Kajabi vs. Kartra

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kajabi
Score 8.6 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$89
per month
Kartra
Score 8.2 out of 10
N/A
Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.
$99
per month
Pricing
KajabiKartra
Editions & Modules
Kickstarter
$89
per month
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
Starter
$99
per month
Growth
$189
per month
Professional
$429
per month
Offerings
Pricing Offerings
KajabiKartra
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details30% discount for annual pricing.Save $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.
More Pricing Information
Community Pulse
KajabiKartra
Features
KajabiKartra
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Kajabi
-
Ratings
Kartra
9.0
Ratings
20% above category average
WYSIWYG email editor00 Ratings8.00 Ratings
Dynamic content00 Ratings9.00 Ratings
Ability to test dynamic content00 Ratings8.00 Ratings
Landing pages00 Ratings10.00 Ratings
Mobile optimization00 Ratings9.00 Ratings
Email deliverability reporting00 Ratings9.00 Ratings
List management00 Ratings9.00 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Kajabi
-
Ratings
Kartra
8.5
Ratings
23% above category average
Lead nurturing automation00 Ratings8.00 Ratings
Data quality management00 Ratings9.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Kajabi
-
Ratings
Kartra
8.0
Ratings
2% below category average
Calendaring00 Ratings8.00 Ratings
Event/webinar marketing00 Ratings8.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Kajabi
-
Ratings
Kartra
7.0
Ratings
6% above category average
Social profile integration00 Ratings7.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Kajabi
-
Ratings
Kartra
9.0
Ratings
28% above category average
Dashboards00 Ratings9.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kajabi
-
Ratings
Kartra
10.0
Ratings
44% above category average
Customizability00 Ratings10.00 Ratings
User Ratings
KajabiKartra
Likelihood to Recommend
9.5
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
KajabiKartra
Likelihood to Recommend
It works great for us in the education space and delivering our curriculum to our clients. It's nice to have some of the extra access features and to have the community feature, so that works great for us. At the same time, Kajabi lacks some of the specificity we need, and I don't believe it is technically geared directly to the education space, so we will likely switch providers in the next couple of years to something that is more robust and relevant to our business model.
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Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
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Pros
  • With a featured button as opposed to just a hyperlink, it is incredibly simple to link to a page within an email.
  • The marketing strategy's functionality and the ability to customize emails allow me to communicate with every client.
  • Course creator to create digital products from your content.
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  • Email Marketing
  • Sales Pages
  • CRM
  • Payment processor
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Cons
  • They've improved leaps and bounds, but their CRM is still subpar
  • They have great uptime, but it could be better
  • Affordability - I went in hoping to use their CRM feature and cut costs, but their CRM is lacking
  • They offer a shopping cart, but in terms of being able to customize and payment option, they have a ways to go.
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  • Training and onboarding
  • Customer Service
  • Initial set up
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Likelihood to Renew
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
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No answers on this topic
Usability
The back-end system can be used efficiently and has flexibility. It doesn't have a lot of unnecessary functions or un user-friendly features. We have had no issues using the system and would continue to use it with the current functions and features. I would rate it as user-friendly yet flexible
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No answers on this topic
Support Rating
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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No answers on this topic
Implementation Rating
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
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No answers on this topic
Alternatives Considered
Kajabi is more adjusted for learning needs. While Tilda and Wix can help to create very customizable designs for landing pages and great checkout experiences, Kajabi is more convenient for creating learning sequences. The best way is to use all these platforms together, so they can support the optional customer journey from landing page to learning on the course.
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I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
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Return on Investment
  • Saved around $100 a month thanks to combining several online platforms into one
  • Saved dozens of hours not having to upload videos and images thanks to the Google Drive integration and URL Import
  • Building pages takes a little longer than other page builders due to how many clicks it takes to exit and enter editing settings.
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  • Great return on investment because you are able to get rid of many of the other programs you may be using.
  • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
  • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
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ScreenShots