Kumulos vs. Leanplum

[The] platform fits great with distributed teams. It has some really great features around workflow approval, where you can set authors and approvers for work and then track and audit trail the approval. It's a great fit for anyone looking for an enterprise solution to deliver automated personalization at scale. I think it's less well suited to small start-ups. The platform is easy to use, but there's a lot in it, some of which won't be that attractive to a simple app that's just starting out.

Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice

Incentivized

• Sending app notifications.
• Sending in-app messages.
• Segmenting your target audience.
• Delivering messages intelligently.
• Customer support.

Incentivized

• The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum.
• Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users.
• The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features.

Incentivized

• Would like to see more channels, not just push and in app, SMS for example

• Variable sync issues on client
• Client integration seems easy but it's not very intuitive
• Multiple issues on iOS integration and SDK issues
• Cost is quite high

Incentivized

Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.

Incentivized

Kumulos is just much easier to install, configure, and set up. Ongoing running costs are much much lower, especially because we don't need the constant support of a developer to complete day-to-day tasks. Other systems required a lot of technical support, not just in the setup but also in the ongoing operation.

I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the client's previous push notification service provider.

Incentivized

• 81% increase in customer retention
• 27% increase in daily active users
• Cost of the system is very low compared to tangible financial benefits it as delivered

• Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/

Incentivized