Listrak vs. SALESmanago

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
SALESmanago
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior…
$499
per month
Pricing
ListrakSALESmanago
Editions & Modules
No answers on this topic
Essential
$499
per month
Professional
$1,999
per month
Enterprise
$4,000
per month
Offerings
Pricing Offerings
ListrakSALESmanago
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
ListrakSALESmanago
Considered Both Products
Listrak
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
SALESmanago
Chose SALESmanago
Better contact with the supplier, great support during implementation, more intuitive tool
Chose SALESmanago
SALESmanago is the most extensive tool among those that I have used so far. The customer service is also one of the best.
Chose SALESmanago
If we are talking about ecommerce I think SALESmanago wins for the variety of tools he has. Hubspot clearly is better than SALESmanago on CRM and reporting are area but it doesn't have the same variety of tools such as RFM, Website recommendations, social proofs and so on. The …
Chose SALESmanago
Freshmail has fewer features. It helps in managing emails, but they are not as extensive as SALESmanago. In SALESmanago, the analytics are more accurate and show more information. I can also set up automatic email cycles.
Chose SALESmanago
I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.
Chose SALESmanago
In my opinion, SALESmanago is a system that gathers plenty of important tools in one ecosystem and it does it mostly smoothly.
All the tools on SALESmanago seem to be well connected between each other.
This system was chosen by my predecessors and specific details about decision …
Chose SALESmanago
We use SALESmanago [CDP & Marketing Automation] because we want to ease efforts in inbound marketing and multichannel marketing automation. Tool is user friendly UX.
Chose SALESmanago
SALESmanago competes well on functionality with other offerings and we agreed to work with them because they were very aggressive in the beginning, but every customer we sent their way was turned off by the sales personnel.
Chose SALESmanago
Salesmanago is more affordable and has better behavior analytics when compared with others.
Chose SALESmanago
I highly recommend SALESmanago because it simplifies and automates the work for any business. Unlike many other alternatives on the market, it really is a solution capable of delivering the promised results.
Chose SALESmanago
Much more features for much less price. Much better dynamic content.
Features
ListrakSALESmanago
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Listrak
-
Ratings
SALESmanago
8.2
Ratings
8% above category average
WYSIWYG email editor00 Ratings9.90 Ratings
Dynamic content00 Ratings9.00 Ratings
Ability to test dynamic content00 Ratings8.00 Ratings
Landing pages00 Ratings5.00 Ratings
A/B testing00 Ratings7.10 Ratings
Mobile optimization00 Ratings8.00 Ratings
Email deliverability reporting00 Ratings8.00 Ratings
List management00 Ratings8.90 Ratings
Triggered drip sequences00 Ratings9.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Listrak
-
Ratings
SALESmanago
8.2
Ratings
5% above category average
Lead nurturing automation00 Ratings9.00 Ratings
Lead scoring and grading00 Ratings8.00 Ratings
Data quality management00 Ratings8.90 Ratings
Automated sales alerts and tasks00 Ratings7.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Listrak
-
Ratings
SALESmanago
4.2
Ratings
55% below category average
Calendaring00 Ratings6.10 Ratings
Event/webinar marketing00 Ratings2.30 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Listrak
-
Ratings
SALESmanago
2.2
Ratings
109% below category average
Social sharing and campaigns00 Ratings2.20 Ratings
Social profile integration00 Ratings2.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
SALESmanago
7.3
Ratings
0% below category average
Dashboards00 Ratings8.00 Ratings
Standard reports00 Ratings7.90 Ratings
Custom reports00 Ratings6.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Listrak
-
Ratings
SALESmanago
7.0
Ratings
6% below category average
API00 Ratings9.90 Ratings
Role-based workflow & approvals00 Ratings8.00 Ratings
Customizability00 Ratings8.00 Ratings
Integration with Salesforce.com00 Ratings2.00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.00 Ratings
Integration with SugarCRM00 Ratings7.00 Ratings
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User Ratings
ListrakSALESmanago
Likelihood to Recommend
7.1
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
8.1
(0 ratings)
User Testimonials
ListrakSALESmanago
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Read full review
I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.
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Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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  • The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
  • Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
  • Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
  • 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.
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Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
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Usability
No answers on this topic
SALESmanago is a pretty big tool (with lots of features), but if you know the principles - everything is easy to find, and easy to understand. Of course there are some settings or funcionalities which needs to be updated but still using SALESmanago is totaly different experience than 5-6 years ago (in a good way)
Read full review
Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Read full review
If we are talking about ecommerce I think SALESmanago wins for the variety of tools he has. Hubspot clearly is better than SALESmanago on CRM and reporting are area but it doesn't have the same variety of tools such as RFM, Website recommendations, social proofs and so on. The other platforms do other jobs than SM and they don't have a CDP.
Read full review
Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Read full review
  • The automated system has improved advertising campaigns.
  • We noticed an increase in customer activity.
  • We received valuable data about your users.
Read full review
ScreenShots

SALESmanago Screenshots

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