Litmus from Validity vs. LocaliQ

I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.

Incentivized

LocaliQ is phenomenal at s multichannel marketing approach. It is incredibly effective and efficient to run all of these simultaneous campaigns through one company. As a small nonprofit, we would not have been able to have the reach LocaliQ gave us if we had opted to use multiple companies. It would have been too much for our staff to handle.

Incentivized

• The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
• The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
• The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
• For every edits, we receive an email on our inbox, which is very helpful.

Incentivized

• ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
• With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
• My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
• I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.

Incentivized

• When creating a tracking code, I would like to see a button that says "Create New" without having to return to the main page.
• When creating a tracking code, I would like to have no expiration option.
• There is a little bit more personalization for the personalization content (being able to access the code HTML and not only the snippet).

Incentivized

• The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
• Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
• Tracked phone lines can be a bit pricey, but not exorbitant.

Incentivized

I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.

Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.

Incentivized

Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested

Incentivized

We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time

Incentivized

As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost

Incentivized

I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support

Incentivized

I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time

Incentivized

It has all the required information.

Incentivized

I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.

Incentivized

I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The preview tools is one of the most important features we heavily rely on, as we can see how emails are previewed across multiple devices. Speed is also a major factor. Being an organisation sending out many emails, we are happy with the speed and efficiency of accessing and organising emails.

Incentivized

LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.

Incentivized

With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions

Incentivized

As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts

Incentivized

• Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
• We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
• Decreases the number of email review cycles we go through.

Incentivized

• Local print advertising enhanced our community presence and strengthened brand loyalty.
• The automation of PPC and display campaigns has saved our marketing team at least 15-20 hours per week of work monitoring campaigns.
• Service fees feel steep for the campaigns we run, especially for a business with constrained budgets.

Incentivized