Comparison of Content Creation features of Kapost and Optimizely Content Marketing Platform| Feature | | |
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| Ideation | 8.07 Ratings | 8.026 Ratings |
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| Approval workflows | 8.09 Ratings | 7.334 Ratings |
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| Content collaboration | 8.09 Ratings | 8.133 Ratings |
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| Content calendar | 8.09 Ratings | 6.130 Ratings |
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| Network for content licensing/production | 9.01 Ratings | 6.017 Ratings |
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Comparison of Content Publishing features of Kapost and Optimizely Content Marketing Platform| Feature | | |
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| Content hub | 7.18 Ratings | 7.326 Ratings |
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| Forms / Gated content | 8.05 Ratings | 3.01 Ratings |
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| Embedded CTAs | 7.93 Ratings | 8.019 Ratings |
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| Content distribution | 9.07 Ratings | 8.227 Ratings |
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| Content promotion | 8.34 Ratings | 6.021 Ratings |
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| Content automation | 8.05 Ratings | 7.822 Ratings |
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Comparison of Content Reporting & Analytics features of Kapost and Optimizely Content Marketing Platform| Feature | | |
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| Audience profiling and targeting | 8.05 Ratings | 8.23 Ratings |
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| Closed-loop tracking and reporting | 8.06 Ratings | 6.620 Ratings |
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| Content performance analytics | 8.07 Ratings | 6.924 Ratings |
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| Campaign optimization dashboard | 8.05 Ratings | 7.120 Ratings |
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| Competitive analytics | 7.92 Ratings | 8.612 Ratings |
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