Kindful (discontinued, now part of Bloomerang) vs. Virtuous CRM

Kindful (discontinued, now part of Bloomerang)

Virtuous CRM

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Kindful (discontinued, now part of Bloomerang)	Score 8.9 out of 10	N/A	Kindful was a nonprofit CRM that included fundraising tools, reporting, and analytics. It was acquired by Bloomerang in January, 2021 and is no longer sold, but its functionality is now offered by the Bloomerang CRM.	$119 per month
Virtuous CRM	Score 5.2 out of 10	Mid-Size Companies (51-1,000 employees)	Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.	N/A

Pricing

Kindful (discontinued, now part of Bloomerang)

Virtuous CRM

Editions & Modules

Standard: $119
per month
Standard: $239
per month
Standard: $349
per month
Standard: $459
per month
Standard: $579
per month
Standard: $699
per month

Starter (under 5K contacts): Contact Sales
Up to 5 users and includes 1,000 supporter records
Platform (5K-30k contacts): Contact Sales
Unlimited users and includes your first 5,000 supporter records
Enterprise (30k-Millions): Contact Sales
Unlimited users and (potentially) unlimited supporters

Offerings

Pricing Offerings
Kindful (discontinued, now part of Bloomerang)	Virtuous CRM
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Required

Additional Details

All plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.

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More Pricing Information

Community Pulse
	Kindful (discontinued, now part of Bloomerang)	Virtuous CRM
Considered Both Products	Kindful (discontinued, now part of Bloomerang) Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Kindful is cheaper than RE so we went with it. However, Kindful does not have as many features and is less robust than RE. Incentivized Helpful? DT Duane Thompson Product Development Lead Chose Kindful (discontinued, now part of Bloomerang) Because of the easy-to-use drag-and-drop function, teams do not have to call website design-proficient professionals to assist them since Populr also supports collaboration and entire teams can work together to come up with a beautifully designed website and one that is readable. Incentivized Helpful? BG Brett Gorney Executive Director Chose Kindful (discontinued, now part of Bloomerang) All similar services. I preferred Kindful because of the user interface and also because of a personal recommendation from another user. Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) I did a search of over 10 different companies (not finding my notes on this now). Kindful was the perfect fit for our sized organization and they gave us the best rate and transition benefits. Incentivized Helpful? TW Toby J. Weiss Executive Director Chose Kindful (discontinued, now part of Bloomerang) Kindful is a one-stop-shop solution (whereas Salesforce and Dynamics require add-ons) Kindful is much more affordable than Virtuous, Salesforce, Microsoft when your team grows There are many more integrations available than with all competitors we evaluated Incentivized Helpful? BL Barbara L'Italien Bookkeeper Chose Kindful (discontinued, now part of Bloomerang) The cost alone for Breeze is $50 a month versus Kindful which is approx $330 a month. Add to Kindful the staff hours paid to work with the onboarding experience and mistakes, the investment was a high mistake. Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Raisers Edge has been in this field for much longer than the newcomer, Kindful. One advantage Rasers Edge has is the ability to store copies of correspondence letters among contacts within their database. With Kindful, you would need print copies and store in a file cabinet … Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) KIndful stacks up well against the competition for a small organization with limited capacity. We selected Kindful initially because we thought its simplicity would allow us to have multiple users with various roles input data including donor contact. I've used a lot of … Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) We never used NeonCRM. We have only researched them. At the time of subscription, we felt Kindful was the best direction for our organization. Incentivized Helpful? PP Patrick Palmer Director Of Development Chose Kindful (discontinued, now part of Bloomerang) We recently added HarnessApp to our software tools. Harness has a strong donor interface but not the backbone that Kindful has to offer. We find them a good match. I looked at dozens of other platforms that compare to Kindful but we always find ourselves sticking with Kindful … Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Kindful is like night and day compared to Neon. Neon is the dark ages in terms of interface and functionality and Kindful is the industrial revolution. Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Actually, since I have been here, we have only used Kindful. We discussed using another product at one time (I do not remember the name), but decided to continue with Kindful. I am glad we did. I have contacted them in the past when I have a problem figuring something out … Incentivized Helpful? TO Tara Owens Executive Director Chose Kindful (discontinued, now part of Bloomerang) The ease of use of Kindful was far and away better than LGL. While the free option for LGL was originally tempting, Kindful's dashboard, functionality, and ease of use made the transition almost a no brainer. We needed to make the investment in our ongoing growth, and it was … Incentivized Helpful? NS Nick Shoff Founder and Executive Director Chose Kindful (discontinued, now part of Bloomerang) Kindful was cheaper and had functions that better suited our needs. The donation pages and donor management were better than the competitors for the price. Incentivized Helpful? LP Leigh Phillips Director of Learning Chose Kindful (discontinued, now part of Bloomerang) Kindful blows Capsule out of the water as a donor management system. Kindful was built for nonprofit fundraising, where Capsule is better for sales. Incentivized Helpful? AB April Berg Co-Founder & Customer Experience Director Chose Kindful (discontinued, now part of Bloomerang) We had all of these connected at one time. Kindful still is the best in customer service, and the ease of use making sure what comes in real-time is placed where needed. Eventbrite is just an older connection, so we didn't have real-time data and it also created multiple … Incentivized Helpful? SH Shaelina Holmes Director of Development and Marketing Chose Kindful (discontinued, now part of Bloomerang) We also looked at DonorPerfect and Salesforce, and both were too expensive for our budget. Kindful was user-friendly and affordable. Breeze CHMS is what we switched from because it didn't meet all of our reporting needs, although it's great for a church without those needs. … Incentivized Helpful? Verified User Anonymous Chose Kindful (discontinued, now part of Bloomerang) Overall, Kindful is a way better CRM System than DonorSnap in part because the system is user-friendly, keeps good track of donor's data, donations and pledges, and integrates really well with many different apps (which DonorSnap lacks). Also, Kindful has different button … Incentivized Helpful?	Virtuous CRM Verified User Anonymous Chose Virtuous CRM I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... … Incentivized Helpful?

