Kantar Media vs. Nozzle

For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice

Incentivized

Nozzle is the right tool for any digital agency professional interested in making data-driven decisions. If keyword tracking or SEO as a whole is a part of a project, then Nozzle is a great tool to have access to. In short, if the word SEO is somewhere in the project description, then Nozzle should be listed as a required tool.

• Agility
• User interface
• ROI from improved Paid media Performance

Incentivized

• - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
• - LOTS of data, and many ways to visualize them
• - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick

• Help and support agents
• Timely updates at times, not on par with others'
• Lack of intuitive recommendations feature / insights manager

Incentivized

• It is hard to understand as a novice in SEO, more hover explanations would be helpful
• I do not think they have automatic reports and notifications but this would be nice to have
• Their sign in process is a bit odd, as you sign in and then get emailed a link

It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well

Incentivized

Nozzle is fitting in very well between my other Trackers (SERPWoo, Serpstat & Ubersuggest). As it confirms data focus and keyword ranking positions that other tools miss in some way or other, I can focus on easy picks for SERP position growth hacks then move to other tools to confirm.

Incentivized

• Increased ROI 10x compared to previous solution in first two years
• Improved market share of partner brand ahead of expectation
• Opened up confidence of branching out into new markets internationally

Incentivized

• Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1
• Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next
• It was able to track multiple key words for 3 companies quickly