Iterable

Iterable

193 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Iterable	Score8.7 out of 10	N/A	Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.	N/A

Pricing

Iterable

No answers on this topic

Pricing Offerings
Iterable
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Optional

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Community Pulse
Key User Insights
	Iterable
Considered Both Products	Iterable Verified User Chose Iterable Iterable's geolocation paired with catalog items was something Braze and other platforms just couldn't do. Many tried to offer a workaround, but there just wasn't a legitimate solution anywhere else. Incentivized Helpful? Verified User Chose Iterable Iterable was more competitive in pricing, the segmentation technology was extremely advanced and fast in comparison with the competitors we analysed, and deliverability and reliability of the system have been fantastic. Incentivized Helpful? Jacob Defren Marketing Specialist in Marketing at Life Time, inc. (Health, Wellness and Fitness, 10,001+ employees) Chose Iterable Iterable has plug-in capabilities with Movable Ink, in which Movable allows for dynamic content to plug into HTML, text, messages, and utilizes data within Iterable to send dynamic personalized content to customers, great tool in addition to Iterable! Previously we've used Sales… Incentivized Helpful? Verified User Chose Iterable If you're still using SFMC do yourself a favor and explore some of the newer options available. Iterable is a strong competitor unless you need the B2B and account based marketing/support teams all in a single platform. Klaviyo is great and best for small-medium size companies … Incentivized Helpful? Verified User Chose Iterable None Incentivized Helpful? Michelle Bechor Member Experience Coordinator in Customer Service at Seed Health Inc (Health, Wellness and Fitness, 51-200 employees) Chose Iterable I admittedly don't remember much of Klaviyo, as I have become so familiar with Iterable. I definitely prefer Iterable, however. There are so many more features in Iterable and it just feels like a more dynamic and comprehensive experience with more granular data than Klaviyo … Incentivized Helpful? Verified User Chose Iterable Intercom is not created for marketing purposes and it is quite transparent when you get around to building a campaign with it. It's clunky and often quite frustrating to work with. While Iterable is not perfect, it's a tremendous upgrade. Iterable allows you to have more … Incentivized Helpful? Verified User Chose Iterable Iterable is way more user-friendly, eazy to learn and use, overall much better. Incentivized Helpful? Verified User Chose Iterable We have been on Iterable for about 2 years and in that 2 years have evaluated other platforms, considering doing another migration. The key reason we have stayed with Iterable is the ease of running (largely automated) omni channel comms with a complex data structure. We have … Incentivized Helpful? Verified User Chose Iterable NA Incentivized Helpful? Verified User Chose Iterable Iterable has more nuance and allows us to leverage more data. Incentivized Helpful? Verified User Chose Iterable Iterable is leagues and bounds ahead of Mailchimp. While they definitely have room for improvement, I'm thoroughly pleased with the creative builder upgrade. Incentivized Helpful? Verified User Chose Iterable I can't provide a direct comparison as I have not executed marketing communications with other CRM tools before. Of course, having used Pipedrive as a CRM tool for sales and lifecycle management, I would definitely choose Iterable for complexity and ease of use. The only … Incentivized Helpful? Verified User Chose Iterable Iterable has an easier UI, with a great educational center to be up to date on the product. Iterable also helps manage different locales in one template and create different projects to manage different databases. Lately, with the integration with Snowflake, will allow an easy … Incentivized Helpful? Verified User Chose Iterable my company was already using Iterable when i got here. but i will say that the system isn't nearly as complicated as Marketo. I found where i didn't like using Marketo because of how complicated it is for the user. Incentivized Helpful? Verified User Chose Iterable Iterable has much more flexibility than other platforms I explored. Personalization in particular is something Iterable does better than the competition. Incentivized Helpful? Verified User Chose Iterable Moving from a company that used Mailchimp to one that leverages Iterable was a huge step up. Iterable provides a plethora of additional tools to customize and reach our users in a strategic way. We're also able to automate a lot more in Iterable which saves time and resources. … Incentivized Helpful? Verified User Chose Iterable Far and away, Iterable is easier to use and more cost-effective. While Iterable may not have the bells and whistles or integrations that some of their competitors offer, Iterable can still meet the large majority of business use cases and is easy to use for marketers. As I … Incentivized Helpful? Verified User Chose Iterable Iterable is the best in terms of user interface, innovation and customer service. Incentivized Helpful? Verified User Chose Iterable Very similar capabilities but more expensive Incentivized Helpful? Preetham Kumar Product Manager in Engineering at Epic Games for Kids (E-Learning, 11-50 employees) Chose Iterable It is very robust platform and user friendly UX Incentivized Helpful? Verified User Chose Iterable Iterable is far superior. The UI, AB testing tool, drag and drop template editor, journey building, reporting. Almost every aspect is better Incentivized Helpful? Verified User Chose Iterable n/a Incentivized Helpful? Amit Sharma CTO (Hubble Connected) in Engineering at Hubble Connected (Consumer Electronics, 51-200 employees) Chose Iterable The rich functions , flexibility, iOS and Android SDK integration, Cost and return of investment we find better with Iterable. Incentivized Helpful? Verified User Chose Iterable We thought Iterable provided the advanced features we needed but it did not. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Iterable

Comparison of Email & Online Marketing features of Iterable
Feature	Iterable 7.1 97 Ratings
WYSIWYG email editor	8.285 Ratings
Dynamic content	7.792 Ratings
Ability to test dynamic content	7.490 Ratings
A/B testing	7.493 Ratings
Mobile optimization	7.189 Ratings
Email deliverability reporting	5.193 Ratings
List management	7.193 Ratings
Triggered drip sequences	7.084 Ratings

Comparison of Reporting & Analytics features of Iterable
Feature	Iterable 6.2 94 Ratings
Dashboards	6.694 Ratings
Standard reports	6.293 Ratings
Custom reports	5.884 Ratings

Comparison of Platform & Infrastructure features of Iterable
Feature	Iterable 8.2 91 Ratings
API	8.082 Ratings
Role-based workflow & approvals	8.678 Ratings
Customizability	8.183 Ratings

User Ratings
	Iterable
Likelihood to Recommend	8.6 (98 ratings)
Likelihood to Renew	9.1 (2 ratings)
Usability	9.1 (2 ratings)
Availability	8.6 (3 ratings)
Performance	8.5 (3 ratings)
Support Rating	9.1 (3 ratings)
Online Training	6.4 (1 ratings)
Product Scalability	9.1 (3 ratings)