| Product | Rating | Most Used By | Product Summary | Starting Price |
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 LinkedIn Marketing Solutions | Score9 out of 10 | N/A | LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The… | N/A |
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| Considered Both Products | Chose LinkedIn Marketing Solutions There is no cost to create a business account and get access to the Campaign Manager platform, so from a price perspective, this is a competitive advantage for LinkedIn Marketing Solutions compared to other platforms like Bombora or Terminus, which have technology licenses … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions LinkedIn ads CPC is typically higher than Facebook ads and can be higher than Google Ads depending on who you are targeting. I've found IT and CEOs to be the most expensive targets on LinkedIn. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions Google Ads and Facebook are too general, while LinkedIn Marketing Solutions lets us target specific profiles. With the other two you're never sure if the people that are going to see your ads are the appropriate ones, since they have no way fo knowing where they work or what … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose LinkedIn Marketing Solutions LinkedIn offered a different way to market and that was through direct messaging on the platform. Those direct messages result in a push notification and an email (depending on the user's settings), so we knew that was a more creative and attention-getting spend. It made more … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions Audience type (professional) - LinkedIn has worked great for SaaS offerings while other social media advertising platforms seem better suited for product offers. Lead volume - other platforms tend to produce more form submissions Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions When trying to reach professionals while maintaining a self-serve ad set up process and minimizing costs, LinkedIn can't be beat. We consistently see lower CPMs and CPAs for LI ads compared to going to independent professional sites for native advertising. Also, when driving … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions LinkedIn is definitely more expensive if you are doing video or image ad formats, unless you're in an extremely competitive industry for search ads on Google. However, Google has nowhere near the capabilities for audience targeting if you are selling business-to-business. They … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions LinkedIn made it easier because it allows peer to peer connection, which means that you will always have someone new to contact, someone new to reach and someone new to offer your product or service. In our case, which is recruitment, it is far different from Google that … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions We chose to use LinkedIn Marketing Solutions as an additional channel to Google Ads (formerly AdWords). Comparatively, Google Ads gives you better reporting features and much lower PPC costs. The tradeoff is user segmentation -- Google lets you pick by general demographics, … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions While both Facebook & Twitter marketing platforms have a much lower CPL, the targeting criteria makes it difficult for B2B companies (as people don't generally put professional information on these platforms). We generated very few leads on these platforms, and do not devote … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions LinkedIn has been our top performing social channel. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions LinkedIn Marketing Solutions provides targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms. However, for awareness marketing and lead generation - LinkedIn Marketing Solutions offers great ways to … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose LinkedIn Marketing Solutions LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | |
| Would buy again | |
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| Delivers good value for the price | |
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| Happy with the feature set | |
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| Lived up to sales and marketing promises | |
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| Implementation went as expected | |
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| LinkedIn Marketing Solutions | |
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| Likelihood to Recommend | 9.9 |
| Usability | 10.0 |
| Support Rating | 8.6 |
