TrustRadius

Listrak vs. SimplyCast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
SimplyCast
Score 10.0 out of 10
N/A
SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.
$4.95
per month
Pricing
ListrakSimplyCast
Editions & Modules
No answers on this topic
SimplyCast
$4.95
per month
Offerings
Pricing Offerings
ListrakSimplyCast
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ListrakSimplyCast
Considered Both Products
Listrak
SH
shari hoenig
VP, ecommerce + marketing
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
LG
Lauren Gomez
Director of Marketing
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Verified User
Anonymous
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Sheryl Biesman | TrustRadius Reviewer
Sheryl Biesman
Director of eCommerce Marketing
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Verified User
Anonymous
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
SimplyCast
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Chose SimplyCast
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails.
Features
ListrakSimplyCast
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Listrak
-
Ratings
SimplyCast
6.3
Ratings
18% below category average
WYSIWYG email editor00 Ratings7.00 Ratings
Dynamic content00 Ratings6.00 Ratings
Ability to test dynamic content00 Ratings7.00 Ratings
A/B testing00 Ratings6.00 Ratings
Mobile optimization00 Ratings7.00 Ratings
Email deliverability reporting00 Ratings6.00 Ratings
List management00 Ratings5.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
SimplyCast
8.0
Ratings
9% above category average
Dashboards00 Ratings9.00 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings7.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Listrak
-
Ratings
SimplyCast
7.0
Ratings
6% below category average
API00 Ratings7.00 Ratings
Role-based workflow & approvals00 Ratings7.00 Ratings
Customizability00 Ratings6.00 Ratings
Integration with Salesforce.com00 Ratings7.00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.00 Ratings
Integration with SugarCRM00 Ratings7.00 Ratings
Best Alternatives
ListrakSimplyCast
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ListrakSimplyCast
Likelihood to Recommend
7.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
ListrakSimplyCast
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
SH
shari hoenig
VP, ecommerce + marketing
Read full review
  • Email tracking
  • Easy to use
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Read full review
Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
Verified User
Anonymous
Read full review
  • Templates need updating
  • Uploading list is a bit tedious
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Read full review
Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Read full review
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Read full review
Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Read full review
  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Read full review
ScreenShots