Invoca vs. Marsview

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Invoca
Score 9.6 out of 10
N/A
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
Marsview
Score 10.0 out of 10
N/A
Marsview APIs can be used by developers and CX teams who are integrating conversation intelligence in voice, video and chat-driven applications. The flagship Marsview Speech Analytics is a cloud-hosted or containerized API service that helps transcribe a conversation and discover insights. It includes models for automatic speech recognition (ASR), Tone Analyzer, Natural Language Classifiers to uncover topics, keywords, entities and sentiments.N/A
Pricing
InvocaMarsview
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
InvocaMarsview
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InvocaMarsview
Considered Both Products
Invoca
Chose Invoca
We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that …
Chose Invoca
We've used other tracking systems, and in general, they are either not as powerful in terms of functionality, or have far worse user interface than incova has. Invoca is more expensive, but it does seem that the development and design investments have paid off in creating a …
Chose Invoca
Invoca's ease of implementation through Google Tag Manager and its integrations with Google Ads and Salesforce Marketing Cloud have made it a preferred choice for call tracking solutions.
Chose Invoca
Vivint has evaluated other call tracking platforms, such as Retreaver and Call Dialogue. These entities have great call tracking features, and they certainly merit consideration from prospective clients. Invoca's long-standing history in call tracking instilled significant …
Chose Invoca
Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS …
Chose Invoca
Invoca is far more advanced than CallRail, but my favorite product (which isn't listed here) is by far Ringba. Ringba is the most sophisticated call-tracking platform and provides more customization & detailed reporting dashboards.
Chose Invoca
Invoca is the only platform that I have used. I will not be able to provide a comparison to other call platforms.
Chose Invoca
Invoca's reporting is nicer; however, it's nice that LeadsPedia centralizes call and form tracking.
Chose Invoca
No other products like Invoca have I used yet.
Chose Invoca
Invoca is the best call tracking system I have used. It works, is easy to use, and doesn't have many issues.
Chose Invoca
Invoca is way easier to use. It has always been the easiest to use and the most simple to get campaigns started with quickly. I like the reporting functionality as well.
Chose Invoca
Marchex is the old school company that offers similar solutions. Invoca has more and better technologies with which to track call data.
Marsview
Chose Marsview
I think it holds its own and then some. I believe Marsview picks their lane and really is effective at doing the things we want the software to do. Call transcription is important to me, and I feel that they are the best by far at what they do, and it is not even close. I …
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User Ratings
InvocaMarsview
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Support Rating
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
InvocaMarsview
Likelihood to Recommend
We are able to reduce non-sales calls by being able to attribute [the source of incoming calls]. But it needs patience and a long time to get the benefits of its AI capabilities. So RoI could be a longer run. It is expensive if we needed a simple call tracking solution only.
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I believe communicating effectively is 99 percent of the battle in the field that we are in. I believe that understanding what people are saying and how they are saying it is crucial. I feel Marsview helps us become even better at helping our clients, because it allows us to listen in an enhanced way to properly service our clients.
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Pros
  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
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  • Tone analyzer
  • Call transcription
  • Content moderation
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Cons
  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.
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  • Simpler interface
  • Transcription not quite 100 percent
  • Slow to load (but might just be our systems)
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Support Rating
Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
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No answers on this topic
Alternatives Considered
We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that we were looking for, like call scheduling and call recording, that are essential for marketing campaigns too. Its reporting dashboard is our least favorite thing about it.
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I think it holds its own and then some. I believe Marsview picks their lane and really is effective at doing the things we want the software to do. Call transcription is important to me, and I feel that they are the best by far at what they do, and it is not even close. I picked Marsview for cost purposes, but by no means do I feel the quality is lost. It is great.
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Return on Investment
  • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
  • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
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  • Allows us to tailor interactions with clients better
  • Debrief our team on how we can do better from reviewing our transcripts
  • Made my team receptive to critiques by showing them data that tells us how to be better at what we do.
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ScreenShots