Kognitiv vs. Olapic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kognitiv
Score 9.0 out of 10
N/A
Founded in 2008, Kognitiv enables collaborative commerce through its proprietary technology platform and performance model for global brands to build their own peer-to-peer trading networks. In June 2020, Kognitiv and Aimia’s Loyalty Solutions merged. The resulting platform boasts 200+ clients and partners in more than 50 markets globally. Kognitiv is headquartered in Kitchener, Canada, with team members in Canada (Waterloo, Mississauga, and Kitchener), Argentina (La Plata), Australia…N/A
Olapic
Score 6.0 out of 10
N/A
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
Pricing
KognitivOlapic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KognitivOlapic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
KognitivOlapic
Features
KognitivOlapic
Content Creation
Comparison of Content Creation features of Product A and Product B
Kognitiv
-
Ratings
Olapic
6.6
Ratings
20% below category average
Ideation00 Ratings6.30 Ratings
Approval workflows00 Ratings5.40 Ratings
Content collaboration00 Ratings7.10 Ratings
Content calendar00 Ratings7.00 Ratings
Network for content licensing/production00 Ratings7.40 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Kognitiv
-
Ratings
Olapic
6.7
Ratings
19% below category average
Content hub00 Ratings6.10 Ratings
Forms / Gated content00 Ratings6.10 Ratings
Embedded CTAs00 Ratings6.70 Ratings
Content distribution00 Ratings7.20 Ratings
Content promotion00 Ratings7.00 Ratings
Content automation00 Ratings7.40 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Kognitiv
-
Ratings
Olapic
6.3
Ratings
22% below category average
Audience profiling and targeting00 Ratings6.00 Ratings
Closed-loop tracking and reporting00 Ratings5.20 Ratings
Content performance analytics00 Ratings6.10 Ratings
Campaign optimization dashboard00 Ratings7.00 Ratings
Competitive analytics00 Ratings7.00 Ratings
User Ratings
KognitivOlapic
Likelihood to Recommend
-
(0 ratings)
5.6
(0 ratings)
User Testimonials
KognitivOlapic
Likelihood to Recommend
No answers on this topic
The concept of Olapic- being able to pull in user-generated content and use it in your marketing and website tools is very exciting; however, the software is not ideal for businesses who do not sell direct to consumers via e-comm.
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Pros
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  • Allows you to tag new content.
  • Keeps track of mentions and consent to repurpose content for a brand.
  • Provides insights and trends based on social performance.
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Cons
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  • So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work.
  • Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results.
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Alternatives Considered
No answers on this topic
We had not implemented Salesforce previously, so we went with Olapic due to cost and ease of use. We are implementing Salesforce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with Salesforce. We would like easier cooperation with Instagram since TapShop implementation can be rough in EU markets.
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Return on Investment
No answers on this topic
  • Increased engagement on website and app
  • Attribution to eCommerce revenue
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ScreenShots