Chose Lengow
Lengow turned out to be much cheaper, for our current needs it was enough. However ChannelAdvisor is a valid alternative more complete and with more tools available.
Lengow vs. WordStream
Lengow vs. WordStream
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Lengow | N/A | Lengow is the feed and product listing management offering from the French company of the same name. | N/A | |
 WordStream | N/A | Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Lengow | WordStream | |
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| Considered Both Products |  Lengow |  WordStream  Mark Rueckert Sales Director Chose WordStream I've never used a system to help with my Google AdWords. This was the first system I had used. WordStream definitely takes the cake though, I have a hard time believing there could be a better system out there. I wouldn't even consider going to look for a new system. I am …  Joseph Lesho Team Lead, Digital Marketing Services Chose WordStream I prefer WordStream because it leaves the important decisions us. I've heard horror stories of companies that use fully-automated platforms that created HUGE messes for them. WordStream is also much easier to use than other similar platforms that I've used.  Erin Harris Owner Chose WordStream I haven't tried any other AdWords advisors similar to WordStream. Chose WordStream None. We hadn't really considered a software like WordStream to assist with our pay-per-click advertising campaigns until we were introduced to WordStream. Now, we have no reason to look anywhere else. It's been one of the best software investments that we've made over the last …  Kaitlin Berg Marketing Associate Chose WordStream None of the tools researched seem to match all that WordStream had to offer. Plus we got a great recommendation from peers!  Ben Rubenstein Marketing Manager, HMX Chose WordStream For our needs, WordStream was the most cost-effective AdWords management solution (as compared to Marin). Our real alternative was to continue using AdWords only; we felt that the added benefit of time-saving tools and personal consulting made the added management cost …  Dustin Hovey Sr. Strategist & SEM Manager Chose WordStream WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, …  Ali Bakhtiari Director Of Operations Chose WordStream There is no magic solution; you either want to save the management fees which means you need to learn and spend many hours of managing your AdWords or just hire the right people to do it for you. If we had spent a few dollars more to hire a professional I think we would have …  Jason Bateman General Manager Chose WordStream Both Hubspot and Salesforce are not exactly related to what WordSteam does - but very useful for our business.  Brett Doucette, ABC, MBA Digital Strategist/Manager Chose WordStream I do not know of any competitor platforms that compares directly to what Wordstream does.  Michael Phelps Account Manager Chose WordStream Unfortunately the agency I am with used other products like this for social media management. I have little perspective or insights to provide in regards to this.  Amber Stanley-Kruth SEO/SEM Specialist Chose WordStream Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform  Daniel Keogh Senior Account Manager Chose WordStream First one that I used. |
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| Lengow | WordStream | |
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| Small Businesses | WordStream Score 6.9 out of 10 |  Serpstat Score 9.0 out of 10 |
| Medium-sized Companies | WordStream Score 6.9 out of 10 |  LocaliQ Score 9.0 out of 10 |
| Enterprises |  Adobe Advertising Cloud Score 8.6 out of 10 | Adobe Advertising Cloud Score 8.6 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Lengow | WordStream | |
|---|---|---|
| Likelihood to Recommend | 7.0 (0 ratings) | 9.1 (0 ratings) |
| Likelihood to Renew | - (0 ratings) | 9.0 (0 ratings) |
| Support Rating | - (0 ratings) | 9.6 (0 ratings) |
| Lengow | WordStream | |
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| Likelihood to Recommend |
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Kaitlin Berg Marketing Associate |
| Pros |
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Dustin Hovey Sr. Strategist & SEM Manager |
| Cons |
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 Chantel Soumis CEO & Creative Director |
| Likelihood to Renew | No answers on this topic |
Daniel Keogh Senior Account Manager |
| Support Rating | No answers on this topic |
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| Alternatives Considered |
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Mark Rueckert Sales Director |
| Return on Investment |
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Ben Rubenstein Marketing Manager, HMX |
| ScreenShots |