IPinfo.io vs. MediaMath

MediaMath

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
IPinfo.io	Score 0.0 out of 10	Mid-Size Companies (51-1,000 employees)	With IPinfo, users can pinpoint their users’ locations, customize their experiences, prevent fraud, and ensure compliance. They offer a range of IP data types, such as: IP geolocation, ASN, IP to company, Privacy detection (VPN, Tor, proxy, hosting), IP ranges, IP to domains, Other custom data types provided based on customer need. The vendor states their APIs handle over 462 billion requests a year and have been online since…	$49 per month
MediaMath	Score 7.4 out of 10	N/A	MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.	N/A

Pricing

IPinfo.io

MediaMath

Editions & Modules

Basic Plan: $49
per month
Business Plan: $499
per month
Premium Plan: $1,499
per month

No answers on this topic

Offerings

Pricing Offerings
IPinfo.io	MediaMath
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Simple, flexible pricing with 4 subscription plans: Basic (250K lookups, core API), Business (1M lookups, core API + additional data types), Business Plus (2.5M lookups, all data types), Enterprise (2.5+ lookups, custom data). Some data types are available as add-ons to the lower tier subscription plans: ASN information, IP to Abuse, Privacy Detection (VPN, proxy, Tor), IP to Carrier, IP to Company, IP ranges, and Hosted Domains data. The Business plus plan has all the data types included. We also offer custom IP data downloads.

—

More Pricing Information

Community Pulse
	IPinfo.io	MediaMath
Considered Both Products	IPinfo.io No answer on this topic	MediaMath Verified User Anonymous Chose MediaMath MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify … Incentivized Helpful? Verified User Anonymous Chose MediaMath I thought MediaMath stacked up well against Adform Flow. While they both have excellent customer service, I preferred interacting with the rep from MediaMath. They made us feel more looked after. I was not involved with the pricing, but I believe we went with MediaMath because … Incentivized Helpful? Verified User Anonymous Chose MediaMath We also use Google Display & Video 360 (DV360) - Overall MediaMath is easier to work in because of tagging and campaign structure, but sometimes DV360 has audiences that fit our current needs more than MediaMath. MediaMath's support team has consistently been better than DV360 … Incentivized Helpful? Omar MAES Chief Technology Officer - Board Member Chose MediaMath Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition. Incentivized Helpful? Denia Martínez Posadas Head of Trading Chose MediaMath T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile. Incentivized Helpful? Tyler Stuckey Digital Media Supervisor Chose MediaMath The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given … Incentivized Helpful? Christian Schwindle Display Advertising Specialist Chose MediaMath We are now using Conversant, which is a great all-in-one tool (and is actually a part of the Mediaplex/ValueClick family) and has helped us drive better ROI than we did with MediaMath. We pay more for Conversant compared to just MediaMath, but they do all of the back-end work … Helpful? Amy Harris Regional Vice President, West Coast Chose MediaMath Higher QPS, better overall deliver and performance. Helpful? Namit Narain Director Media & Metrics Chose MediaMath NCC digital, Quantcast, Adobe Marketing Cloud for Display and Marin Software. Helpful?

Best Alternatives
	IPinfo.io	MediaMath
Small Businesses	No answers on this topic	Adobe Advertising Cloud Score 8.6 out of 10
Medium-sized Companies	Snowflake Score 8.9 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Informatica Cloud Data Quality Score 6.0 out of 10	Adobe Advertising Cloud Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	IPinfo.io	MediaMath
Likelihood to Recommend	- (0 ratings)	7.4 (0 ratings)
Likelihood to Renew	- (0 ratings)	7.0 (0 ratings)

User Testimonials
	IPinfo.io	MediaMath
Likelihood to Recommend	No answers on this topic	The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level. Namit Narain Director Media & Metrics Read full review
Pros	No answers on this topic	Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying. Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform. Incentivized Omar MAES Chief Technology Officer - Board Member Read full review
Cons	No answers on this topic	Inventory: a low in-app inventory You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns. Incentivized Denia Martínez Posadas Head of Trading Read full review
Likelihood to Renew	No answers on this topic	At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support. Christian Schwindle Display Advertising Specialist Read full review
Alternatives Considered	No answers on this topic	The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content. Incentivized Tyler Stuckey Digital Media Supervisor Read full review
Return on Investment	No answers on this topic	Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness. MediaMath has allowed us to reach niche audiences with their targeting capabilities Incentivized Verified User Anonymous Read full review
ScreenShots	IPinfo.io Screenshots