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Kapost vs. Optimizely Content Marketing Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Optimizely Content Marketing Platform

    Score7.1 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    KapostOptimizely Content Marketing Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KapostOptimizely Content Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    KapostOptimizely Content Marketing Platform
    Considered Both Products
    Upland Software
    No answer on this topic
    Optimizely
    Chose Optimizely Content Marketing Platform
    Optimizely Content Marketing Platform is continually developed and improving and is part of the larger suite of Optimizely products. Kapost has not been competitive since they were acquired by Upland.
    Incentivized
    Chose Optimizely Content Marketing Platform
    In my experience, no match, please do not use Kapost
    Incentivized
    Chose Optimizely Content Marketing Platform
    NewsCred overall is easier to use and establish workflows. The platform is more customizable and organized.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    KapostOptimizely Content Marketing Platform
    Content Creation
    Comparison of Content Creation features of Kapost and Optimizely Content Marketing Platform
    Feature
    Kapost
    8.2
    9 Ratings
    Optimizely Content Marketing Platform
    7.1
    37 Ratings
    Ideation8.07 Ratings8.026 Ratings
    Approval workflows8.09 Ratings7.334 Ratings
    Content collaboration8.09 Ratings8.133 Ratings
    Content calendar8.09 Ratings6.130 Ratings
    Network for content licensing/production9.01 Ratings6.017 Ratings
    Content Publishing
    Comparison of Content Publishing features of Kapost and Optimizely Content Marketing Platform
    Feature
    Kapost
    8.0
    9 Ratings
    Optimizely Content Marketing Platform
    6.7
    33 Ratings
    Content hub7.18 Ratings7.326 Ratings
    Forms / Gated content8.05 Ratings3.01 Ratings
    Embedded CTAs7.93 Ratings8.019 Ratings
    Content distribution9.07 Ratings8.227 Ratings
    Content promotion8.34 Ratings6.021 Ratings
    Content automation8.05 Ratings7.822 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Kapost and Optimizely Content Marketing Platform
    Feature
    Kapost
    8.0
    7 Ratings
    Optimizely Content Marketing Platform
    7.5
    27 Ratings
    Audience profiling and targeting8.05 Ratings8.23 Ratings
    Closed-loop tracking and reporting8.06 Ratings6.620 Ratings
    Content performance analytics8.07 Ratings6.924 Ratings
    Campaign optimization dashboard8.05 Ratings7.120 Ratings
    Competitive analytics7.92 Ratings8.612 Ratings
    User Ratings
    KapostOptimizely Content Marketing Platform
    Likelihood to Recommend
    7.0
    (12 ratings)
    7.3
    (38 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    6.4
    (33 ratings)
    Support Rating
    8.0
    (2 ratings)
    8.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)