TrustRadius

Listrak vs. MindFire Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
MindFire Studio
Score 6.5 out of 10
N/A
MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.N/A
Pricing
ListrakMindFire Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ListrakMindFire Studio
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ListrakMindFire Studio
Considered Both Products
Listrak
SH
shari hoenig
VP, ecommerce + marketing
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
LG
Lauren Gomez
Director of Marketing
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Verified User
Anonymous
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Sheryl Biesman | TrustRadius Reviewer
Sheryl Biesman
Director of eCommerce Marketing
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Verified User
Anonymous
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
MindFire Studio
Verified User
Anonymous
Chose MindFire Studio
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Features
ListrakMindFire Studio
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Listrak
-
Ratings
MindFire Studio
4.0
Ratings
62% below category average
WYSIWYG email editor00 Ratings2.00 Ratings
Ability to test dynamic content00 Ratings3.00 Ratings
Landing pages00 Ratings4.00 Ratings
List management00 Ratings5.00 Ratings
Triggered drip sequences00 Ratings6.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Listrak
-
Ratings
MindFire Studio
5.3
Ratings
38% below category average
Lead nurturing automation00 Ratings5.00 Ratings
Lead scoring and grading00 Ratings6.00 Ratings
Data quality management00 Ratings5.00 Ratings
Automated sales alerts and tasks00 Ratings5.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Listrak
-
Ratings
MindFire Studio
5.0
Ratings
39% below category average
Calendaring00 Ratings6.00 Ratings
Event/webinar marketing00 Ratings4.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Listrak
-
Ratings
MindFire Studio
4.0
Ratings
61% below category average
Social sharing and campaigns00 Ratings4.00 Ratings
Social profile integration00 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
MindFire Studio
6.0
Ratings
20% below category average
Dashboards00 Ratings6.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Listrak
-
Ratings
MindFire Studio
4.3
Ratings
54% below category average
API00 Ratings4.00 Ratings
Role-based workflow & approvals00 Ratings5.00 Ratings
Customizability00 Ratings4.00 Ratings
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ListrakMindFire Studio
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User Ratings
ListrakMindFire Studio
Likelihood to Recommend
7.1
(0 ratings)
5.0
(0 ratings)
User Testimonials
ListrakMindFire Studio
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Verified User
Anonymous
Read full review
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Verified User
Anonymous
Read full review
Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
SH
shari hoenig
VP, ecommerce + marketing
Read full review
  • Mindfire provides a direct correlation to a print piece.
Verified User
Anonymous
Read full review
Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
Verified User
Anonymous
Read full review
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Verified User
Anonymous
Read full review
Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Read full review
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Verified User
Anonymous
Read full review
Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Read full review
  • It has been a neutral experience
Verified User
Anonymous
Read full review
ScreenShots