Listrak vs. Mapp Intelligence, powered by Webtrekk

Listrak

Mapp Intelligence, powered by Webtrekk

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Listrak	Score 9.3 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A
Mapp Intelligence, powered by Webtrekk	Score 10.0 out of 10	N/A	Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…	N/A

Pricing

Listrak

Mapp Intelligence, powered by Webtrekk

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Listrak	Mapp Intelligence, powered by Webtrekk
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.

More Pricing Information

Community Pulse
	Listrak	Mapp Intelligence, powered by Webtrekk
Considered Both Products	Listrak SH shari hoenig VP, ecommerce + marketing Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful? LG Lauren Gomez Director of Marketing Chose Listrak Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use. Incentivized Helpful? Verified User Anonymous Chose Listrak The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, … Incentivized Helpful? Sheryl Biesman Director of eCommerce Marketing Chose Listrak Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there. Incentivized Helpful? Steffany Winkelmann Email Marketing Analyst Chose Listrak The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Helpful? Jason Bean Web Content Manager Chose Listrak I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce … Incentivized Helpful? Verified User Anonymous Chose Listrak This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account. Incentivized Helpful? Taylor Patton Email Marketing Manager Chose Listrak Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists 2. Excellent deliverability rate for businesses that possess a large database. Incentivized Helpful? Mark Vogel Owner Chose Listrak Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions. Incentivized Helpful?	Mapp Intelligence, powered by Webtrekk Rayk Richter Consultant Digital Intelligence Chose Mapp Intelligence, powered by Webtrekk Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe. Incentivized Helpful?

Best Alternatives
	Listrak	Mapp Intelligence, powered by Webtrekk
Small Businesses	Mautic Score 9.0 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Enterprises	Iterable Score 8.8 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Listrak	Mapp Intelligence, powered by Webtrekk
Likelihood to Recommend	7.1 (0 ratings)	10.0 (0 ratings)
Support Rating	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	Listrak	Mapp Intelligence, powered by Webtrekk
Likelihood to Recommend	We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way. Incentivized Verified User Anonymous Read full review	Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool. It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform. Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool. Incentivized Rayk Richter Consultant Digital Intelligence Read full review
Pros	The conductor email builder is easy to use. They have improved their customer service team. Open to suggestions and will work collaboratively. Help build insights from campaigns and recommend improvements. Incentivized SH shari hoenig VP, ecommerce + marketing Read full review	Good visualization in reports for marketing and c-level. Part of the big picture Mapp Suite (Engage Intelligence Aquire). Integrated tag management. No sampled data. It is possible to combine 90% variables and metrics. Incentivized Rayk Richter Consultant Digital Intelligence Read full review
Cons	Difficult and steep learning curve Email builder is complicated and not intuitive CONTRACTS ARE UNCLEAR Company will not honor cancellation requests made in a timely manner Verified User Anonymous Read full review	Webtrekk (Mapp Intelligence) should invest to go real time or near real time. Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools. Webtrekk should build better click-path-analysis and journeys. Incentivized Rayk Richter Consultant Digital Intelligence Read full review
Support Rating	No answers on this topic	We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support. Incentivized Rayk Richter Consultant Digital Intelligence Read full review
Alternatives Considered	The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Steffany Winkelmann Email Marketing Analyst Read full review	Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe. Incentivized Rayk Richter Consultant Digital Intelligence Read full review
Return on Investment	Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database. Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions. Incentivized Taylor Patton Email Marketing Manager Read full review	Get insights into your web data. Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases). 1 tool for over 20 apps and 100 websites. Incentivized Rayk Richter Consultant Digital Intelligence Read full review
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