Kibo eCommerce vs. Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kibo eCommerce
Score 8.0 out of 10
N/A
Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution. Mozu was acquired by Kibo Software from Volusion in October 2016.N/A
Webflow
Score 8.8 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
Kibo eCommerceWebflow
Editions & Modules
No answers on this topic
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
Kibo eCommerceWebflow
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 22% discount available for annual pricing.
More Pricing Information
Community Pulse
Kibo eCommerceWebflow
Considered Both Products
Kibo eCommerce
Chose Kibo eCommerce
Shopify, Adobe Commerce (Magento Commerce), Squarespace and BigCommerce
Chose Kibo eCommerce
We had a very strong list of products we were considering. And all had their own strengths. But the two things that lead us to choose Kibo over all of these other platforms was the pricing capabilities in Kibo, their ability to manage distributed inventory, and the powerful …
Chose Kibo eCommerce
We had a custom, in-house ecommerce website before moving to Kibo. It was brittle, slow, and wasn't going to scale nearly well enough or fast enough to keep up with our requirements.
Chose Kibo eCommerce
Mozu has more robust product management tools than volusion but is worse when it comes to order management. It is still missing simple features that any platform should have on day one. They have ignored requests for improvements.
Webflow
Chose Webflow
Framer is Webflow's closest competitor and has some advantages in the animation department, but Webflow has a bit more brand recognition among clients. WordPress is old-fashioned in its approach, and despite offering site-builder themes and plugins, still doesn't have native …
Chose Webflow
Webflow, in my opinion, is a better tool because it gives you more granular control over tools like Framer and Wix Studio.
Chose Webflow
Webflow is a great replacement for simple websites like WIX & Squarespace. Webflow, in its current incarnation, will never be able to overtake the ubiquity of WordPress pages, it lacks the automation & tooling of Supernova, the design capabilities of Figma, and the design -> …
Chose Webflow
Framer is for designers with no underlying knowledge of how a website works. It's more like designing a website in Figma. Webflow offers a better balance of design features and true website configurations.
Chose Webflow
Webflow is simply more powerful without getting bogged down like other platforms.
Chose Webflow
In my opinion, Webflow has the worst CMS I have used. All the other tools make it much easier to write, format, publish and organize content. There's a lot more flexibility and they have better UX. I would not choose Webflow if given the choice, I would only use it if the …
Chose Webflow
The UI and UX is definitely better. The flexibility on the design is also better. Webflow is more powerful than these tools.
Chose Webflow
It does not compare at all to WIX, in my opinion, it is an insult to them even comparing them side by side. No doubt WIX is 100 times better than Webflow. Wix has features that Webflow lacks and has extra help when needed. In my opinion, WIX customer service is astonishing …
Chose Webflow
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
Chose Webflow
The code quality and speed can't even be compared to Elementor; Webflow is simply a much better tool. Instapage has a cool feature for dynamic landing pages, which changes according to Google Ads Keyword, which I miss; however, amazing webflow community members recreated that …
Chose Webflow
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
Chose Webflow
A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
Chose Webflow
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
Chose Webflow
Webflow falls somewhere in between Wordpress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using Wordpress as that is often a client's desire for …
Chose Webflow
Webflow is unmatched in its design customization and code output quality.
Chose Webflow
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in …
Chose Webflow
Webflow is more comprehensive, so it is also a little bit harder to use. I selected Webflow because its component-based approach allows me to change content once, and it updates across multiple pages, which has saved me a significant amount of time. Sometimes, it can be …
Features
Kibo eCommerceWebflow
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kibo eCommerce
8.3
Ratings
6% above category average
Webflow
-
Ratings
Product catalog & listings8.40 Ratings00 Ratings
Product management8.20 Ratings00 Ratings
Bulk product upload7.60 Ratings00 Ratings
Branding8.20 Ratings00 Ratings
Mobile storefront8.50 Ratings00 Ratings
Product variations8.50 Ratings00 Ratings
Website integration8.00 Ratings00 Ratings
Visual customization8.10 Ratings00 Ratings
CMS8.70 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kibo eCommerce
9.0
Ratings
16% above category average
Webflow
-
Ratings
Checkout user experience9.00 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kibo eCommerce
8.4
Ratings
1% above category average
Webflow
-
Ratings
eCommerce security8.40 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kibo eCommerce
7.7
Ratings
0% below category average
Webflow
-
Ratings
Promotions & discounts8.50 Ratings00 Ratings
SEO7.00 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kibo eCommerce
7.6
Ratings
5% below category average
Webflow
-
Ratings
Multi-site management8.20 Ratings00 Ratings
Order processing9.00 Ratings00 Ratings
Inventory management9.00 Ratings00 Ratings
Shipping9.00 Ratings00 Ratings
Custom functionality3.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Kibo eCommerce
-
Ratings
Webflow
7.1
Ratings
13% below category average
Role-based user permissions00 Ratings7.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kibo eCommerce
-
Ratings
Webflow
7.0
Ratings
8% below category average
API00 Ratings7.00 Ratings
Internationalization / multi-language00 Ratings7.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Kibo eCommerce
-
Ratings
Webflow
9.3
Ratings
19% above category average
WYSIWYG editor00 Ratings10.00 Ratings
Code quality / cleanliness00 Ratings10.00 Ratings
Admin section00 Ratings10.00 Ratings
Page templates00 Ratings10.00 Ratings
Library of website themes00 Ratings10.00 Ratings
Mobile optimization / responsive design00 Ratings10.00 Ratings
Publishing workflow00 Ratings9.00 Ratings
Form generator00 Ratings5.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Kibo eCommerce
-
Ratings
Webflow
7.9
Ratings
7% above category average
Content taxonomy00 Ratings8.60 Ratings
SEO support00 Ratings9.80 Ratings
Bulk management00 Ratings7.10 Ratings
Availability / breadth of extensions00 Ratings8.00 Ratings
Community / comment management00 Ratings6.00 Ratings
Best Alternatives
Kibo eCommerceWebflow
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Kibo eCommerceWebflow
Likelihood to Recommend
7.9
(0 ratings)
8.8
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
1.0
(0 ratings)
Performance
-
(0 ratings)
1.0
(0 ratings)
Support Rating
1.0
(0 ratings)
6.5
(0 ratings)
Implementation Rating
1.0
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
Kibo eCommerceWebflow
Likelihood to Recommend
Mozu is currently not suited for use at any company, small or large. The bugs and lack of features and integrations make it too difficult to use.
