Insightly vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.4 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$29
per month (billed annually) per user
Zendesk Sell
Score 8.8 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
InsightlyZendesk Sell
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
InsightlyZendesk Sell
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsightlyZendesk Sell
Considered Both Products
Insightly
Chose Insightly
I did not select Insightly for our company as I am a user but not a decision maker, but compared to Chronus, Insightly is a much more organized CRM. Chronus also had technical issues that slowed or prevented our work, and I have rarely run into that in my time using Insightly.
Chose Insightly
Insightly has just worked much better. The thing about Insightly that really sets it apart is the email linking. Having the ability to read all of the emails sent and received during the project let's you see the full story of the projects inception to its completion. …
Chose Insightly
I have forgotten the names of the softwares because we did the scoping over a year ago, but insightly was the best by far for our needs. The other two were focused on a different side of property services and had a lot of features that were not applicable. Without insightly, we …
Chose Insightly
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. …
Chose Insightly
I did not select Insightly; my executive team selected Insightly. I would rate Insightly below any other CRM or marketing platform I've used based on its inefficiencies, lack of intuitive work processes, poorly functioning mobile app, and even the design, which is not appealing …
Chose Insightly
Insightly can be easily navigated and is straightforward. Based on my experience, it is more intuitive, and the menu buttons are self-explanatory, unlike the salesforce I have experienced. There are just a lot of buttons to click from, or sometimes, it could be a drop-down box …
Chose Insightly
These have higher prices and offer more extensive products we wouldn't utilize at our growth stage.
Chose Insightly
I moved jobs and my new employer uses Insightly.
Chose Insightly
I find them superior for what they do.
Insightly does a better job on managing marketing lists
Chose Insightly
Not too sure sorry, I have not used any other CRMs. We do use platforms such as Monday to track our workflows, we find it a lot easier to track actions as a whole. However Insightly does store details and information regarding our clients a lot better then Monday would.
Chose Insightly
Insightly was easy to customise and allows for us to have fields in our CRM that are relevant to us. Workflow management and marketing is better on other platforms
Chose Insightly
HubSpot‘s interface is much cleaner and easier to use in my opinion. I did not like working within Salesforce.
Chose Insightly
We mainly selected Insightly for ease of use for end users and its ability to allow us to customize.

Once we had it, we began to see all of the other things (already mentioned) that were great about it.
Chose Insightly
We’re looking to use a simple CRM that can fulfill our needs for a CRM. We needed to manage our Pipeline and Opportunities in a simple and easy format, that the entire team could utilize on a daily basis and Dashboard that were useable and changeable to our needs. Insightly has …
Chose Insightly
Not quite as capable as SalesForce, but much better suited for smaller companies, since SF cannot quite compete at the same price level.
Chose Insightly
I have had experience with other tools and the Insightly support is far better than my experience with the other tools. Support and training are critical when it comes to the adoption of a new tool within an organization. Insightly very much values their partnerships and …
Chose Insightly
The Insightly Marketing app is more flexible than Mailchimp, and we love how it's integrated with Insightly's tags.
Chose Insightly
Has all the features a business needs like ease of use, robust reporting & customizations without the high cost that comes other well known CRMs
Chose Insightly
Insightly can stand on the same line with these other powerful crms. I selected insightly because they are a great value CRM with all the features from the big competition in terms of customisation. They are a powerful software that keeps up with the Joneses but does it at a …
Chose Insightly
Salesforce was always confusing to use, and quite a mess. Companies that I worked at in the past had to invest a significant amount of time creating a salesforce portal or skin to actually make it usable by the sales representatives. Even then, integration was always a bit …
Chose Insightly
Insightly has far more modern applications than Goldmine. It allows for more customizations. Our reports are nicer looking and it seems much more user friendly. Insightly also seems to be more than just sales focused. Goldmine seemed to really be geared more towards a sales …
Chose Insightly
Insightly is by far best Crm ive used , very clear and spot on with organization and simplicity making it very user friendly for anyone of any age
Zendesk Sell
Chose Zendesk Sell
The contact management system is better and the association between contacts and deals is a big improvement. Tracking emails in addition to notes is an improvement.
Chose Zendesk Sell
I am currently using Hubspot, which we upgraded to from Zendesk Sell.

I used SalesForce many years ago, but too long ago to comment on any current functionality.
