification when a prospect is on our site. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Overall great product and client service Incentivized Verified User Anonymous Read full review	No answers on this topic
Usability	INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review. Incentivized Patricia Pouncey Principal Growth Marketer Read full review	Usability is great, we would love to see how strong the intent is for every keywords Incentivized Verified User Anonymous Read full review
Support Rating	INFUSE has always been very responsive. I appreciate the check ins once campaigns are live, to discuss results and see where we could make adjustments. I haven't used their Demand Gen experts yet but I love that that's available to optimize your programs. Incentivized Verified User Anonymous Read full review	I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it. Incentivized Kyle Scagnelli Enterprise Sales Development Representative Read full review
Alternatives Considered	We are working with many content syndication and BANT lead gen companies. INFUSE is one of the top vendors we have seen some great success with. The targeting is all on point and accurate, the content and assets they help us create are all in line with our brand guidelines, and the lead quality is one of the best out of all of our vendors. Incentivized SN Sam Ninh Sr. Digital Marketing Manager Read full review	TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread Incentivized Verified User Anonymous Read full review
Return on Investment	INFUSEmedia significantly increased our overall lead volume (ie able to produce 5000 leads/month when other channels were struggling to generate more then a few hundred) at far more efficient CPLs (Cost-Per-Lead) Our clients have given positive feedback on lead quality and wrap reports that INFUSEmedia has provided to our team had provided further insight into the companies, job levels, etc. that our leads are tied to, further validating their quality and alignment with our desired targeting Incentivized Verified User Anonymous Read full review	I personally did not see a return on investment, but I believe others in the organization are having success with the platform On a positive note, the insights into search behaviors and interest trends is great. I recommend they develop better training for first time users specific to a variety of use cases Incentivized Verified User Anonymous Read full review
ScreenShots	INFUSE Screenshots