Albacross vs. Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Albacross
Score 6.1 out of 10
N/A
Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.N/A
Lead Forensics
Score 9.4 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
AlbacrossLead Forensics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AlbacrossLead Forensics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AlbacrossLead Forensics
Features
AlbacrossLead Forensics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Albacross
-
Ratings
Lead Forensics
8.0
Ratings
0% below category average
Lead Conversion Tracking00 Ratings7.90 Ratings
Bounce Rate Measurement00 Ratings7.70 Ratings
Device and Browser Reporting00 Ratings8.10 Ratings
Pageview Tracking00 Ratings8.50 Ratings
Event Tracking00 Ratings7.50 Ratings
Reporting in real-time00 Ratings8.20 Ratings
Referral Source Tracking00 Ratings8.40 Ratings
Customizable Dashboards00 Ratings8.00 Ratings
User Ratings
AlbacrossLead Forensics
Likelihood to Recommend
7.4
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Support Rating
8.0
(0 ratings)
8.1
(0 ratings)
User Testimonials
AlbacrossLead Forensics
Likelihood to Recommend
It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.
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When you have people coming to your website and you want to know which pages they look at, how long they are there, and when they leave. Also when you want to know their industry, their company, and what led them to your website. You can really get a customer profile.
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Pros
  • Weekly alert emails of new activity.
  • Company profile, address, and an email list of contacts of site visitors.
  • Detailed analysis of which pages were visited and how long. This is very insightful.
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  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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Cons
  • Could improve on pricing and make it affordable for the smaller companies.
  • Sometimes there is not much info on the company or the contact.
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  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Usability
No answers on this topic
Lead Forensics dashboard is fantastic. Lets me see what companies are hitting what parts of the website so I know what to offer them. Often times I’ll offer one thing, only to get told no. Then the client goes to the website and pokes around at other things we offer. Then they reach out to me asking about different services, or next time I reach out I can offer what they were looking at.
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Support Rating
They are in Sweden so getting a response back from them is slow and I think their team isn't that big.
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[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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Alternatives Considered
More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.
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I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
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Return on Investment
  • Increase leads.
  • Can slow site by a tiny bit cause of script code that you have to enable.
  • See what kind of people are visiting your site.
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  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.