Best Alternatives
	Kindful (discontinued, now part of Bloomerang)	Virtuous CRM
Small Businesses	Bonterra Network for Good Score 9.6 out of 10	Bonterra Network for Good Score 9.6 out of 10
Medium-sized Companies	Bloomerang CRM Score 8.1 out of 10	Bloomerang CRM Score 8.1 out of 10
Enterprises	Blackbaud Enterprise Fundraising CRM Score 7.6 out of 10	Blackbaud Enterprise Fundraising CRM Score 7.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Kindful (discontinued, now part of Bloomerang)	Virtuous CRM
Likelihood to Recommend	9.0 (0 ratings)	5.0 (0 ratings)
Usability	9.0 (0 ratings)	- (0 ratings)
Support Rating	9.8 (0 ratings)	- (0 ratings)

User Testimonials
	Kindful (discontinued, now part of Bloomerang)	Virtuous CRM
Likelihood to Recommend	If your primary goals are: the ability to accept online donations [best/easiest to use donation form I've seen], acknowledge donors, and keep constituent data in one location - and you're willing to look for integrated solutions for other specific uses based on your needs - Kindful is for you. Bonus: Pricing for Kindful makes it easy to find the budget for other integrated solutions... because even if it doesn't do it all - it is still really inexpensive for what it does accomplish. Incentivized Amanda Mulder Development Director Read full review	I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal. Incentivized Verified User Anonymous Read full review
Pros	Campaign pages are easy to set up and donor information is captured for use in managing these donors long term. Kindful syncs with a number of useful and applicable apps such as Eventbrite which reduces the amount of time we need to spend on administration. Incentivized Verified User Anonymous Read full review	User-friendly CRM. Knowledgable support staff. Allows for email marketing on a mass level. Incentivized Verified User Anonymous Read full review
Cons	Program Management - the system is still evolving which is great, but it currently does not fill every single program management and event management need that we have. Mail sync - Kindful no longer syncs with Gmail, which is a big issue with tracking emails and attaching those interactions to specific people. Incentivized Verified User Anonymous Read full review	Does not currently have action based/click based email marketing automation capabilities. Lacks integration with any other tools we/our nonprofits are using. Expensive, even just for the support they charge hourly. Incentivized Verified User Anonymous Read full review
Usability	From operations, support, and donor management, Kindful's UX and UI are top-notch. Incentivized Omar Rizvi Founder and CEO Read full review	No answers on this topic
Support Rating	I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support. Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Kindful is a one-stop-shop solution (whereas Salesforce and Dynamics require add-ons) Kindful is much more affordable than Virtuous, Salesforce, Microsoft when your team grows There are many more integrations available than with all competitors we evaluated Incentivized Toby J. Weiss Executive Director Read full review	I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities. Incentivized Verified User Anonymous Read full review
Return on Investment	Kindful's customer service team has saved us a lot of time and effort by being extremely helpful. I can't speak highly enough about the customer service they offer. We spend a lot of time cleaning our data base. I wish Kindful had a cleaner integration process. Incentivized Patrick Palmer Director Of Development Read full review	Better donor management. Better predictive analytics on donors and giving numbers. Increases were seen in overall revenue since joining with Virtuous. Incentivized Verified User Anonymous Read full review
ScreenShots	Kindful (discontinued, now part of Bloomerang) Screenshots	Virtuous CRM Screenshots