Chose Zendesk Sell
We moved away from the platform above because integrations and reporting through Zendesk Sell (formerly Base CRM) are far better. Zendesk Sell (formerly Base CRM) is definitely a more modern approach to our ever-changing company. We needed a system that provided accurate and …
Chose Zendesk Sell
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to Hubspot which provides a lot more value than Base did, but it isn't right for everyone. Hubspot is focused on capturing in-bound leads and has its own flaws and limitations, but …
Chose Zendesk Sell
Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and …
Chose Zendesk Sell
It does everything salesforce was doing only easier and the mobile app was much better and cheaper. I have been able to both run a sales team and do the sysadmin and setup work on base as a sales manager.
Chose Zendesk Sell
Much more efficient and cleaner interface allows quicker and simpler contact/pipeline management for all members of staff regardless of seniority.

Additionally, it's a much simpler platform designed for sales compared to more traditional CRMs.
Chose Zendesk Sell
Let's face it, there's a lot of competition in the market of CRM systems. From Salesforce, Hubspot, and Zoho, which offer other modules that integrate other elements of the business into the CRM, to options like Sharpspring, CampaignerCRM, and SugarCRM that integrates marketing …
Chose Zendesk Sell
Much easier to use! It's more updated, more modern. It feels like using a Mac Laptop as opposed to using an IBM that runs Microsoft Office 1997.

The integration and windows for emails and tasks is much easier to use. Notes is something that anyone on the team can jump on and …
Chose Zendesk Sell
I have used Base CRM for 3 years now and I haven't looked back. Compared to Salesforce, Base is significantly more functional and intuitive.
Chose Zendesk Sell
Base CRM is great for beginners, or small sales forces. API/integrations need help. As a CRM it works just fine, but could use some improvement, and backing. A lot of Base CRM users are great help, but there needs to be a more robust back end to help your customers implement …
Features
InsightlyZendesk Sell
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.3
Ratings
5% below category average
Zendesk Sell
6.6
Ratings
15% below category average
Customer data management / contact management8.60 Ratings8.90 Ratings
Workflow management6.60 Ratings6.10 Ratings
Territory management6.80 Ratings4.90 Ratings
Opportunity management8.70 Ratings7.90 Ratings
Integration with email client (e.g., Outlook or Gmail)6.70 Ratings6.90 Ratings
Contract management6.50 Ratings5.40 Ratings
Quote & order management8.30 Ratings3.90 Ratings
Interaction tracking5.90 Ratings7.90 Ratings
Channel / partner relationship management7.70 Ratings7.80 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
Ratings
6% below category average
Zendesk Sell
9.0
Ratings
18% above category average
Case management7.00 Ratings9.00 Ratings
Call center management7.20 Ratings9.00 Ratings
Help desk management7.10 Ratings9.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
4.9
Ratings
43% below category average
Zendesk Sell
6.9
Ratings
9% below category average
Lead management5.40 Ratings6.00 Ratings
Email marketing4.50 Ratings7.80 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.3
Ratings
19% below category average
Zendesk Sell
5.3
Ratings
36% below category average
Task management6.30 Ratings8.00 Ratings
Billing and invoicing management6.00 Ratings1.00 Ratings
Reporting6.50 Ratings7.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
Ratings
1% below category average
Zendesk Sell
8.2
Ratings
8% above category average
Forecasting7.00 Ratings7.80 Ratings
Pipeline visualization8.00 Ratings7.90 Ratings
Customizable reports7.50 Ratings9.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
6.2
Ratings
19% below category average
Zendesk Sell
4.2
Ratings
56% below category average
Custom fields6.50 Ratings7.80 Ratings
Custom objects6.00 Ratings4.90 Ratings
Scripting environment6.80 Ratings1.10 Ratings
API for custom integration5.50 Ratings3.00 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
8.0
Ratings
4% below category average
Zendesk Sell
9.5
Ratings
13% above category average
Single sign-on capability7.80 Ratings9.90 Ratings
Role-based user permissions8.20 Ratings9.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
Ratings
1% above category average
Zendesk Sell
4.0
Ratings
59% below category average
Social data6.80 Ratings1.00 Ratings
Social engagement8.00 Ratings6.90 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.0
Ratings
20% below category average
Zendesk Sell
5.4
Ratings
30% below category average
Marketing automation6.90 Ratings9.80 Ratings
Compensation management5.10 Ratings1.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
4.8
Ratings
42% below category average
Zendesk Sell
8.0
Ratings
9% above category average
Mobile access4.80 Ratings8.00 Ratings
Best Alternatives
InsightlyZendesk Sell
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyZendesk Sell
Likelihood to Recommend
7.1
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
9.0
(0 ratings)
Usability
7.4
(0 ratings)
8.9
(0 ratings)
Availability
9.0
(0 ratings)
10.0
(0 ratings)
Performance
7.9
(0 ratings)
10.0
(0 ratings)
Support Rating
8.9
(0 ratings)
8.8
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
7.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.0
(0 ratings)
Configurability
9.9
(0 ratings)
10.0
(0 ratings)
Ease of integration
9.0
(0 ratings)
10.0
(0 ratings)
Product Scalability
9.0
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
7.8
(0 ratings)
10.0
(0 ratings)
User Testimonials
InsightlyZendesk Sell
Likelihood to Recommend
For what we use it for and the ease of use I am happy to recommend Insightly however I can appreciate that others may have more complex feature requirements than I use. As such I would mainly only recommend it to people who I feel would use it in a similar capacity to me.
