ironSource vs. Liftoff

ironSource

ironSource

7 Reviews and Ratings

Liftoff

Liftoff

1 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ironSource	Score 8.0 out of 10	N/A	ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.	N/A
Liftoff	Score 9.0 out of 10	N/A	Liftoff is a complete mobile app marketing platform from Liftoff Mobile in Redwood City, that aims to help companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find the best users for an app, creative testing to deliver engaging ad experiences and a unique cost per revenue model to optimize for LTV goals.	N/A

Pricing

ironSource

Liftoff

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
ironSource	Liftoff
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	ironSource	Liftoff
Considered Both Products	ironSource Verified User Anonymous Chose ironSource We were wanting to expand our channels, and IS stood out from the others because of their presence in other verticals that suited our target audience. We would not propose utilizing IS to replace any of your existing DSPs, but rather to supplement the DSPs you are already using. Incentivized Helpful? Verified User Anonymous Chose ironSource Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels. Incentivized Helpful? Kimberly Smith Director digital Chose ironSource ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have … Incentivized Helpful? Gabriela Band Sales Specialist Chose ironSource ironSource is more oriented toward gaming than MoPub and Smaato, which are focused on other verticals, but it is in direct competition with AppLovin. I selected ironSource because their support team and customer service is faster and has a deeper understanding of the product … Incentivized Helpful?	Liftoff Verified User Anonymous Chose Liftoff They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are … Incentivized Helpful?

Best Alternatives
	ironSource	Liftoff
Small Businesses	Google AdMob Score 3.0 out of 10	OneSignal Score 8.0 out of 10
Medium-sized Companies	Yahoo Native Score 6.6 out of 10	Flurry Analytics Score 9.0 out of 10
Enterprises	Marin Software Score 9.1 out of 10	Flurry Analytics Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	ironSource	Liftoff
Likelihood to Recommend	8.5 (0 ratings)	9.0 (0 ratings)

User Testimonials
	ironSource	Liftoff
Likelihood to Recommend	Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us. Verified User Anonymous Read full review	I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it. Incentivized Verified User Anonymous Read full review
Pros	Great reporting Dedicated AM to help get the best use of the product Exclusive deals with big publishers Incentivized Kimberly Smith Director digital Read full review	Continual site/system improvements Ease of Use Ability to spin up stores quickly Incentivized Verified User Anonymous Read full review
Cons	Very small inventory for iOS in Latin. Sometimes does not deliver at the set targets. Incentivized Verified User Anonymous Read full review	Data Uploads could be easier Customer service is strong but they have been inundated lately which means responses are sometimes slow Custom deployments take a while again because they are so behind Incentivized Verified User Anonymous Read full review
Alternatives Considered	Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels. Incentivized Verified User Anonymous Read full review	They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions. Incentivized Verified User Anonymous Read full review
Return on Investment	Helps us deliver on our campagins, improving ROI Inventory quite expensive, decreasing ROI Not transparent on margins, which is not good for the business Gabriela Band Sales Specialist Read full review	Less double data entry thanks to the uploads Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job Allows us to scale more easily instead of relying on a one-person developer team Incentivized Verified User Anonymous Read full review
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