Insights2Go vs. Sprinklr Marketing

Insights2Go

Sprinklr Marketing

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Insights2Go	Score 0.0 out of 10	N/A	A guided analysis of the causes for brand and market developments Insights2Go helps identify what is happening in the market and brands. Users can uncover the causes of these developments, and to further deep-dive in the specific drivers of good and bad performance. Insights2Go offers: - Detailed insights and guided analysis: Following the storyline, the solution provides guidance to the root causes, via actionable insights to determine the potential actions to…	N/A
Sprinklr Marketing	Score 8.0 out of 10	N/A	Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…	N/A

Pricing

Insights2Go

Sprinklr Marketing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Insights2Go	Sprinklr Marketing
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Insights2Go	Sprinklr Marketing
Considered Both Products	Insights2Go No answer on this topic	Sprinklr Marketing Verified User Anonymous Chose Sprinklr Marketing We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing This tool was much easier to implement and understand for my team. Incentivized Helpful? Joseph Alleruzzo Director, Client Lead Chose Sprinklr Marketing Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale. Incentivized Helpful? Robert Lange Head of Paid Media & Social Media Consultant, Strategist Chose Sprinklr Marketing We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing There are none, otherwise we would have switched. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on … Incentivized Helpful? Alejandro Mac Swiney Regional Brand Marketing Manager Latin America Chose Sprinklr Marketing I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing Not part of decision making. Sprinklr was already implemented when I became involved with the platform. Incentivized Helpful? MB Marena Bitz Social Media Strategist Chose Sprinklr Marketing I have never used another product aside from Sprinklr Marketing. Incentivized Helpful? Alissa Calomino Senior Business Solutions Owner for Marketing Technology Chose Sprinklr Marketing I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing Sprinklr is above and beyond all other platforms currently on the market. No other platform meets the capabilities. Incentivized Helpful?

Features

Insights2Go

Sprinklr Marketing

Content Creation

Comparison of Content Creation features of Product A and Product B
	Insights2Go - Ratings	Sprinklr Marketing 7.0 Ratings 14% below category average
Ideation	00 Ratings	5.00 Ratings
Approval workflows	00 Ratings	5.00 Ratings
Content collaboration	00 Ratings	8.20 Ratings
Content calendar	00 Ratings	9.60 Ratings
Network for content licensing/production	00 Ratings	7.30 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	Insights2Go - Ratings	Sprinklr Marketing 8.0 Ratings 1% below category average
Content hub	00 Ratings	9.10 Ratings
Forms / Gated content	00 Ratings	5.50 Ratings
Embedded CTAs	00 Ratings	9.10 Ratings
Content distribution	00 Ratings	7.30 Ratings
Content promotion	00 Ratings	8.10 Ratings
Content automation	00 Ratings	9.10 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	Insights2Go - Ratings	Sprinklr Marketing 8.5 Ratings 8% above category average
Audience profiling and targeting	00 Ratings	8.10 Ratings
Closed-loop tracking and reporting	00 Ratings	8.50 Ratings
Content performance analytics	00 Ratings	9.60 Ratings
Campaign optimization dashboard	00 Ratings	7.70 Ratings
Competitive analytics	00 Ratings	8.50 Ratings

Best Alternatives
	Insights2Go	Sprinklr Marketing
Small Businesses	Agency Analytics Score 9.9 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	Supermetrics Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Alteryx Platform Score 8.9 out of 10	Vyond Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Insights2Go	Sprinklr Marketing
Likelihood to Recommend	- (0 ratings)	7.0 (0 ratings)
Support Rating	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	Insights2Go	Sprinklr Marketing
Likelihood to Recommend	No answers on this topic	Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform Incentivized Verified User Anonymous Read full review
Pros	No answers on this topic	Allows you to share and suggest pieces of content to other entities within the organization. Has great reporting with lots of filters to drill down to the information you need. It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date. Incentivized Corey Walker Marketing Specialist Read full review
Cons	No answers on this topic	Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights Incentivized MB Marena Bitz Social Media Strategist Read full review
Support Rating	No answers on this topic	Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling Incentivized Verified User Anonymous Read full review
Alternatives Considered	No answers on this topic	We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Verified User Anonymous Read full review
Return on Investment	No answers on this topic	Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action. As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI. Incentivized Alissa Calomino Senior Business Solutions Owner for Marketing Technology Read full review
ScreenShots	Insights2Go Screenshots