LiveRamp vs. Tableau Prep

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiveRamp
Score 10.0 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
Tableau Prep
Score 7.6 out of 10
N/A
Tableau Prep enables users to get to the analysis phase faster by helping them quickly combine, shape, and clean their data. According to the vendor, a direct and visual experience helps provide users with a deeper understanding of their data, smart features make data preparation simple, and integration with the Tableau analytical workflow allows for faster speed to insight. Tableau Prep allows users to connect to data on-premises or in the cloud, whether it’s a database or a…
$15
per month billed annually per user
Pricing
LiveRampTableau Prep
Editions & Modules
No answers on this topic
Viewer
$15
per month billed annually per user
Explorer
$42
per month billed annually per user
Creator
$70
per month billed annually per user
Offerings
Pricing Offerings
LiveRampTableau Prep
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LiveRampTableau Prep
Considered Both Products
LiveRamp
Chose LiveRamp
I have not used any other products specifically like this as we already had this product when I began using it.
Chose LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and …
Tableau Prep
Chose Tableau Prep
Tableau Prep is a good tool to use in tandem with Tableau. You can use Tableau by just plugging in an excel sheet or other form of dataset, but the tools that Tableau Prep has specifically makes the data set work better with Tableau. The extra time to optimize is worth it.
Chose Tableau Prep
Tableau Prep is covered in our license whereas Alteryx required additional fees and a separate license. Tableau Prep is similar to Tableau Desktop which a lot of our team is comfortable with so it wasn't difficult to get a feel for Tableau Prep. However, Alteryx would have been …
Chose Tableau Prep
Selected Tableau Prep because it came with out Tableau license.
Chose Tableau Prep
We use both Tableau Prep and Alteryx and, although Tableau Prep integrates better with Tableau desktop, I find that more often then not I open up Alteryx to do most of my data prep prior to bringing my data into analysis as it is just so much more robust. Not that this makes …
Chose Tableau Prep
Before Prep, we had to do all the data joining and connecting in a Tableau Workbook. Not only did this cause workbooks connected with live data to run frustratingly slowly, a new connection and set-up had to be established every time a new workbook as created, even if you were …
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User Ratings
LiveRampTableau Prep
Likelihood to Recommend
7.7
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
5.3
(0 ratings)
Implementation Rating
-
(0 ratings)
6.0
(0 ratings)
User Testimonials
LiveRampTableau Prep
Likelihood to Recommend
It is well suited if you are trying to track data and information across multiple platforms.
Read full review
Tableau Prep is a very powerful tool when it comes to creating workflows to monitor each stage for data analysis and quality issues. Also, it is convenient to explore the data with the wealth of operators and checking work at each stage of the process. Also, some areas that would help is if there are more types of automation provided.
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Pros
  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
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  • Display the raw data coming in from the data warehouse
  • Point out situations that might be erroneous
  • Show the distribution of raw data figures
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Cons
  • Privacy information could be included better.
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  • Use of Macros within Workflow (and more types of automation)
  • Join Editor also giving a SQL Update Query
  • More types of visuals
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Likelihood to Renew
No answers on this topic
It is a valuable tool for generating and cleaning files for multiple purposes.
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Usability
No answers on this topic
It works well and is user friendly for the basics but needs more options for bring in data (using SQL queries for example) and export format options.
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Support Rating
No answers on this topic
I have not really had to reach out for any kind of customer support for Tableau Prep, so I can't really say. However, the support that Tableau has given for their other products has been great, so I would assume it would be the same here. They are also constantly adding new features and providing software updates, and that is always a plus.
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Implementation Rating
No answers on this topic
Live connections to cloud services (Google Sheets for example) and cloud hosted databases (cloud hosted SIS for example) for scheduled flows are not supported
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Alternatives Considered
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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Tableau Prep is covered in our license whereas Alteryx required additional fees and a separate license. Tableau Prep is similar to Tableau Desktop which a lot of our team is comfortable with so it wasn't difficult to get a feel for Tableau Prep. However, Alteryx would have been a totally new platform.
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Return on Investment
  • Much better overall business view from improved analytics
  • More actionable insights gained from cross platform analytics
  • More holistic view of the user experience
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  • Quicker data sets for online reports
  • More efficient data cleaning Ad Hoc reports
  • Costly if using data management to schedule data pull and cleaning (priced per viewer accounts not creator accounts)
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ScreenShots