TrustRadius

Listrak vs. SMS.to

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
SMS.to
Score 9.9 out of 10
N/A
SMS.to is a bulk SMS marketing tool, available via an API that enables developers to add bulk SMS features to Viper, or Whatsapp, etc.
$0.14
price per sms
Pricing
ListrakSMS.to
Editions & Modules
No answers on this topic
Outbound SMS
$0.14
price per sms
Inbound
free
Outbound Viber or WhatsApp
Contact Sales
Offerings
Pricing Offerings
ListrakSMS.to
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ListrakSMS.to
Considered Both Products
Listrak
SH
shari hoenig
VP, ecommerce + marketing
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
LG
Lauren Gomez
Director of Marketing
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Verified User
Anonymous
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Sheryl Biesman | TrustRadius Reviewer
Sheryl Biesman
Director of eCommerce Marketing
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Verified User
Anonymous
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
SMS.to
Nigel Runesu | TrustRadius Reviewer
Nigel Runesu
Freelance Digital Marketing Consultant
Chose SMS.to
There was no real reason I picked SMS.to over the other options, I just liked how the interface on SMS.to looked and I was really impressed by the fact that my account manager contacted me via phone call within 24 hours of creating an account to offer me assistance with setups …
Ramón Carmona Medina | TrustRadius Reviewer
Ramón Carmona Medina
Co-Founder and CMO
Chose SMS.to
I already pointed out this but basically we decided to go with SMS.to because 2 reasons:
1. It can be paid with paypal (first reason) we have some bad experience with other products because payment gateways may suddenly block your cards and you're unable to pay even if you want …
Best Alternatives
ListrakSMS.to
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The Trade Desk
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
ListrakSMS.to
Likelihood to Recommend
7.1
(0 ratings)
9.9
(0 ratings)
User Testimonials
ListrakSMS.to
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Verified User
Anonymous
Read full review
SMS.to is a must-have tool for employee engagement and communication. It also serves as a great marketing software.
NB
Nathan Brooke
Digital Marketing Manager
Read full review
Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
SH
shari hoenig
VP, ecommerce + marketing
Read full review
  • Outbound Messages
  • Inbound Messages
  • SMS API
Nigel Runesu | TrustRadius Reviewer
Nigel Runesu
Freelance Digital Marketing Consultant
Read full review
Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
Verified User
Anonymous
Read full review
  • For some reason once the campaign is sent it doesn't start to send SMS right away it may take 30min to a couple of hours. It doesn't matter is your campaign is not urgent or emergency.
  • You have to upload your contact list for the specific campaign It seems that you can't just copy and paste the numbers for quick campaigns.
  • Even if the UX is undertandable, there is room for improvement.
Ramón Carmona Medina | TrustRadius Reviewer
Ramón Carmona Medina
Co-Founder and CMO
Read full review
Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Read full review
I already pointed out this but basically we decided to go with SMS.to because 2 reasons:
1. It can be paid with paypal (first reason) we have some bad experience with other products because payment gateways may suddenly block your cards and you're unable to pay even if you want to use the service so when we saw that SMS.to has Paypal payment we just decided to go for this option.
2. You pay per message and not per contact this is ideal other platforms will ask you a monthly fee for marketing features that you're not looking plus paying per SMS or per contact we were just looking a straight forward software in order to send SMS campaigns.
Ramón Carmona Medina | TrustRadius Reviewer
Ramón Carmona Medina
Co-Founder and CMO
Read full review
Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Read full review
  • Easy communication.
  • Better engagements thanks to fast delivery of messages.
  • It's a great marketing software.
LS
Lianet Silvester
Customer Support Specialist
Read full review
ScreenShots