Ipsos Synthesio vs. Simplify360

Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c

Incentivized

To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered

• Synthesio is great at timely feedback and is always there to answer any questions.
• The data is pretty clean and not filled with a ton of spam.

• Great and interactive UI; easy to set-up profile
• seamless flow in monitoring, engagement and campaign analytics
• Very powerful Twitter and FAcebook Insights

• It really works well. It provides an overall marketing solution like other tools in the market.
• Cost should be a little bit decreased as it is a big pain point for brand managers to go with a tool with high costs.
• Synthesio has a lot of potentials but the sales reps were not good at selling it. I think it only happened to me, maybe others may have not faced this problem.

Incentivized

• I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.

Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.

Support team of Simplify360 is amazing and they are flexible. There is no other tool on earth which is so customizable, but here the team is open for changes and take a hit on their product pipeline to deliver satisfaction to you

Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.

I think all the tools that are offering social media analysis, community management, and listening activities are quite the same. Synthesio is good because it has a fast and modern user interface which is one of the main reasons in terms of selecting a social media management tool.

Incentivized

In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate

• Better customer support in real time.
• Better data on competitive trends.
• Live monitoring of topics of concern to the bank for reputation management.

Incentivized

• Reduction of weekly and monthly report building time by over 70%
• Lead generation increased by over 30%.
• Online brand negativity neutralized by over 80%.