IZEA vs. Traackr

IZEA

IZEA

6 Reviews and Ratings

Traackr

Traackr

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
IZEA	Score 9.0 out of 10	N/A	IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.	N/A
Traackr	Score 7.7 out of 10	Mid-Size Companies (51-1,000 employees)	Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.	N/A

Pricing

IZEA

Traackr

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
IZEA	Traackr
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

—

—

More Pricing Information

Community Pulse
	IZEA	Traackr
Considered Both Products	IZEA Alex Charles Senior Software Engineer, AVP Chose IZEA It is a better solution than others available in the market. There are some options in the software regarding detailed demographic information which makes you find the most desirable and appropriate influencers [for] your need. Moreover, I am highly satisfied with the interface … Incentivized Helpful? Verified User Anonymous Chose IZEA We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using. Incentivized Helpful? Verified User Anonymous Chose IZEA IZEA has a much better discovery tool than GroupHigh, but GroupHigh had more data for more influencers. Incentivized Helpful? KF Kaila Fiske Senior Strategist Chose IZEA We've taken a look at many other options like Tap Influence, but couldn't justify spending over $10,000 a year when that's a cost as an agency that we have to eat. We needed a more affordable solution. That said, Tap Influence is definitely better, easier to use, and has higher … Incentivized Helpful?	Traackr No answer on this topic

Best Alternatives
	IZEA	Traackr
Small Businesses	Mention Score 9.4 out of 10	Mention Score 9.4 out of 10
Medium-sized Companies	Mention Score 9.4 out of 10	Mention Score 9.4 out of 10
Enterprises	Meltwater Score 8.0 out of 10	Meltwater Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	IZEA	Traackr
Likelihood to Recommend	9.0 (0 ratings)	7.0 (0 ratings)
Support Rating	6.4 (0 ratings)	- (0 ratings)

User Testimonials
	IZEA	Traackr
Likelihood to Recommend	Altogether, I feel that IZEA’s various packages are well suited for small businesses who are exclusively looking for help in the influencer space to large enterprises managing large brand and campaign portfolios. In my opinion, IZEA is an ideal option for marketers who want to discover new influencers based on some set and specific criteria. This has cut the research time a lot which is very important. I feel that this is a great tool for influencer marketing and can be helpful for in the field. Incentivized Alex Charles Senior Software Engineer, AVP Read full review	Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy. Incentivized Verified User Anonymous Read full review
Pros	Detailed demographic details about an influencer's audience. Tools to search by certain topics and keywords. Great ways to discover new influencers. Incentivized Verified User Anonymous Read full review	The influencer search function is very robust and the database extends to many different areas. The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies. Platform is very user-friendly. You don't need to be a technical expert to use it. Incentivized Verified User Anonymous Read full review
Cons	The site is not as user friendly as other options out there. Not as much support from the influencer side from what I have heard. Incentivized Verified User Anonymous Read full review	Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development). Filters could be more granular or more importantly, customizable. Incentivized Verified User Anonymous Read full review
Support Rating	I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have. Incentivized KF Kaila Fiske Senior Strategist Read full review	No answers on this topic
Alternatives Considered	We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	It's a nice way for us to share deeper influencer insights with clients like location and audience information. I like being able to provide an average engagement rate for the influencer as more clients care about that. Incentivized KF Kaila Fiske Senior Strategist Read full review	Easy and ideal for any influencer strategy Incentivized Verified User Anonymous Read full review
ScreenShots		Traackr Screenshots