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I think that for a company that creates any sales and needs to house their client information, the Base is perfect. The price of the program makes it completely worth the investment. And to be able to use customizations makes it possible for any business that does sales use Base for their orders. I would say for companies that use legal contracts or binding contracts for their business, Base may be too simple for their needs. We work in tandem with a company that always has contracts going back and forth, and the build out of the customizations here weren't really going to work for them.
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Pros
  • Customization. Although there are some limitations, the world is almost your oyster with Insightly's customizations.
  • Simplicity. I appreciate when policy screens are not loaded with too much going on. Insightly looks clean.
  • Support. Their help center and the Insightly team is amazing.
Read full review
  • Integrates well with FullContact, Slack via Zapier, and Gmail and google calendar.
  • Excellent mobile app for iPhone lets salespeople have data at their fingertips and enter notes at conferences, in elevators, wherever.
  • Does all the basic things a salesperson needs to be productive, contacts capture, deal capture, documents, smart linking of contacts to deals, and nice reminder features.
Read full review
Cons
  • The Inquiry feature is missing some functionality, so it is not as useful as the Request feature
  • The Actual Close Date does not autofill when a Request record is closed and marked as Lost/Abandoned
  • The customizable objects and fields are very useful but the System Settings interface could be more user-friendly
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  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
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Likelihood to Renew
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
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Usability
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
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Reliability and Availability
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Always available and easy connection from Zendesk Support
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Performance
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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Never any latency issues
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Support Rating
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
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In-Person Training
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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No answers on this topic
Online Training
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
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Implementation Rating
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Simple, and straight forward.
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Alternatives Considered
Insightly actually have many different fields and customization options for data management. Other programs do not have the ability to organize data in this way. It is easy to manage customer contact information, phone call and email tracking, company management and many other data fields. Microsoft and Google do not provide equivalent programs or services. Insightly customer service is quick to respond and address issues. It just takes quite a few emails in order to properly specify an issue or request
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Zendesk Sell is not as robust as other leading CRM tools I have used in the past like Salesforce. Salesforce is the market leader and is always leading the way in innovation. Salesforce objects management is better simpler and allows the user to customize different screens and have different dashboards for reporting reasons. This is definitely a good alternative to Salesforce especially if you are currently using any other Zendesk products like Zendesk support.
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Scalability
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Always on, always available.
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Return on Investment
  • For negative impact, the time setting up the various data fields and making sure the data was right and how it showed was not easy.
  • Having the integrations available has saved all of us time jumping from platform to platform. Definitely assisted with focus and probably scrubbed at least one meeting.
  • For the few issues we had setting up and customizing the tool, the ease of adoption across all the departments has been truly spectacular and beyond expectations.
  • Hoping the team will make it more plug and play for future rollouts and work on the mobile app and then this platform would be 100!
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  • Increased efficiency with a central hub for all of our customer data.
  • Workflows are easy to set up and beneficial for us.
  • Received minimum training, therefore it's easy to navigate.
  • Reduced employee costs. Employees can spend more time completing other important tasks.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of