Read full review
The good outweighs the bad. I love how my webpage works, and it fulfills everything that I was trying to accomplish. The ability to tag and distribute content across the site saves a lot of time and energy. I just wish that custom elements were easier to reuse across pages and that it weren't so hard to figure out. This tool is better suited for someone who knows what they are doing, rather than a beginner.
Read full review
Pros
  • Single admin tool for multiple sites is a huge plus. Eliminates much duplication of labor and a shared code base is also much simpler.
  • Native responsive design in the latest version is great.
  • Dynamic product categories is a big win.
Read full review
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Read full review
Cons
  • Prebuilt Integration - There is not currently a large number of preexisting integrations, but custom integrations are fairly quick
  • Time to Deploy - Don't get me wrong, We have deployed in the timeline we expected, but if you are trying to get something off the ground fast, Kibo might not be right for you. It is a robust platform that take some time to get up and running.
  • Complicated Shipping - if you have a complicated shipped process, you might want to look for a tool to help, Kibo does not have very robust out of the box shipping capabilities.
Read full review
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
Read full review
Likelihood to Renew
No answers on this topic
It's the perfect balance of GUI and code control
Read full review
Usability
No answers on this topic
With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
Read full review
Reliability and Availability
No answers on this topic
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
Read full review
Performance
No answers on this topic
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
Read full review
Support Rating
One positive note is that I have always been able to get someone on the phone in support whenever I have called, even at 1 AM. Getting someone on the phone is only half the battle though. In the first few months of using Mozu it often seemed that support didn’t know anymore about Mozu than we did. This has slowly started to change, but as a daily user you are likely to be on par with support in terms of knowing what to do when you encounter a problem. The support phone number is really most useful for having them put in a support ticket for you rather than typing it all out yourself and emailing it. It is very rare that the support reps are actually empowered to solve the problem at hand. Unless the issue you are having is user error, they will just take your information and pass it on the proper department. Your request or problem will then be ignored for months on end. Some day, it might actually get fixed but you are unlikely to be notified that this has happened. Most of these issues are assigned an internal ID that they use for tracking. Support is more than happy to pass this ID along, but it is useless. There is no way to actually see where the issue lies in the endless queue of similar issues.
Read full review
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
Read full review
Implementation Rating
At the time of our implementation Mozu did not have any processes or procedures set up around going live. We basically were forced to just wing it and hope for the best
Read full review
No answers on this topic
Alternatives Considered
We had a custom, in-house ecommerce website before moving to Kibo. It was brittle, slow, and wasn't going to scale nearly well enough or fast enough to keep up with our requirements
Read full review
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in comparison to medium) like a site that feels unique and sophisticated. Finally, all in all, Webflow is harder at start but the results are eye pleasing and its totally worth the time.
Read full review
Scalability
No answers on this topic
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
Read full review
Return on Investment
  • Kibo has always delivered rapid & exceptional support to our organization
  • Kibo has been cost-competitive when considering other vendors
  • The platform continues to add value without requiring substantial additional investments
Read full review
  • Work quality output has improved as Webflow helps bridge the gap between design and development.
  • Lower overall development costs mean more client budget can be allocated to strategy and creative.
  • Faster turnarounds result in shorter billing cycles, which improve agency cashflow.
Read full review
ScreenShots

Kibo eCommerce Screenshots

Screenshot of User Friendly Tooling:
Empower non-technical teams to manage the look & feel of the digital storefront with drag-&-drop functionality, preview environments, & intuitive content management tools.Screenshot of Mobile-First Architecture:
Deliver consistent online experiences with natively responsive sites on a single code base