Listrak vs. Twilio Zipwhip (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Twilio Zipwhip (discontinued)
Score 8.1 out of 10
N/A
Zipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued.
$19
per month
Pricing
ListrakTwilio Zipwhip (discontinued)
Editions & Modules
No answers on this topic
Starter
$19.00
per month
Unlimited
$49.00
per month
Premium
$99.00
per month
Commercial
Contact sales team
Offerings
Pricing Offerings
ListrakTwilio Zipwhip (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ListrakTwilio Zipwhip (discontinued)
Considered Both Products
Listrak
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
Twilio Zipwhip (discontinued)
Chose Twilio Zipwhip (discontinued)
I have not evaluated any other company I switched to Textellent The best option around
Chose Twilio Zipwhip (discontinued)
MyCase previously didn't have texting (it does now). When we chose Zipwhip, there was nothing out there at the time that compared to it. We selected Zipwhip because it was a low-cost and easy-to-use add-on to our tech stack that allowed us to communicate quickly with people, …
Chose Twilio Zipwhip (discontinued)
We used DYL prior to getting Zipwhip but DYL is more expensive and is not integrated with our CRM.
Chose Twilio Zipwhip (discontinued)
While we still use Dialpad for calls since Zipwhip does not support calls, Dialpad gave us far less visibility into employee communications. We were always spending a lot of time discussing something that an employee said to another user without having the full context of the …
Chose Twilio Zipwhip (discontinued)
Zipwhip is just a little bit more user-friendly than AliveChat because it allows you to text people on more scale. AliveChat has a great website chat function, but its texting platform is a little more clunky than Zipwhip. Zipwhip is a little more expensive but definitely the …
Chose Twilio Zipwhip (discontinued)
We hadn't really looked at other services before choosing Zipwhip as there were not a lot of test-to-landline companies when we began looking. The price was right and the customer service was amazing. It was easy to learn the software and to onboard our entire team. When we …
Chose Twilio Zipwhip (discontinued)
We mainly use EZ Texting to bulk text when needed and we use Dialpad for our 1 on 1 communications via text now. Our voice is through Dialpad so it is a lot more efficient for agents to be in one place for all manners of communication. EZ Texting allows us to bulk text where …
Chose Twilio Zipwhip (discontinued)
None. I wasn't involved in the decision making, however, I like all the options Zipwhip has to offer.
Chose Twilio Zipwhip (discontinued)
Enabling the business number is a key feature for us. Also, their pricing is all inclusive which is super helpful and a lot easier when it is not per text pricing model for our kind of business and reselling.
Best Alternatives
ListrakTwilio Zipwhip (discontinued)
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.8 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ListrakTwilio Zipwhip (discontinued)
Likelihood to Recommend
7.1
(0 ratings)
4.5
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
1.4
(0 ratings)
User Testimonials
ListrakTwilio Zipwhip (discontinued)
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Read full review
Zipwhip is well suited for brief communication at scale. Our Fan services reps after close to 1,000 accounts, and this allows them to get out quick messages at scale. It is less appropriate for longer messages where email or a phone call is the better route to reach out.
Read full review
Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
Read full review
  • Scheduled texts - when scheduling an appointment, we schedule a text to be sent prior to this appointment
  • Automations - we can set up auto texts and responses
Read full review
Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
Read full review
  • I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
  • The ability to send video through this program would significantly enhance its functionality for us.
Read full review
Usability
No answers on this topic
It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
Read full review
Support Rating
No answers on this topic
Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.
Read full review
Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Read full review
We hadn't really looked at other services before choosing Zipwhip as there were not a lot of test-to-landline companies when we began looking. The price was right and the customer service was amazing. It was easy to learn the software and to onboard our entire team. When we began letting our customers know about the new texting capability we had, they were curious about it and grew to love it. Because we're able to link it with their trip, they not only can receive status updates but also a link to our GPS, so they can see where their chauffeur and vehicle are in real-time, along with a photo of the chauffeur and the vehicle. This function is perhaps our corporate clients' most favorite feature as they don't have to call to see where the vehicle for their VIP is; they can watch it in real-time. For group work, Zipwhip lets us send the program manager customized updates for all of their booked trips. This is such a time saver in so many ways. Time is money and for a small business, there are many ways that this helps. Our employees spend less time on the phone and productivity is increased. Texting is great too as it serves as documentation should any issues arise.
Read full review
Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Read full review
  • They out of the blue raised the price 300% on us that negatively impacted the budget we had planned out for the year.
  • Initially it did help increase contact rates.
  • Time consuming and hard to manage.
Read full review
ScreenShots