Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
billed annually
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.
N/A
Pricing
Insightly Marketing
Thryv
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
No answers on this topic
Offerings
Pricing Offerings
Insightly Marketing
Thryv
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
Insightly Marketing
Thryv
Features
Insightly Marketing
Thryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
Ratings
2% above category average
Thryv
9.2
Ratings
22% above category average
WYSIWYG email editor
7.00 Ratings
00 Ratings
Dynamic content
7.00 Ratings
8.90 Ratings
Ability to test dynamic content
7.50 Ratings
9.10 Ratings
Landing pages
7.50 Ratings
10.00 Ratings
A/B testing
7.00 Ratings
00 Ratings
Mobile optimization
10.00 Ratings
8.80 Ratings
Email deliverability reporting
7.00 Ratings
9.10 Ratings
List management
9.00 Ratings
8.90 Ratings
Triggered drip sequences
00 Ratings
9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
Ratings
20% above category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation
10.00 Ratings
8.70 Ratings
Lead scoring and grading
9.00 Ratings
00 Ratings
Data quality management
00 Ratings
8.60 Ratings
Automated sales alerts and tasks
00 Ratings
7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
Ratings
20% above category average
Thryv
9.0
Ratings
10% above category average
Calendaring
9.00 Ratings
9.00 Ratings
Event/webinar marketing
9.00 Ratings
9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
Ratings
15% above category average
Thryv
6.6
Ratings
3% below category average
Dashboards
8.50 Ratings
9.10 Ratings
Standard reports
9.00 Ratings
8.60 Ratings
Custom reports
7.90 Ratings
2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
Ratings
9% above category average
Thryv
8.3
Ratings
25% above category average
API
8.00 Ratings
7.90 Ratings
Customizability
8.50 Ratings
8.10 Ratings
Role-based workflow & approvals
00 Ratings
8.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Insightly works wonderfully for teams who need to share customer data easily and also share and track information. It's great for sales teams as it allows information to flow between multiple team members. Insightly allows you to just scratch the surface by acting as a CRM database, or you can go more in depth and track leads, opportunities, projects, and more. It is also well suited for individuals who have a large customer base and just need to keep track of customer data in an organized fashion.
Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Increased Social Media Presence has kept us in touch with clients
I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.