LinkedIn Sales Navigator for Gmail vs. Synthio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Sales Navigator for Gmail
Score 8.9 out of 10
N/A
LinkedIn Sales Navigator for Gmail (formerly Rapportive) is a free Chrome Extension that shows an email recipient's LinkedIn details within the user's Gmail inbox, and allows users to jump to the contact's LinkedIn profile. Rapportive was acquired by LinkedIn in 2012. In November 2017, LinkedIn released a new version of Rapportive called Sales Navigator Lite for Gmail, which makes some features of LinkedIn Sales Navigator accessible from within user's email inbox. A subscription toN/A
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
Pricing
LinkedIn Sales Navigator for GmailSynthio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Sales Navigator for GmailSynthio
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LinkedIn Sales Navigator for GmailSynthio
Features
LinkedIn Sales Navigator for GmailSynthio
Prospecting
Comparison of Prospecting features of Product A and Product B
LinkedIn Sales Navigator for Gmail
8.3
Ratings
7% above category average
Synthio
9.7
Ratings
23% above category average
Advanced search9.00 Ratings10.00 Ratings
Identification of new leads7.50 Ratings10.00 Ratings
List quality9.00 Ratings9.00 Ratings
List upload/download8.00 Ratings10.00 Ratings
Ideal customer targeting8.50 Ratings9.00 Ratings
Load time/data access8.00 Ratings10.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LinkedIn Sales Navigator for Gmail
9.0
Ratings
15% above category average
Synthio
9.3
Ratings
18% above category average
Contact information8.00 Ratings9.00 Ratings
Company information9.00 Ratings9.00 Ratings
Industry information10.00 Ratings10.00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LinkedIn Sales Navigator for Gmail
6.9
Ratings
7% below category average
Synthio
9.4
Ratings
24% above category average
Lead qualification process8.00 Ratings00 Ratings
Smart lists and recommendations8.00 Ratings00 Ratings
Salesforce integration5.50 Ratings10.00 Ratings
Company/business profiles7.50 Ratings9.00 Ratings
Alerts and reminders8.00 Ratings00 Ratings
Data hygiene4.00 Ratings9.00 Ratings
Automatic data refresh7.50 Ratings10.00 Ratings
Tags7.00 Ratings00 Ratings
Filters and segmentation6.50 Ratings9.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LinkedIn Sales Navigator for Gmail
7.5
Ratings
1% above category average
Synthio
9.0
Ratings
19% above category average
Sales email templates8.00 Ratings00 Ratings
Append emails to records7.00 Ratings9.00 Ratings
User Ratings
LinkedIn Sales Navigator for GmailSynthio
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.5
(0 ratings)
-
(0 ratings)
User Testimonials
LinkedIn Sales Navigator for GmailSynthio
Likelihood to Recommend
This product allows seamless integration between Gmail and LinkedIn Sales Navigator and imports data directly into our sales intel system. It is valuable to help map relationships and create timely sales pushes for key accounts. It would be valuable to have more robust integration with CRM systems like Salesforce and more reliable and robust contact information as well.
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Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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Pros
  • Has many filter capabilities for me to find exactly who I am looking for.
  • Integrates with other prospecting tools to create a well rounded with the information it can collect.
  • Integrates with SFDC- automatically uploads them as leads.
  • Integrates with Salesloft for me to easily start the cadence.
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  • Allows segmenting ideal customers by different categories, achieving a wide list of companies that meet the ideal customer requirements that we set. This list is provided automatically by the system.
  • The software also gives us valuable information about the profile of the companies to know them better when we approach them with a sales proposal; such as their objectives, key contacts, and more.
  • It has integrations for CRM such as Salesforce and automation for marketing campaigns such as Hubspot marketing hub and Oracle cx marketing.
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Cons
  • Sometimes it tells me I need to log into my LinkedIn profile when I've already logged in. It's weird. It seems to be when the email address is not found. Instead of just saying the email is not found, it tells me I need to log in. Just something I've noticed.
  • Sometimes I get this weird thing where I go to compose an email and instead of having it open all the way to the right, it opens all the way to my left. I'm pretty sure Rapportive is what's causing it. It doesn't happen very often but sometimes I see that.
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  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Likelihood to Renew
Rapportive is simple and great at what it does. Plus I anticipate they'll probably add more features in the future.
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No answers on this topic
Usability
The user interface is very user-friendly and easy to navigate. The workflow is an easy thing to incorporate into your day-to-day as a sales person. It’s very rare that I come across a glitch or website slowness. The collaborative Aspect is also a plus when I am working with others on my sales team
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No answers on this topic
Support Rating
I have never used Their support
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No answers on this topic
Alternatives Considered
LinkedIn Sales Navigator continues to be a key part of our marketing strategy. We use it to manage our lead pipeline, connect with new potential customers and manage our existing clients. We started using Sales Navigator because our sales reps weren't as connected as they should be on LinkedIn. The product allows our reps to be more connected, and we're finding more opportunities by being more connected.
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I feel similar about all of these list building/append services. There are good and bad aspects.
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Return on Investment
  • Really lets me leverage my entire business network
  • Empowers me to see the prospect's whole picture (who they know, where they went, what they do) and take advantage of that opening
  • We have no other system like it, so it's irreplaceable for us
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  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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ScreenShots