Listrak vs. Sitecore Send

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Sitecore Send
Score 10.0 out of 10
N/A
Sitecore Send, formerly Moosend, is an email marketing platform featuring drag and drop editor and templates for newsletters, automated workflow, mailing list management with custom fields and advanced segmentation, and personalized content.
$10
Per Subscriber
Pricing
ListrakSitecore Send
Editions & Modules
No answers on this topic
Starting Price
$10.00
Per Subscriber
Maximum Price
$760.00
Per Subscriber
Offerings
Pricing Offerings
ListrakSitecore Send
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ListrakSitecore Send
Features
ListrakSitecore Send
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Listrak
-
Ratings
Sitecore Send
8.6
Ratings
8% above category average
WYSIWYG email editor00 Ratings8.90 Ratings
Dynamic content00 Ratings8.40 Ratings
Ability to test dynamic content00 Ratings8.20 Ratings
Landing pages00 Ratings8.90 Ratings
A/B testing00 Ratings8.50 Ratings
Mobile optimization00 Ratings8.60 Ratings
Email deliverability reporting00 Ratings8.80 Ratings
List management00 Ratings9.00 Ratings
Triggered drip sequences00 Ratings8.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
Sitecore Send
9.0
Ratings
16% above category average
Dashboards00 Ratings8.90 Ratings
Standard reports00 Ratings8.80 Ratings
Custom reports00 Ratings9.30 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Listrak
-
Ratings
Sitecore Send
8.9
Ratings
11% above category average
URL Validation00 Ratings8.80 Ratings
Link Tracking00 Ratings9.30 Ratings
Image Validation00 Ratings8.80 Ratings
Inbox Display00 Ratings8.70 Ratings
Email Accessibility Tools00 Ratings8.60 Ratings
Spelling and Grammar Check00 Ratings8.90 Ratings
Spam Testing00 Ratings8.90 Ratings
Email Previews00 Ratings9.10 Ratings
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User Ratings
ListrakSitecore Send
Likelihood to Recommend
7.1
(0 ratings)
8.8
(0 ratings)
User Testimonials
ListrakSitecore Send
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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Moosend has industry-leading features and budget friendly plans suitable for budget-minded businesses. It enables businesses to execute marketing campaigns successfully and has robust workflow automation. I recommend their Pro plan to any marketing professional out there because of how it helps to strategically handle all marketing needs by boosting the level of automation.
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Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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  • Moosend is the best application to trace the business development and to create ideas through email marketing
  • This tool is helpful in the atomization of developments on a certain level
  • It promotes business opportunities in the market with innovation and ideas
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Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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  • If you have more than 1000 subscribers you will be required to upgrade to the Pro plan.
  • Free plan users have limited customer support.
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Usability
No answers on this topic
Pretty straight forward but it takes sometime to get used to. Not exactly like WordPress or other open source cms but it gets the job done
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Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
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I have used Maropost for quite some time but I found Moosend a powerful application for marketing projects. We just make the project and invite our team; the remaining work is handled by this application. It never let us down in making strong plans for promotions and providing the communication among the customers and company. Nothing can beat this application in making work flow, and we admit its strategies to make the company marketing strong and in the pipeline are also in consideration to put forward for implementation.
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Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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  • Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend.
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ScreenShots