Kochava vs. Singular

Kochava is effective because it is integrated with networks and publishers, making it useful for compiling a quarterly report of the best sources of high-quality campaign data for the company's marketing department.
Kochava is a handy marketing tool for running mobile app campaigns and analyzing data.
Kochava assists employees in completing their demanding duties while also ensuring the security of business data.

Incentivized

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

• Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
• Attribution of channels basis last click, first click etc.
• Analytics, Insights, user CAC and LTV etc.

Incentivized

• Attribution
• Presenting cohort results
• Reporting

Incentivized

• Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.

Incentivized

• Can't connect pre and post install to all granularity levels.
• Creative reports aren't good enough.

Incentivized

Not user friendly, poor reporting.

Incentivized

They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

Incentivized

Singular (formerly Apsaler) team is beneficial and provides a quick resolution to all the issues. Not only the online team, but we have also had multiple interactions with the team face to face in the office. To have a better understanding of the platform, the team has helped us by providing training sessions, which included thru and thru the working of the platform.

Incentivized

It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.

Incentivized

As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).

Incentivized

• We have had issues with quality due to the poor reporting
• Lost several opportunities based on lack of visibility
• not user friendly dashboard, and therefore harder to use than other common platforms

Incentivized

• Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
• Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
• Reduced error rate (and therefore troubleshooting) of reporting.

Incentivized