Kibana vs. Supermetrics

Kibana

Supermetrics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Kibana	Score 7.3 out of 10	N/A	Kibana allows users to visualize Elasticsearch data and navigate the Elastic Stack so you can do anything from tracking query load to understanding the way requests flow through your apps.	N/A
Supermetrics	Score 10.0 out of 10	N/A	Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.	$29 per month per user

Pricing

Kibana

Supermetrics

Editions & Modules

No answers on this topic

Essential: $29
per month per user
Core: $159
per month per user

Offerings

Pricing Offerings
Kibana	Supermetrics
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.

More Pricing Information

Community Pulse
	Kibana	Supermetrics
Considered Both Products	Kibana Verified User Anonymous Chose Kibana Well when it comes to using Kibana when compared to Datadog, I can say that Kibana is pretty [...] cheap. Apart from APM and Datadog hosted agents, Kibana gives a good competition to Datadog for real time log analysis as well as metrics analysis. While OpsGenie is a great tool … Incentivized Helpful? Nick Horvath Software Architect Chose Kibana Kibana is free; it was the first and only thing we've tried in this area. Incentivized Helpful? Cristian Klein Cloud Native Architect Chose Kibana Stackdriver and CloudWatch are not as intuitive and easy-to-use as Kibana, and do not offer such advanced filtering capabilities. Google BigQuery is not really suitable for real-time searches. Incentivized Helpful?	Supermetrics Verified User Anonymous Chose Supermetrics Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics … Incentivized Helpful? Verified User Anonymous Chose Supermetrics Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case. Incentivized Helpful? Verified User Anonymous Chose Supermetrics Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the … Incentivized Helpful? Trevor Irish Digital Marketing Analyst II Chose Supermetrics I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data … Incentivized Helpful? Lindsay Halsey Co-Founder Chose Supermetrics We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too. Incentivized Helpful? Austin Voigt Senior Analyst - Paid Media Chose Supermetrics Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your … Incentivized Helpful?

Features

Kibana

Supermetrics

BI Standard Reporting

Comparison of BI Standard Reporting features of Product A and Product B
	Kibana 9.0 Ratings 7% above category average	Supermetrics - Ratings
Pixel Perfect reports	9.00 Ratings	00 Ratings
Customizable dashboards	9.00 Ratings	00 Ratings
Report Formatting Templates	9.00 Ratings	00 Ratings

Ad-hoc Reporting

Comparison of Ad-hoc Reporting features of Product A and Product B
	Kibana 5.7 Ratings 33% below category average	Supermetrics - Ratings
Drill-down analysis	7.00 Ratings	00 Ratings
Formatting capabilities	7.00 Ratings	00 Ratings
Report sharing and collaboration	3.00 Ratings	00 Ratings

Report Output and Scheduling

Comparison of Report Output and Scheduling features of Product A and Product B
	Kibana 8.8 Ratings 4% above category average	Supermetrics - Ratings
Publish to Web	9.50 Ratings	00 Ratings
Publish to PDF	8.50 Ratings	00 Ratings
Report Versioning	9.00 Ratings	00 Ratings
Report Delivery Scheduling	9.00 Ratings	00 Ratings
Delivery to Remote Servers	8.00 Ratings	00 Ratings

Data Discovery and Visualization

Comparison of Data Discovery and Visualization features of Product A and Product B
	Kibana 8.8 Ratings 8% above category average	Supermetrics - Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)	7.00 Ratings	00 Ratings
Location Analytics / Geographic Visualization	9.50 Ratings	00 Ratings
Predictive Analytics	10.00 Ratings	00 Ratings

Best Alternatives
	Kibana	Supermetrics
Small Businesses	Supermetrics Score 10.0 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Supermetrics Score 10.0 out of 10	Alteryx Platform Score 8.9 out of 10
Enterprises	Dataiku Score 7.6 out of 10	Alteryx Platform Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Kibana	Supermetrics
Likelihood to Recommend	7.0 (0 ratings)	10.0 (0 ratings)
Support Rating	7.7 (0 ratings)	- (0 ratings)

User Testimonials
	Kibana	Supermetrics
Likelihood to Recommend	Great for teams big and small that want a single pane of glass for understanding their systems, from dev, to staging, to production. Well-suited for teams that need to preserve logs for long-term compliance reasons, and also mine their logs for useful operational insights. Highly recommended as both an open source project and a commercial offering with fantastic paid support. Incentivized Verified User Anonymous Read full review	If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source. Incentivized Timothy McCormack VP, Media & Analytics Read full review
Pros	searching near real-time Incentivized Cristian Klein Cloud Native Architect Read full review	Supermetrics is easy to use, the ui is helpful for creating queries. Supermetrics allows to run the created queries on triggers. Supermetrics allows to connect with different data sources like Google analytics etc ., Supermetrics sends alert on the failure of queries to the desired email address Incentivized Verified User Anonymous Read full review
Cons	Improved tutorial/ user guidance Improved labeling for sources Ease of login and sharing with coworkers Incentivized Verified User Anonymous Read full review	Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them. No public data for LinkedIn. Definitely requires knowledge on how to use Google Data Studio. Incentivized Trevor Irish Digital Marketing Analyst II Read full review
Usability	Its usability is generally good and it provides teams with a basic to intermediate understanding about data visualization. It is very user-friendly when it comes to creating dashboards. The UI is very good and simple. Its integration with other tools for alerting and reporting is amazing. But its advance features have a learning curve and a first timer needs some time to use the advance features. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	I have not contacted Kibana support. Incentivized Nick Horvath Software Architect Read full review	No answers on this topic
Alternatives Considered	Well when it comes to using Kibana when compared to Datadog, I can say that Kibana is pretty [...] cheap. Apart from APM and Datadog hosted agents, Kibana gives a good competition to Datadog for real time log analysis as well as metrics analysis. While OpsGenie is a great tool for alerting, it lacks visualization when compared to Kibana. Grafana is another opensource tool that gives a lot of insights like Kibana but Grafana cannot be easily integrated with OpenSearch. Incentivized Verified User Anonymous Read full review	Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment. Incentivized Verified User Anonymous Read full review
Return on Investment	First stop when diagnosing production performance issues. Incentivized Nick Horvath Software Architect Read full review	Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system. Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics. Time! We save a lot of time on our monthly reports thanks to Supermetrics. Incentivized Lindsay Halsey Co-Founder Read full review
ScreenShots		Supermetrics Screenshots