Hotjar vs. Kaption
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Hotjar | Score8.3 out of 10 | N/A | Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand. | $39 per month 100 daily sessions |
 Kaption | Score9.1 out of 10 | N/A | Kaption (replacing the former Darwin Analytics) helps create digital experiences to improve conversion and sales. It offers features to help create digital experiences that grow traffic, conversions, and sales. These include dashboards, real-time data, A/B testing, live heatmaps, visitor recordings, bot-flagging, conversion tracking, and debugging. After closing Darwin Analytics, the Kaption project is currently in pilot. | $79 per month for 10k sessions (or 100k distinct events) |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | Discount available for annual pricing. | — | ||||||||||||||
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| Hotjar | Kaption | |
|---|---|---|
| Likelihood to Recommend | 10.0 | - |
| Likelihood to Renew | 5.1 | - |
| Usability | 9.7 | - |
| Support Rating | 9.6 | - |
| Ease of integration | 9.0 | - |