Litmus from Validity vs. WhatCounts
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Litmus from Validity | Score8.5 out of 10 | N/A | Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance. | $500 per month |
 WhatCounts | Score4 out of 10 | N/A | WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with… | N/A |
| Litmus from Validity | WhatCounts | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans. | — | ||||||||||||||
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| Email & Online Marketing |
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| Reporting & Analytics |
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| Pre-Send Testing |
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| Litmus from Validity | WhatCounts | |
|---|---|---|
| Likelihood to Recommend | 9.1 | 10.0 |
| Likelihood to Renew | 7.4 | - |
| Usability | 9.4 | - |
| Availability | 9.1 | - |
| Performance | 7.4 | - |
| Support Rating | - | 10.0 |
| In-Person Training | 9.0 | - |
| Online Training | 8.2 | - |
| Implementation Rating | 9.1 | - |
| Configurability | 7.3 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 8.5 | - |
| Vendor post-sale | 9.1 | - |
| Vendor pre-sale | 9.2 | - |