TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Listrak

    Score9.3 out of 10
    N/AListrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A

    Mailigen

    Score7.1 out of 10
    N/AMailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.

    $10

    per month

    Pricing
    ListrakMailigen
    Editions & Modules
    No answers on this topic
    Mailigen
    $10.00
    per month
    Offerings
    Pricing Offerings
    ListrakMailigen
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ListrakMailigen
    Considered Both Products
    Listrak
    Chose Listrak
    Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
    1. Superior control over your Database & Lists
    2. Excellent deliverability rate for businesses that possess a large database.
    Incentivized
    Mailigen
    Chose Mailigen
    Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    ListrakMailigen
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Listrak and Mailigen
    Feature
    Listrak
    -
    Ratings
    Mailigen
    7.4
    1 Ratings
    WYSIWYG email editor00 Ratings8.01 Ratings
    Dynamic content00 Ratings8.01 Ratings
    Ability to test dynamic content00 Ratings7.01 Ratings
    A/B testing00 Ratings6.01 Ratings
    Mobile optimization00 Ratings8.01 Ratings
    Email deliverability reporting00 Ratings9.01 Ratings
    List management00 Ratings3.01 Ratings
    Triggered drip sequences00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Listrak and Mailigen
    Feature
    Listrak
    -
    Ratings
    Mailigen
    3.0
    1 Ratings
    Dashboards00 Ratings3.01 Ratings
    Standard reports00 Ratings4.01 Ratings
    Custom reports00 Ratings2.01 Ratings
    User Ratings
    ListrakMailigen
    Likelihood to Recommend
    7.1
    (10 ratings)
    8.0
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (6 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)