ironSource vs. Unity

Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.

Unity can cover most of the needs of game development, both for 2D and 3D. It is particularly well suited to games designed to be played presented and played on web pages, but it can create high-end content as well. Perhaps it would be less suited in high-end games which depend to much of sophisticated lighting effects since Cryengine and Unreal are more evolved in this area. On the other extreme, in the case of very simple 2D games for web pages, like newsgames, simpler game engines probably would be more advisable for a faster production, like Construct (2 or 3) or even Twine (in case of text adventures)

Incentivized

• Great reporting
• Dedicated AM to help get the best use of the product
• Exclusive deals with big publishers

Incentivized

• Great and simple interface.
• Good pricing model for independent developers.
• Powerful and flexible tool for making video games.
• Great library of assets to save time in the asset store.

Incentivized

• Very small inventory for iOS in Latin.
• Sometimes does not deliver at the set targets.

Incentivized

• Integration of disparate technologies required to build an application.
• Streamline the versioning process using the hub, it's great so far.
• Keep improving the ML learning models for AI.

It's actually incredibly easy to use given the complex tasks you have. Once you learn the various windows it becomes second nature. Compared to something like Blender (which I would probably rate as a 2 on usability), the learning curve of Unity is a breeze! The only improvements I can think of would be to streamline some common workflows so you don't have to dig through menus to find them.

Incentivized

I have not had to use Unity's support extensively. This is likely because there is so much documentation and so many classes available for free online. Due to this, there is little need for support. They were very responsive when I requested educational licensing. Setting it up and providing it all quickly.

Incentivized

Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.

Incentivized

Unreal Engine is a fantastic piece of software but it has a much steeper learning curve and an arcane, idiosyncratic way of developing software that is quite foreign. Unity uses some similar concepts to Adobe Flex, which we've always found easy and sensible. It is also easier to go to Unity having either a Java or C# background. We also explored using Android Studio and Xcode on their own for AR experiences and that is a suitable option depending on the use case, but Unity is still a great tool for rapid prototyping and even for building finished, shipped apps.

Incentivized

• Helps us deliver on our campagins, improving ROI
• Inventory quite expensive, decreasing ROI
• Not transparent on margins, which is not good for the business

• Saving money on construction design costs
• Saved money on finding issues before they arise
• Created a platform to per-cue future investments

Incentivized