Leanplum vs. Listrak

Leanplum

Leanplum

11 Reviews and Ratings

Listrak

Listrak

24 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Leanplum	Score 3.0 out of 10	N/A	Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.	N/A
Listrak	Score 9.3 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A

Pricing

Leanplum

Listrak

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Leanplum	Listrak
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Leanplum	Listrak
Considered Both Products	Leanplum Manjeet Singh Senior Manager - Engineering Chose Leanplum We evaluated Firebase for A/B experimentation but the kind of options provided by Leanplum were immense. Too many options for customization, defining user segments, variables, etc. Funnels and segment analysis on the tool Incentivized Helpful? Alec Dibble Founder Chose Leanplum I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the … Incentivized Helpful? Becky Jewell Laughton Director of Customer Happiness Chose Leanplum We saw other companies in our vertical having success with Leanplum for mobile delivery - since our app is mobile first it made sense. We do have campaigns running in other platforms like Intercom, and we keep both softwares operating in tandem. Intercom addresses our needs for … Incentivized Helpful? BORGET Sebastien Co-Founder and Chief Operations Officer Chose Leanplum We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions. Incentivized Helpful? Matthew Guimond Sr. Quality Assurance Analyst Chose Leanplum I was not a part of making the decision to use Leanplum over its competitors. Incentivized Helpful?	Listrak SH shari hoenig VP, ecommerce + marketing Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful? LG Lauren Gomez Director of Marketing Chose Listrak Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use. Incentivized Helpful? Verified User Anonymous Chose Listrak The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, … Incentivized Helpful? Sheryl Biesman Director of eCommerce Marketing Chose Listrak Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there. Incentivized Helpful? Steffany Winkelmann Email Marketing Analyst Chose Listrak The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Helpful? Jason Bean Web Content Manager Chose Listrak I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce … Incentivized Helpful? Verified User Anonymous Chose Listrak This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account. Incentivized Helpful? Taylor Patton Email Marketing Manager Chose Listrak Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists 2. Excellent deliverability rate for businesses that possess a large database. Incentivized Helpful? Mark Vogel Owner Chose Listrak Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions. Incentivized Helpful?

Best Alternatives
	Leanplum	Listrak
Small Businesses	OneSignal Score 8.0 out of 10	Mautic Score 9.0 out of 10
Medium-sized Companies	Flurry Analytics Score 9.0 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Flurry Analytics Score 9.0 out of 10	Iterable Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Leanplum	Listrak
Likelihood to Recommend	8.0 (0 ratings)	7.1 (0 ratings)

User Testimonials
	Leanplum	Listrak
Likelihood to Recommend	Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice Incentivized Becky Jewell Laughton Director of Customer Happiness Read full review	We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way. Incentivized Verified User Anonymous Read full review
Pros	The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum. Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users. The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features. Incentivized Matthew Guimond Sr. Quality Assurance Analyst Read full review	The conductor email builder is easy to use. They have improved their customer service team. Open to suggestions and will work collaboratively. Help build insights from campaigns and recommend improvements. Incentivized SH shari hoenig VP, ecommerce + marketing Read full review
Cons	Variable sync issues on client Client integration seems easy but it's not very intuitive Multiple issues on iOS integration and SDK issues Cost is quite high Incentivized Manjeet Singh Senior Manager - Engineering Read full review	Difficult and steep learning curve Email builder is complicated and not intuitive CONTRACTS ARE UNCLEAR Company will not honor cancellation requests made in a timely manner Verified User Anonymous Read full review
Alternatives Considered	I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the client's previous push notification service provider. Incentivized Alec Dibble Founder Read full review	The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Steffany Winkelmann Email Marketing Analyst Read full review
Return on Investment	Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/ Incentivized BORGET Sebastien Co-Founder and Chief Operations Officer Read full review	Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database. Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions. Incentivized Taylor Patton Email Marketing Manager Read full review
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